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Cybersecurity · head to head

KnowBe4 vs Omada Identity

KnowBe4 logo

KnowBe4

Cybersecurity

World's largest security awareness training platform

From
$1/month
Rated
-
Full reviewWebsite
Omada Identity logo

Omada Identity

Cybersecurity

Identity governance and administration focused on access certification and compliance evidence

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: KnowBe4 published prices assume a three year term, so the quoted per seat rate depends on a long commitment; Omada Identity pricing is per managed identity, so organisations with large numbers of contractors, service accounts or seasonal staff pay governance fees on identities nobody is really governing.
  • They diverge on capability: KnowBe4 covers Security awareness training, Omada Identity covers Access certification.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which KnowBe4 and Omada Identity actually diverge.

Attributes where KnowBe4 and Omada Identity differ
AttributeKnowBe4Omada Identity
Starting price$1/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Mobile, EmailWeb
Founded2010Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in KnowBe4

  • Security awareness training
  • Phishing simulation
  • Risk assessments
  • Compliance training
  • Incident reporting
  • API access
  • Custom policies
  • Behavior analytics

Only in Omada Identity

  • Access certification
  • Joiner mover leaver
  • Role modelling
  • Segregation of duties
  • Access request
  • Connectors

What people use each for

The jobs each tool is most often brought in to do.

KnowBe4

  • Security awareness training and simulated phishing for staffnot Omada Identity
  • Tracking employee susceptibility to phishing over timenot Omada Identity

Omada Identity

  • An organisation whose auditors flagged that access recertification is run on spreadsheets and cannot be evidencednot KnowBe4
  • A company with high staff turnover where leavers keep access to systems weeks after their last daynot KnowBe4
  • A regulated firm needing documented segregation of duties across finance and ERP entitlementsnot KnowBe4
  • A business that abandoned a previous multi-year IGA implementation and needs something that reaches production this yearnot KnowBe4

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

KnowBe4

  • Published prices assume a three year term, so the quoted per seat rate depends on a long commitment
  • Pricing is banded by seat count, and the lowest band of 25 to 50 seats pays the highest rate
  • Accounts above 1,000 seats have no published price and require a custom quote
  • Third party integrations, Compliance Plus and PhishER Plus are all separately priced per seat add ons
  • The Foundation tier carries 200 training modules against more than 1,000 on Advanced, so content volume is the main gate

Omada Identity

  • Pricing is per managed identity, so organisations with large numbers of contractors, service accounts or seasonal staff pay governance fees on identities nobody is really governing.
  • It governs access but provides no single sign-on, multi-factor authentication or privileged session management, so it is always a second or third identity subscription rather than a consolidation.
  • The fast-deployment promise depends on accepting its standard process model; organisations with genuinely unusual entitlement structures end up in custom work and the timeline advantage disappears.
  • Connector coverage is strong for mainstream enterprise systems and thin for bespoke or industry-specific applications, and each custom connector is a project with ongoing maintenance.
  • Data quality in the HR system determines whether joiner mover leaver automation works, so companies with messy HR records find the tool exposes that problem rather than solving it.

Pricing, plan by plan

KnowBe4

$1/month
  • Basic$1/month
    • Per user
    • Training modules
    • Phishing templates
  • Advanced$2/month
    • All Basic features
    • Advanced phishing
    • Risk assessments
  • Pro$3/month
    • All Advanced features
    • API access
    • Custom content

Omada Identity

On request
  • Omada Identity Cloud$undefined/year
    • Priced per managed identity per year
    • SaaS on Microsoft Azure with regional deployment options
    • Implementation delivered on a defined methodology, quoted separately

Which should you pick?

Choose KnowBe4 if

  • You need security awareness training.
  • You work on Web, Mobile, Email.
  • You also want phishing simulation.
KnowBe4 review

Choose Omada Identity if

  • You need access certification.
  • You also want joiner mover leaver.
Omada Identity review

Questions people ask

Is KnowBe4 or Omada Identity better?
Neither clearly leads. KnowBe4 starts at $1/month and Omada Identity at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, KnowBe4 or Omada Identity?
KnowBe4 starts at $1/month and Omada Identity at On request.
Does KnowBe4 or Omada Identity run on more platforms?
KnowBe4 runs on Web, Mobile, Email. Omada Identity runs on Web.
What is KnowBe4 best used for?
KnowBe4 is most often used for security awareness training and simulated phishing for staff, tracking employee susceptibility to phishing over time. Of those, security awareness training and simulated phishing for staff and tracking employee susceptibility to phishing over time are not what Omada Identity is typically brought in for.
What can KnowBe4 do that Omada Identity cannot?
KnowBe4 covers Security awareness training, Phishing simulation, Risk assessments, Compliance training. Omada Identity covers Access certification, Joiner mover leaver, Role modelling, Segregation of duties.

Answered from the vendors’ own pages

KnowBe4: What does KnowBe4 cost per employee?

KnowBe4 charges per seat per month on a subscription basis. For 51-100 employees, SAT Foundation costs $2.13/month per seat and SAT Advanced costs $3.40/month per seat. Prices decrease with larger employee counts.

Source
Omada Identity: Does it provide single sign-on?

No. Omada is governance only. You still need Entra ID, Okta or equivalent for authentication.

KnowBe4: Does KnowBe4 offer a free trial?

KnowBe4 does not offer a full free version, but free tools are available separately including assessments and simulators.

Source
Omada Identity: How is it licensed?

Per managed identity per year. Count contractors and service accounts before you compare quotes, because they usually count.

KnowBe4: Are there add-on costs beyond the base plan?

Yes, optional add-ons include Third-Party Integrations ($1.10-$1.20/seat/month), Compliance Plus ($0.82-$0.93/seat/month), PhishER Plus ($1.15-$1.50/seat/month), and Student Edition ($0.17/seat/month).

Source
Omada Identity: How long does deployment take?

Months rather than years is the positioning, and it is achievable if you accept the standard process model. Heavy customisation returns you to traditional IGA timelines.

KnowBe4: What currencies does KnowBe4 accept?

KnowBe4 accepts pricing in USD, AUD, BRL, CAD, EUR, GBP, SGD, and ZAR.

Source
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