Softwr

Marketing · head to head

Countly vs Logto

Countly logo

Countly

Marketing

Product analytics for mobile and web

From
Free
Rated
-
Full reviewWebsite
Logto logo

Logto

Cybersecurity

Open-source identity and authentication infrastructure for apps and APIs

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Logto advanced features like RBAC, organizations, MFA, and enterprise SSO are billed as separate paid add-ons rather than included in Pro.
  • They diverge on capability: Countly covers Event tracking, Logto covers Prebuilt sign-in UI.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Countly and Logto actually diverge.

Attributes where Countly and Logto differ
AttributeCountlyLogto
Pricing modelsubscriptionfreemium
PlatformsWeb, Mobile, Apiweb, api
CategoryMarketingCybersecurity
Founded2012Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Countly

  • Event tracking
  • Crash reporting
  • Analytics dashboard
  • User retention
  • Open-source
  • Cloud deployment
  • On-premise deployment
  • Web support

Only in Logto

  • Prebuilt sign-in UI
  • Social connectors
  • Role-based access control
  • Multi-factor authentication
  • Machine-to-machine apps
  • Audit logs

What people use each for

The jobs each tool is most often brought in to do.

Countly

  • Product analytics for mobile and web applicationsnot Logto
  • Self hosting analytics where data cannot leave the organisationnot Logto

Logto

  • Adding sign-in to a new SaaS productnot Countly
  • Implementing SSO for B2B customersnot Countly
  • Securing internal APIs with M2M tokensnot Countly
  • Adding RBAC and organizations to a multi-tenant appnot Countly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Countly

  • The private cloud plan starts at $175 a month and is described as usage based without stating the unit
  • No event cap, data point limit or user limit is published for either paid plan
  • The self hosted Enterprise edition is custom priced and billed annually
  • Adaptivity and intelligence features are separately priced add ons on the cheaper plan

Logto

  • Advanced features like RBAC, organizations, MFA, and enterprise SSO are billed as separate paid add-ons rather than included in Pro.
  • Enterprise pricing is not published and requires contacting sales.
  • Token-based billing can make cost forecasting harder than flat per-MAU pricing for high-traffic apps.

Pricing, plan by plan

Countly

Free
  • Flex (Private Cloud)$175/month
    • Usage-based pricing (not seat-based)
    • Advanced Analytics included
    • Adaptivity and Intelligence available as add-ons
  • Enterprise (Self-Hosted)$null/mo
    • Custom pricing, requires demo booking
    • All capabilities included
    • Deploy on your infrastructure

Logto

Free
  • FreeFree
    • Up to 50,000 MAU
    • 50K tokens included
    • 3 applications
  • Pro$24/month
    • Unlimited MAU and applications
    • 3 included API resources
    • Passkey sign-in

Which should you pick?

Choose Countly if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want crash reporting.
Countly review

Choose Logto if

  • You need prebuilt sign-in ui.
  • You want to start without paying.
  • You work on web, api.
  • You also want social connectors.
Logto review

Questions people ask

Is Countly or Logto better?
Neither clearly leads. Countly starts at Free and Logto at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Countly or Logto?
Countly starts at Free and Logto at Free.
Does Countly or Logto run on more platforms?
Countly runs on Web, Mobile, Api. Logto runs on web, api.
Can I use Countly for free?
Both have a free tier, so you can try either at no cost before committing.
What is Countly best used for?
Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Logto is typically brought in for.
What can Countly do that Logto cannot?
Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Logto covers Prebuilt sign-in UI, Social connectors, Role-based access control, Multi-factor authentication.

Answered from the vendors’ own pages

Countly: How much does Countly cost?

Countly's Flex plan (private cloud) starts at $175/month with pay-as-you-go cancellation. Enterprise (self-hosted) requires custom pricing and annual billing. Both plans include advanced analytics, and Flex offers a 14-day free trial.

Source
Logto: What does Logto cost?

Logto offers a Free plan at $0/month, a Pro plan starting at $24/month with 50K free tokens included, and a custom-priced Enterprise plan. Extra add-ons like RBAC or MFA are billed separately on Pro.

Source
Countly: What is the difference between Countly Flex and Enterprise plans?

Flex uses usage-based pricing on Countly's cloud with monthly billing. Enterprise requires custom pricing and annual billing, but allows self-hosting on your infrastructure with zero vendor access to data, dedicated support, and included SLA.

Source
Logto: Is there a free plan, and what are its limits?

Yes. The Free plan supports up to 50,000 monthly active users, 3 total applications, 1 machine-to-machine app, 3 social connectors, 1 webhook, and 3-day audit log retention.

Source
Countly: Can I add Adaptivity and Intelligence to Countly Flex?

Yes, Adaptivity and Intelligence suites can be added to Flex as needed. Both are included standard with Enterprise plans.

Source
Logto: How is usage metered?

Logto uses token-based billing: only access tokens issued for authentication and authorization activity are counted, rather than charging purely per MAU.

Source
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