Softwr

Cybersecurity · head to head

Jamf Pro vs KnowBe4

Jamf Pro logo

Jamf Pro

Cybersecurity

Apple-only device management for Mac, iPhone, iPad and Apple TV, licensed per device by a public US vendor.

From
On request
Rated
-
Full reviewWebsite
KnowBe4 logo

KnowBe4

Cybersecurity

World's largest security awareness training platform

From
$1/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Jamf Pro it manages Apple hardware only, so any organisation with Windows or Android devices runs a second management platform and produces two sets of compliance evidence, and the two inventories disagree with each other more often than either vendor's documentation suggests.; KnowBe4 published prices assume a three year term, so the quoted per seat rate depends on a long commitment
  • They diverge on capability: Jamf Pro covers Automated Device Enrolment, KnowBe4 covers Security awareness training.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Jamf Pro and KnowBe4 actually diverge.

Attributes where Jamf Pro and KnowBe4 differ
AttributeJamf ProKnowBe4
Starting priceOn request$1/month
Pricing modelquotesubscription
PlatformsWebWeb, Mobile, Email
FoundedUnknown2010

Identical on both: free tier (No), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Jamf Pro

  • Automated Device Enrolment
  • Configuration profiles
  • Policies and scripts
  • Smart groups
  • Self Service
  • Patch management
  • Extension attributes
  • Same-day OS support

Only in KnowBe4

  • Security awareness training
  • Phishing simulation
  • Risk assessments
  • Compliance training
  • Incident reporting
  • API access
  • Custom policies
  • Behavior analytics

What people use each for

The jobs each tool is most often brought in to do.

Jamf Pro

  • An Apple-heavy workforce where devices ship directly to users and must configure themselves on first boot with no IT touchnot KnowBe4
  • Education deployments managing shared iPads across classes with per-user app assignmentnot KnowBe4
  • Developer organisations where engineers have administrator rights on their own Macs and management has to be achieved by policy and script rather than lockdownnot KnowBe4
  • Organisations needing compliance evidence for Apple devices that a general-purpose endpoint manager cannot produce at the required depthnot KnowBe4

KnowBe4

  • Security awareness training and simulated phishing for staffnot Jamf Pro
  • Tracking employee susceptibility to phishing over timenot Jamf Pro

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Jamf Pro

  • It manages Apple hardware only, so any organisation with Windows or Android devices runs a second management platform and produces two sets of compliance evidence, and the two inventories disagree with each other more often than either vendor's documentation suggests.
  • Licensing is per device per year with different rates for computers and mobile devices, so spare and shared hardware sitting in a cupboard continues to consume licences until somebody actively removes it from inventory, which is nobody's job by default.
  • Apple's frameworks set the ceiling: if Apple does not expose a setting through MDM or declarative device management, Jamf cannot manage it either, so requests that are a single Group Policy object on Windows are answered with a scripted workaround or with nothing.
  • Zero-touch deployment depends on devices being registered in Apple Business Manager, which generally means buying through Apple or an authorised reseller, so machines bought retail or inherited through an acquisition cannot be supervised without wiping and re-enrolling them.
  • Getting value from it requires an Apple platform specialist who can write shell scripts, read configuration profiles and design smart group logic, and a generalist team without that skill uses a fraction of the product while paying the full per-device rate.

KnowBe4

  • Published prices assume a three year term, so the quoted per seat rate depends on a long commitment
  • Pricing is banded by seat count, and the lowest band of 25 to 50 seats pays the highest rate
  • Accounts above 1,000 seats have no published price and require a custom quote
  • Third party integrations, Compliance Plus and PhishER Plus are all separately priced per seat add ons
  • The Foundation tier carries 200 training modules against more than 1,000 on Advanced, so content volume is the main gate

Pricing, plan by plan

Jamf Pro

On request

No published plan breakdown. See the Jamf Pro review.

KnowBe4

$1/month
  • Basic$1/month
    • Per user
    • Training modules
    • Phishing templates
  • Advanced$2/month
    • All Basic features
    • Advanced phishing
    • Risk assessments
  • Pro$3/month
    • All Advanced features
    • API access
    • Custom content

Which should you pick?

Choose Jamf Pro if

  • You need automated device enrolment.
  • You also want configuration profiles.
Jamf Pro review

Choose KnowBe4 if

  • You need security awareness training.
  • You work on Web, Mobile, Email.
  • You also want phishing simulation.
KnowBe4 review

Questions people ask

Is Jamf Pro or KnowBe4 better?
Neither clearly leads. Jamf Pro starts at On request and KnowBe4 at $1/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Jamf Pro or KnowBe4?
Jamf Pro starts at On request and KnowBe4 at $1/month.
Does Jamf Pro or KnowBe4 run on more platforms?
Jamf Pro runs on Web. KnowBe4 runs on Web, Mobile, Email.
What is Jamf Pro best used for?
Jamf Pro is most often used for an apple-heavy workforce where devices ship directly to users and must configure themselves on first boot with no it touch, education deployments managing shared ipads across classes with per-user app assignment, developer organisations where engineers have administrator rights on their own macs and management has to be achieved by policy and script rather than lockdown, organisations needing compliance evidence for apple devices that a general-purpose endpoint manager cannot produce at the required depth. Of those, an apple-heavy workforce where devices ship directly to users and must configure themselves on first boot with no it touch and education deployments managing shared ipads across classes with per-user app assignment are not what KnowBe4 is typically brought in for.
What can Jamf Pro do that KnowBe4 cannot?
Jamf Pro covers Automated Device Enrolment, Configuration profiles, Policies and scripts, Smart groups. KnowBe4 covers Security awareness training, Phishing simulation, Risk assessments, Compliance training.

Answered from the vendors’ own pages

Jamf Pro: Does Jamf Pro include endpoint security?

No. Threat prevention, endpoint telemetry and compliance monitoring are Jamf Protect, a separate product and a separate licence. Jamf Connect for identity and password sync is also separate.

KnowBe4: What does KnowBe4 cost per employee?

KnowBe4 charges per seat per month on a subscription basis. For 51-100 employees, SAT Foundation costs $2.13/month per seat and SAT Advanced costs $3.40/month per seat. Prices decrease with larger employee counts.

Source
Jamf Pro: Can it manage Windows or Android?

No. Jamf manages Apple platforms only. A mixed estate needs a second management platform, and that is a deliberate product decision rather than a gap they intend to close.

KnowBe4: Does KnowBe4 offer a free trial?

KnowBe4 does not offer a full free version, but free tools are available separately including assessments and simulators.

Source
Jamf Pro: Do I need Apple Business Manager?

For zero-touch enrolment and volume app licensing, yes. You can enrol devices manually through a user-initiated flow without it, but you lose supervision, automatic enrolment and the ability to prevent a user removing management.

KnowBe4: Are there add-on costs beyond the base plan?

Yes, optional add-ons include Third-Party Integrations ($1.10-$1.20/seat/month), Compliance Plus ($0.82-$0.93/seat/month), PhishER Plus ($1.15-$1.50/seat/month), and Student Edition ($0.17/seat/month).

Source
Jamf Pro: Can I host it myself?

Yes, Jamf Pro can be self-hosted, though Jamf Cloud is the default and receives new capabilities first. Self-hosting means you own the upgrade cadence, which matters because Apple's September releases set the timetable.

KnowBe4: What currencies does KnowBe4 accept?

KnowBe4 accepts pricing in USD, AUD, BRL, CAD, EUR, GBP, SGD, and ZAR.

Source
Jamf Pro: How does it compare to Microsoft Intune?

Intune manages Apple devices adequately and is often already paid for in an existing Microsoft agreement, which is the argument against Jamf. Jamf is deeper, supports new Apple releases faster, and has the local agent for scripting. Organisations with a few hundred Macs and a strong Apple culture generally choose Jamf; those with a handful of Macs in a Windows estate generally do not.

Share

Related pages

More on Jamf Pro

More on KnowBe4

Keep looking

Other head to heads