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Cybersecurity · head to head

Shufti Pro vs Trulioo

Shufti Pro logo

Shufti Pro

Cybersecurity

Identity verification and AML screening at the low cost end of the market

From
On request
Rated
-
Full reviewWebsite
Trulioo logo

Trulioo

Cybersecurity

Identity and business verification against national data sources in nearly 200 countries

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Shufti Pro rates are not published despite the pay as you go framing, so the cost advantage over premium vendors has to be established through a quote rather than a price list.; Trulioo per-check rates vary widely by country and data source, so a blended average from the sales conversation misleads if your volume concentrates in expensive markets.
  • They diverge on capability: Shufti Pro covers Document verification, Trulioo covers Person match.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Shufti Pro and Trulioo actually diverge.

Attributes where Shufti Pro and Trulioo differ
AttributeShufti ProTrulioo
PlatformsWeb, iOS, AndroidWeb, API

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Shufti Pro

  • Document verification
  • Facial biometrics
  • AML screening
  • KYB verification
  • Address verification
  • Age verification
  • Pay as you go option

Only in Trulioo

  • Person match
  • Business verification
  • Watchlist screening
  • Document and biometric
  • Single API
  • Workflow orchestration

What people use each for

The jobs each tool is most often brought in to do.

Shufti Pro

  • A crypto exchange onboarding users in markets where premium vendors have poor document coveragenot Trulioo
  • A gambling operator needing age assurance at high volume where per-check cost dominates the unit economicsnot Trulioo
  • A gig economy platform verifying couriers whose documents are photographed on low end phonesnot Trulioo
  • A startup that needs verification without signing an annual volume commitment before it knows its volumenot Trulioo

Trulioo

  • A payments firm onboarding across dozens of countries where building a data-source integration per market is impracticalnot Shufti Pro
  • A marketplace verifying business sellers and needing beneficial ownership rather than just a company numbernot Shufti Pro
  • A fintech wanting a cheap frictionless first check and reserving document scanning for the minority that fail itnot Shufti Pro
  • A bank expanding into a market where document upload completion rates are poor and registry matching works betternot Shufti Pro

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Shufti Pro

  • Rates are not published despite the pay as you go framing, so the cost advantage over premium vendors has to be established through a quote rather than a price list.
  • Accuracy on difficult document types trails the premium vendors, and the saving per check is often consumed by the manual review headcount handling the additional referrals.
  • The enterprise assurance profile is thinner than that of larger competitors, so regulated bank procurement teams frequently rule it out at the vendor risk stage rather than on capability.
  • Support responsiveness scales with contract size, and pay as you go customers have limited recourse when a document type suddenly starts failing in one market.
  • Country coverage is broad but uneven in depth, meaning the same product can perform very differently across two markets you are launching in simultaneously.

Trulioo

  • Per-check rates vary widely by country and data source, so a blended average from the sales conversation misleads if your volume concentrates in expensive markets.
  • Coverage breadth is real but depth is uneven; a country on the map may be served by one thin source with low match rates, which you only discover in a live test.
  • You are charged per query including no-match results, so a market with poor source coverage burns budget producing nothing usable.
  • Because it aggregates third-party data, data residency and consent handling depend on the underlying provider terms, which complicates GDPR assessments in some jurisdictions.
  • Document and biometric capability is competent but not the strongest in the market, so buyers whose primary need is document fraud detection usually pair it with a specialist.

Pricing, plan by plan

Shufti Pro

On request
  • Pay as you go$undefined/month
    • Consumption billing with no annual commitment
    • Rate quoted by sales, not published
    • Resubmission sessions stated as not billable
  • Monthly commitment$undefined/month
    • Lower per-verification rate against a volume commitment
    • AML screening and KYB priced as add-ons
    • Free trial available before contracting

Trulioo

On request
  • Trulioo Platform$undefined/year
    • Priced per check with rates varying by country and data source
    • Person, business and watchlist checks charged separately
    • Volume commitment negotiated annually

Which should you pick?

Choose Shufti Pro if

  • You need document verification.
  • You work on Web, iOS, Android.
  • You also want facial biometrics.
Shufti Pro review

Choose Trulioo if

  • You need person match.
  • You work on Web, API.
  • You also want business verification.
Trulioo review

Questions people ask

Is Shufti Pro or Trulioo better?
Neither clearly leads. Shufti Pro starts at On request and Trulioo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Shufti Pro or Trulioo?
Shufti Pro starts at On request and Trulioo at On request.
Does Shufti Pro or Trulioo run on more platforms?
Shufti Pro runs on Web, iOS, Android. Trulioo runs on Web, API.
What is Shufti Pro best used for?
Shufti Pro is most often used for a crypto exchange onboarding users in markets where premium vendors have poor document coverage, a gambling operator needing age assurance at high volume where per-check cost dominates the unit economics, a gig economy platform verifying couriers whose documents are photographed on low end phones, a startup that needs verification without signing an annual volume commitment before it knows its volume. Of those, a crypto exchange onboarding users in markets where premium vendors have poor document coverage and a gambling operator needing age assurance at high volume where per-check cost dominates the unit economics are not what Trulioo is typically brought in for.
What can Shufti Pro do that Trulioo cannot?
Shufti Pro covers Document verification, Facial biometrics, AML screening, KYB verification. Trulioo covers Person match, Business verification, Watchlist screening, Document and biometric.

Answered from the vendors’ own pages

Shufti Pro: Are failed attempts charged?

Shufti states that resubmission sessions are not charged and that billing follows successful verification attempts. Get that written into the contract, because it materially changes total cost.

Trulioo: Does it need a document?

Not for the core product. Data-source matching uses name, address and date of birth, which is why completion rates are higher than document flows.

Shufti Pro: Is there a published price?

No. Plan structures are published but rates are quoted. Third party estimates put effective cost well below premium vendors.

Trulioo: Are unmatched queries billed?

Yes, in general you pay per query rather than per successful match. Negotiate this explicitly if you are entering markets with thin coverage.

Shufti Pro: Can we start without a commitment?

Yes. A pay as you go option exists, which is unusual in this category and useful for early stage volume.

Trulioo: Can it verify companies as well as people?

Yes. Business verification including beneficial ownership is a distinct product line and a common reason to choose Trulioo over document-first vendors.

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