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Cybersecurity · head to head

KnowBe4 vs Shufti Pro

KnowBe4 logo

KnowBe4

Cybersecurity

World's largest security awareness training platform

From
$1/month
Rated
-
Full reviewWebsite
Shufti Pro logo

Shufti Pro

Cybersecurity

Identity verification and AML screening at the low cost end of the market

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: KnowBe4 published prices assume a three year term, so the quoted per seat rate depends on a long commitment; Shufti Pro rates are not published despite the pay as you go framing, so the cost advantage over premium vendors has to be established through a quote rather than a price list.
  • They diverge on capability: KnowBe4 covers Security awareness training, Shufti Pro covers Document verification.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which KnowBe4 and Shufti Pro actually diverge.

Attributes where KnowBe4 and Shufti Pro differ
AttributeKnowBe4Shufti Pro
Starting price$1/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Mobile, EmailWeb, iOS, Android
Founded2010Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in KnowBe4

  • Security awareness training
  • Phishing simulation
  • Risk assessments
  • Compliance training
  • Incident reporting
  • API access
  • Custom policies
  • Behavior analytics

Only in Shufti Pro

  • Document verification
  • Facial biometrics
  • AML screening
  • KYB verification
  • Address verification
  • Age verification
  • Pay as you go option

What people use each for

The jobs each tool is most often brought in to do.

KnowBe4

  • Security awareness training and simulated phishing for staffnot Shufti Pro
  • Tracking employee susceptibility to phishing over timenot Shufti Pro

Shufti Pro

  • A crypto exchange onboarding users in markets where premium vendors have poor document coveragenot KnowBe4
  • A gambling operator needing age assurance at high volume where per-check cost dominates the unit economicsnot KnowBe4
  • A gig economy platform verifying couriers whose documents are photographed on low end phonesnot KnowBe4
  • A startup that needs verification without signing an annual volume commitment before it knows its volumenot KnowBe4

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

KnowBe4

  • Published prices assume a three year term, so the quoted per seat rate depends on a long commitment
  • Pricing is banded by seat count, and the lowest band of 25 to 50 seats pays the highest rate
  • Accounts above 1,000 seats have no published price and require a custom quote
  • Third party integrations, Compliance Plus and PhishER Plus are all separately priced per seat add ons
  • The Foundation tier carries 200 training modules against more than 1,000 on Advanced, so content volume is the main gate

Shufti Pro

  • Rates are not published despite the pay as you go framing, so the cost advantage over premium vendors has to be established through a quote rather than a price list.
  • Accuracy on difficult document types trails the premium vendors, and the saving per check is often consumed by the manual review headcount handling the additional referrals.
  • The enterprise assurance profile is thinner than that of larger competitors, so regulated bank procurement teams frequently rule it out at the vendor risk stage rather than on capability.
  • Support responsiveness scales with contract size, and pay as you go customers have limited recourse when a document type suddenly starts failing in one market.
  • Country coverage is broad but uneven in depth, meaning the same product can perform very differently across two markets you are launching in simultaneously.

Pricing, plan by plan

KnowBe4

$1/month
  • Basic$1/month
    • Per user
    • Training modules
    • Phishing templates
  • Advanced$2/month
    • All Basic features
    • Advanced phishing
    • Risk assessments
  • Pro$3/month
    • All Advanced features
    • API access
    • Custom content

Shufti Pro

On request
  • Pay as you go$undefined/month
    • Consumption billing with no annual commitment
    • Rate quoted by sales, not published
    • Resubmission sessions stated as not billable
  • Monthly commitment$undefined/month
    • Lower per-verification rate against a volume commitment
    • AML screening and KYB priced as add-ons
    • Free trial available before contracting

Which should you pick?

Choose KnowBe4 if

  • You need security awareness training.
  • You work on Web, Mobile, Email.
  • You also want phishing simulation.
KnowBe4 review

Choose Shufti Pro if

  • You need document verification.
  • You work on Web, iOS, Android.
  • You also want facial biometrics.
Shufti Pro review

Questions people ask

Is KnowBe4 or Shufti Pro better?
Neither clearly leads. KnowBe4 starts at $1/month and Shufti Pro at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, KnowBe4 or Shufti Pro?
KnowBe4 starts at $1/month and Shufti Pro at On request.
Does KnowBe4 or Shufti Pro run on more platforms?
KnowBe4 runs on Web, Mobile, Email. Shufti Pro runs on Web, iOS, Android.
What is KnowBe4 best used for?
KnowBe4 is most often used for security awareness training and simulated phishing for staff, tracking employee susceptibility to phishing over time. Of those, security awareness training and simulated phishing for staff and tracking employee susceptibility to phishing over time are not what Shufti Pro is typically brought in for.
What can KnowBe4 do that Shufti Pro cannot?
KnowBe4 covers Security awareness training, Phishing simulation, Risk assessments, Compliance training. Shufti Pro covers Document verification, Facial biometrics, AML screening, KYB verification.

Answered from the vendors’ own pages

KnowBe4: What does KnowBe4 cost per employee?

KnowBe4 charges per seat per month on a subscription basis. For 51-100 employees, SAT Foundation costs $2.13/month per seat and SAT Advanced costs $3.40/month per seat. Prices decrease with larger employee counts.

Source
Shufti Pro: Are failed attempts charged?

Shufti states that resubmission sessions are not charged and that billing follows successful verification attempts. Get that written into the contract, because it materially changes total cost.

KnowBe4: Does KnowBe4 offer a free trial?

KnowBe4 does not offer a full free version, but free tools are available separately including assessments and simulators.

Source
Shufti Pro: Is there a published price?

No. Plan structures are published but rates are quoted. Third party estimates put effective cost well below premium vendors.

KnowBe4: Are there add-on costs beyond the base plan?

Yes, optional add-ons include Third-Party Integrations ($1.10-$1.20/seat/month), Compliance Plus ($0.82-$0.93/seat/month), PhishER Plus ($1.15-$1.50/seat/month), and Student Edition ($0.17/seat/month).

Source
Shufti Pro: Can we start without a commitment?

Yes. A pay as you go option exists, which is unusual in this category and useful for early stage volume.

KnowBe4: What currencies does KnowBe4 accept?

KnowBe4 accepts pricing in USD, AUD, BRL, CAD, EUR, GBP, SGD, and ZAR.

Source
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