Softwr

Cybersecurity · head to head

Logto vs Umami

Logto logo

Logto

Cybersecurity

Open-source identity and authentication infrastructure for apps and APIs

From
Free
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Logto advanced features like RBAC, organizations, MFA, and enterprise SSO are billed as separate paid add-ons rather than included in Pro.; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: Logto covers Prebuilt sign-in UI, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Logto and Umami actually diverge.

Attributes where Logto and Umami differ
AttributeLogtoUmami
Pricing modelfreemiumPer month by event count
Platformsweb, apiWeb, Linux
CategoryCybersecurityMarketing

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Logto

  • Prebuilt sign-in UI
  • Social connectors
  • Role-based access control
  • Multi-factor authentication
  • Machine-to-machine apps
  • Audit logs

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Logto

  • Adding sign-in to a new SaaS productnot Umami
  • Implementing SSO for B2B customersnot Umami
  • Securing internal APIs with M2M tokensnot Umami
  • Adding RBAC and organizations to a multi-tenant appnot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Logto
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Logto
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Logto
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot Logto

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Logto

  • Advanced features like RBAC, organizations, MFA, and enterprise SSO are billed as separate paid add-ons rather than included in Pro.
  • Enterprise pricing is not published and requires contacting sales.
  • Token-based billing can make cost forecasting harder than flat per-MAU pricing for high-traffic apps.

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

Logto

Free
  • FreeFree
    • Up to 50,000 MAU
    • 50K tokens included
    • 3 applications
  • Pro$24/month
    • Unlimited MAU and applications
    • 3 included API resources
    • Passkey sign-in

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose Logto if

  • You need prebuilt sign-in ui.
  • You want to start without paying.
  • You work on web, api.
  • You also want social connectors.
Logto review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is Logto or Umami better?
Neither clearly leads. Logto starts at Free and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Logto or Umami?
Logto starts at Free and Umami at Free.
Does Logto or Umami run on more platforms?
Logto runs on web, api. Umami runs on Web, Linux.
Can I use Logto for free?
Both have a free tier, so you can try either at no cost before committing.
What is Logto best used for?
Logto is most often used for adding sign-in to a new saas product, implementing sso for b2b customers, securing internal apis with m2m tokens, adding rbac and organizations to a multi-tenant app. Of those, adding sign-in to a new saas product and implementing sso for b2b customers are not what Umami is typically brought in for.
What can Logto do that Umami cannot?
Logto covers Prebuilt sign-in UI, Social connectors, Role-based access control, Multi-factor authentication. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Logto: What does Logto cost?

Logto offers a Free plan at $0/month, a Pro plan starting at $24/month with 50K free tokens included, and a custom-priced Enterprise plan. Extra add-ons like RBAC or MFA are billed separately on Pro.

Source
Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Logto: Is there a free plan, and what are its limits?

Yes. The Free plan supports up to 50,000 monthly active users, 3 total applications, 1 machine-to-machine app, 3 social connectors, 1 webhook, and 3-day audit log retention.

Source
Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Logto: How is usage metered?

Logto uses token-based billing: only access tokens issued for authentication and authorization activity are counted, rather than charging purely per MAU.

Source
Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

Share

Related pages

More on Logto

More on Umami

Keep looking

Other head to heads