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Sales Enablement · head to head

Lavender vs Mailshake

Lavender logo

Lavender

Sales Enablement

Real-time email coaching that scores sales emails as you write them in your inbox

From
Free
Rated
-
Full reviewWebsite
Mailshake logo

Mailshake

Sales Enablement

Email outreach and sales engagement software for cold email and multichannel sequences

From
$25/month
Rated
-
Full reviewWebsite

The short version

  • Only Lavender has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lavender the free tier allows five emails a month, which is a demonstration rather than a usable plan, so anyone doing real outbound is on a paid seat within the first day.; Mailshake no free trial is offered, unlike some competing outreach tools.
  • They diverge on capability: Lavender covers Real-time email score, Mailshake covers Automated Email Sequences.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Lavender and Mailshake actually diverge.

Attributes where Lavender and Mailshake differ
AttributeLavenderMailshake
Starting priceFree$25/month
Pricing modelPer user per monthsubscription
Free tierYesNo
PlatformsWeb, Chrome extension, Gmail, Outlookweb
FoundedUnknown2015

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lavender

  • Real-time email score
  • Rewrite suggestions
  • Recipient personalisation
  • Mobile-preview check
  • Tone and reading level analysis
  • Team analytics
  • Coaching dashboard
  • Ora agent

Only in Mailshake

  • Automated Email Sequences
  • Email Warmup & Verification
  • Data Finder
  • Unified Inbox
  • Power Phone Dialer
  • CRM Integrations
  • A/B Testing

What people use each for

The jobs each tool is most often brought in to do.

Lavender

  • A sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselvesnot Mailshake
  • A new sales development representative who needs feedback on cold email technique between manager one-to-onesnot Mailshake
  • A founder writing their own outbound who wants a check on length and reading level before sendingnot Mailshake
  • A manager wanting to see which reps write emails that correlate with replies rather than guessing from activity countsnot Mailshake

Mailshake

  • Running cold email outreach campaigns for sales prospectingnot Lavender
  • Automating multi-step follow-up sequences with A/B testingnot Lavender
  • Finding and verifying prospect contact data before outreachnot Lavender
  • Combining email and phone dialing in one outbound workflownot Lavender
  • Managing agency client outreach across separate billing teamsnot Lavender

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lavender

  • The free tier allows five emails a month, which is a demonstration rather than a usable plan, so anyone doing real outbound is on a paid seat within the first day.
  • The scoring model is calibrated on cold business-to-business sales email; applied to customer success, recruiting or long-form relationship email it penalises length and formality that those contexts legitimately require.
  • It coaches the message and ignores the list, so representatives writing beautifully scored emails to badly chosen prospects still get no replies and conclude the tool does not work.
  • Team pricing at 99 US dollars per seat a month is well above what most sales tooling budgets allocate for a writing assistant, and the improvement is hard to attribute cleanly against everything else changing in a quarter.
  • The newer Ora agent is priced around 500 US dollars per agent per month, a completely different commercial bracket from the coach, and conflating the two makes budget conversations go wrong.

Mailshake

  • No free trial is offered, unlike some competing outreach tools.
  • The phone dialer and larger data finder credit allotments are only available on the higher-priced Sales Engagement plan.
  • Pricing scales per user/email address, which can become costly for larger outbound teams.
  • CRM integrations (Salesforce, Pipedrive, HubSpot) are limited to the Email Outreach plan and above, unavailable on Starter.

Pricing, plan by plan

Lavender

Free
  • BasicFree
    • Analyse 5 emails per month
    • Personalise 5 emails per month
    • Email score and basic suggestions
  • Starter$29/month
    • Unlimited email analysis
    • Unlimited personalisation assistant
    • Rewrite suggestions
  • Individual Pro$49/month
    • Everything in Starter
    • Advanced personalisation
    • Deeper recipient research
  • Team$99/month
    • Everything in Individual Pro
    • Aggregated email analytics dashboard
    • Manager coaching views

Mailshake

$25/month
  • Starter$25/month
    • 1 email address per account
    • 1,500 email sends per month
    • Unlimited uploaded contacts and campaigns
  • Email Outreach$45/month
    • 2 email addresses per account
    • Unlimited email sends and campaigns
    • 50 free data finder credits
  • Sales Engagement$85/month
    • 10 email addresses per account
    • 2,500 free data finder credits
    • 5 phone numbers with unlimited North America dialer minutes
  • Agency$undefined/month
    • Unlimited email addresses
    • All Sales Engagement features
    • Custom pricing for agencies

Which should you pick?

Choose Lavender if

  • You need real-time email score.
  • You want to start without paying.
  • You work on Web, Chrome extension, Gmail, Outlook.
  • You also want rewrite suggestions.
Lavender review

Choose Mailshake if

  • You need automated email sequences.
  • You work on web.
  • You also want email warmup & verification.
Mailshake review

Questions people ask

Is Lavender or Mailshake better?
Neither clearly leads. Lavender starts at Free and Mailshake at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lavender or Mailshake?
Lavender has a free tier; the other does not. Paid plans start at Free for Lavender and $25/month for Mailshake.
Does Lavender or Mailshake run on more platforms?
Lavender runs on Web, Chrome extension, Gmail, Outlook. Mailshake runs on web.
Can I use Lavender for free?
Yes. Lavender has a free tier, so you can try it without paying. Mailshake starts at $25/month.
What is Lavender best used for?
Lavender is most often used for a sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselves, a new sales development representative who needs feedback on cold email technique between manager one-to-ones, a founder writing their own outbound who wants a check on length and reading level before sending, a manager wanting to see which reps write emails that correlate with replies rather than guessing from activity counts. Of those, a sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselves and a new sales development representative who needs feedback on cold email technique between manager one-to-ones are not what Mailshake is typically brought in for.
What can Lavender do that Mailshake cannot?
Lavender covers Real-time email score, Rewrite suggestions, Recipient personalisation, Mobile-preview check. Mailshake covers Automated Email Sequences, Email Warmup & Verification, Data Finder, Unified Inbox.

Answered from the vendors’ own pages

Lavender: Does Lavender send emails?

The coach does not. It scores and rewrites inside your existing inbox or sequence tool. The separate Ora product does draft and send autonomously.

Mailshake: How am I charged for Mailshake?

Billing is paid by the team and based on the number of users purchased. Each user allows one connected mail account, so a 3-user plan enables 3 connected mailboxes.

Source
Lavender: Is there a genuinely free version?

Yes, five analysed and five personalised emails per month, forever.

Mailshake: Is there a free trial for Mailshake?

No free trial is offered. Instead, Mailshake provides concierge onboarding, deliverability training, and support resources to new customers.

Source
Lavender: Does it work in Outlook?

Yes, alongside Gmail and the major sequence platforms.

Mailshake: Can I cancel my Mailshake subscription at any time?

Yes, subscriptions can be cancelled at any time before the renewal date without additional charges, aside from any outstanding prorated costs.

Source
Lavender: Will it improve reply rates?

It reliably improves the mechanics that correlate with replies: length, reading level and personalisation. It cannot fix a bad target list.

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