Social Media · head to head
Agorapulse vs Later

Agorapulse
Social Media
Social media management for scheduling, inbox and reporting
- From
- $79/month
- Rated
- -

Later
Social Media
Visual social media scheduling and analytics
- From
- $18.75/month
- Rated
- -
The short version
- Each has a real cost: Agorapulse standard, Professional and Advanced tiers all cap at 10 connected social profiles; unlimited profiles require the custom-priced tier; Later every published price is the yearly rate; there is no free plan, only a 14 day trial
- Prices and features above were last checked on 29 August 2026.
Where they differ
Only the attributes on which Agorapulse and Later actually diverge.
| Attribute | Agorapulse | Later |
|---|---|---|
| Starting price | $79/month | $18.75/month |
Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Social Media).
What people use each for
The jobs each tool is most often brought in to do.
Agorapulse
- Social media management and schedulingnot Later
- Multi-channel customer messagingnot Later
- Social analytics and ROI reportingnot Later
- Team collaboration on social campaignsnot Later
Later
- Scheduling social posts across up to 8 profiles on the entry plannot Agorapulse
- Running social for multiple brands using separate social setsnot Agorapulse
- Reviewing up to two years of social analytics on the Scale plannot Agorapulse
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Agorapulse
- Standard, Professional and Advanced tiers all cap at 10 connected social profiles; unlimited profiles require the custom-priced tier
- Additional social profiles beyond the plan limit cost $10 to $15 per month each
- Monthly billing runs noticeably higher than the quoted annual rate, for example $99 per month monthly versus $79 per month paid annually on Standard
Later
- Every published price is the yearly rate; there is no free plan, only a 14 day trial
- The Starter plan caps posting at 30 posts per profile per month, which is roughly one a day
- Analytics history is tiered: 3 months on Starter, 1 year on Growth, 2 years on Scale
- Extra users cost $3.75 per month each on top of the plan's included seats
Pricing, plan by plan
Agorapulse
$79/month- Standard$79/month
- Schedule and publish unlimited posts
- Manage all messages and organic comments from one inbox
- Basic reporting and export features
- Professional$119/month
- All Standard features
- Link in bio, Instagram product tagging, and calendar notes
- Ad comments moderation
- Advanced$149/month
- All Professional features
- Labels, saved replies, automated moderation rules, and bulk actions
- Shared content calendars
- Custom$null/mo
- Unlimited social profiles
- SSO, custom roles, and multi-step approval workflows
- Full reporting with historical data import and API access
Later
$18.75/month- Starter$18.75/month
- Billed yearly
- 1 social set of 8 profiles
- 1 user
- Growth$37.5/month
- Billed yearly
- 2 social sets of 16 profiles
- 2 users
- Scale$82.5/month
- Billed yearly
- 6 social sets of 48 profiles
- 4 users
Which should you pick?
Choose Agorapulse if
Nothing in the data separates Agorapulse from Later on the points above - pick on price and on how each one feels to use.
Choose Later if
Nothing in the data separates Later from Agorapulse on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is Agorapulse or Later better?
- Neither clearly leads. Agorapulse starts at $79/month and Later at $18.75/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Agorapulse or Later?
- Agorapulse starts at $79/month and Later at $18.75/month.
- Does Agorapulse or Later run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Agorapulse best used for?
- Agorapulse is most often used for social media management and scheduling, multi-channel customer messaging, social analytics and roi reporting, team collaboration on social campaigns. Of those, social media management and scheduling and multi-channel customer messaging are not what Later is typically brought in for.
Answered from the vendors’ own pages
Agorapulse: How much can I save by choosing annual billing instead of monthly?
Agorapulse annual billing provides significant savings: Standard saves $240 per year by paying $99 annually instead of $79 monthly, Professional saves $360 per year, and Advanced saves $600 per year. Monthly billing is available at higher rates: $79, $119, and $149 respectively.
SourceLater: How much does Later cost?
Later publishes three plans, all priced billed yearly: Starter at $18.75 per month, Growth at $37.50 and Scale at $82.50. Annual billing is advertised as 25% off, described as 3 months free.
SourceAgorapulse: How many social media profiles can I manage on each plan?
Standard, Professional, and Advanced plans each include management of 10 social media profiles. The Custom plan unlocks unlimited social profiles, along with additional features like SSO, custom roles, and API access.
SourceLater: Does Later have a free plan?
No. Later offers a 14 day free trial on all plans, but there is no permanently free tier. The trial is the only entry point below the $18.75 per month Starter plan.
SourceAgorapulse: What is included in the Advanced plan compared to Standard?
Advanced includes all Professional features plus labels, saved replies, automated moderation rules, bulk actions, shared content calendars, advanced ROI analysis, ads reporting, and competitor benchmarking. Monthly cost is $149 ($199 annually), compared to Standard at $79 ($99 annually).
SourceLater: How many social profiles does Later include?
Starter includes 1 social set covering 8 profiles, Growth includes 2 sets covering 16, and Scale includes 6 sets covering 48. Extra social sets are $11.25 per month each.
SourceAgorapulse: What does the Custom plan include and when should I choose it?
The Custom plan is tailored pricing that includes unlimited social profiles, SSO, custom roles, multi-step approval workflows, API access, dedicated Customer Success Manager, priority support, 1-on-1 training, and quarterly business reviews. Choose this for large enterprises needing unlimited profiles and advanced team management features.
SourceRelated pages
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