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Cybersecurity · head to head

Logto vs Mautic

Logto logo

Logto

Cybersecurity

Open-source identity and authentication infrastructure for apps and APIs

From
Free
Rated
-
Full reviewWebsite
Mautic logo

Mautic

Marketing

The main open source marketing automation platform, self-hosted and GPL licensed

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Logto advanced features like RBAC, organizations, MFA, and enterprise SSO are billed as separate paid add-ons rather than included in Pro.; Mautic mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.
  • They diverge on capability: Logto covers Prebuilt sign-in UI, Mautic covers Visual campaign builder.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Logto and Mautic actually diverge.

Attributes where Logto and Mautic differ
AttributeLogtoMautic
Pricing modelfreemiumOpen source, no licence fee
Platformsweb, apiWeb, Linux, Self-hosted, Docker
CategoryCybersecurityMarketing

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Logto

  • Prebuilt sign-in UI
  • Social connectors
  • Role-based access control
  • Multi-factor authentication
  • Machine-to-machine apps
  • Audit logs

Only in Mautic

  • Visual campaign builder
  • Contact management and segmentation
  • Landing pages and forms
  • Lead scoring
  • Dynamic web content
  • Email builder and A/B testing
  • Self-hosted data control
  • No feature gating

What people use each for

The jobs each tool is most often brought in to do.

Logto

  • Adding sign-in to a new SaaS productnot Mautic
  • Implementing SSO for B2B customersnot Mautic
  • Securing internal APIs with M2M tokensnot Mautic
  • Adding RBAC and organizations to a multi-tenant appnot Mautic

Mautic

  • A marketing agency running automation for many clients that cannot pass on per-contact SaaS pricing at scalenot Logto
  • A European university or public body whose data protection position requires contact data to stay on infrastructure it controlsnot Logto
  • A company with a list of several hundred thousand contacts where SaaS per-contact pricing has become the largest line in the marketing budgetnot Logto
  • A team that needs to modify the automation logic itself, not just configure it, and wants source access to do sonot Logto

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Logto

  • Advanced features like RBAC, organizations, MFA, and enterprise SSO are billed as separate paid add-ons rather than included in Pro.
  • Enterprise pricing is not published and requires contacting sales.
  • Token-based billing can make cost forecasting harder than flat per-MAU pricing for high-traffic apps.

Mautic

  • Mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.
  • Email sending is not included: you must arrange, pay for and warm up your own sending infrastructure through Amazon SES, SendGrid or similar, and deliverability problems become entirely your problem with no vendor to escalate to.
  • Acquia owns the commercial descendant, Campaign Studio, and is the largest contributor, so the loudest commercial interest in the ecosystem benefits from a hosted product rather than from the self-hosted one being easy.
  • Upgrades between major versions have historically been disruptive, requiring database migrations and plugin compatibility checks, so a neglected instance can become expensive to bring current.
  • The interface and the reporting are noticeably behind commercial platforms, so marketing teams that came from HubSpot or ActiveCampaign will find everyday tasks slower and will need training.

Pricing, plan by plan

Logto

Free
  • FreeFree
    • Up to 50,000 MAU
    • 50K tokens included
    • 3 applications
  • Pro$24/month
    • Unlimited MAU and applications
    • 3 included API resources
    • Passkey sign-in

Mautic

Free
  • Self-hosted communityFree
    • GPL licensed, no licence fee and no contact limits
    • All features included, no paid edition
    • You provide hosting, database, cron scheduling and email sending
  • Managed Mautic hosting$undefined/month
    • Third-party managed hosting listed by the project
    • Updates, backups and cron scheduling handled for you
    • Pricing varies by provider and is not set by the project

Which should you pick?

Choose Logto if

  • You need prebuilt sign-in ui.
  • You want to start without paying.
  • You work on web, api.
  • You also want social connectors.
Logto review

Choose Mautic if

  • You need visual campaign builder.
  • You want to start without paying.
  • You work on Web, Linux, Self-hosted, Docker.
  • You also want contact management and segmentation.
Mautic review

Questions people ask

Is Logto or Mautic better?
Neither clearly leads. Logto starts at Free and Mautic at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Logto or Mautic?
Logto starts at Free and Mautic at Free.
Does Logto or Mautic run on more platforms?
Logto runs on web, api. Mautic runs on Web, Linux, Self-hosted, Docker.
Can I use Logto for free?
Both have a free tier, so you can try either at no cost before committing.
What is Logto best used for?
Logto is most often used for adding sign-in to a new saas product, implementing sso for b2b customers, securing internal apis with m2m tokens, adding rbac and organizations to a multi-tenant app. Of those, adding sign-in to a new saas product and implementing sso for b2b customers are not what Mautic is typically brought in for.
What can Logto do that Mautic cannot?
Logto covers Prebuilt sign-in UI, Social connectors, Role-based access control, Multi-factor authentication. Mautic covers Visual campaign builder, Contact management and segmentation, Landing pages and forms, Lead scoring.

Answered from the vendors’ own pages

Logto: What does Logto cost?

Logto offers a Free plan at $0/month, a Pro plan starting at $24/month with 50K free tokens included, and a custom-priced Enterprise plan. Extra add-ons like RBAC or MFA are billed separately on Pro.

Source
Mautic: Is Mautic free?

Yes, GPL licensed with no licence fee and no contact limits. You pay for hosting, email sending and the staff time to maintain it.

Logto: Is there a free plan, and what are its limits?

Yes. The Free plan supports up to 50,000 monthly active users, 3 total applications, 1 machine-to-machine app, 3 social connectors, 1 webhook, and 3-day audit log retention.

Source
Mautic: Does Acquia own Mautic?

Acquia acquired the founding commercial entity in 2019 and sells Campaign Studio built on it, but the Mautic trademark sits with the Open Source Collective and the project is community governed.

Logto: How is usage metered?

Logto uses token-based billing: only access tokens issued for authentication and authorization activity are counted, rather than charging purely per MAU.

Source
Mautic: What breaks most often?

Cron scheduling. If segment rebuilding and campaign triggers are not running on schedule, campaigns quietly stop sending with no alert.

Mautic: Can it handle large contact lists?

Yes, but performance at several hundred thousand contacts depends on database tuning and queue configuration, which is work you must do yourself.

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