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Cybersecurity · head to head

Shufti Pro vs Yoti

Shufti Pro logo

Shufti Pro

Cybersecurity

Identity verification and AML screening at the low cost end of the market

From
On request
Rated
-
Full reviewWebsite
Yoti logo

Yoti

Cybersecurity

Reusable digital identity, facial age estimation and identity verification

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Shufti Pro rates are not published despite the pay as you go framing, so the cost advantage over premium vendors has to be established through a quote rather than a price list.; Yoti age estimation returns a probabilistic range rather than a verified date of birth, so it only works with a safety buffer above the legal threshold and cannot prove an exact age.
  • They diverge on capability: Shufti Pro covers Document verification, Yoti covers Facial age estimation.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Shufti Pro and Yoti actually diverge.

Attributes where Shufti Pro and Yoti differ
AttributeShufti ProYoti
PlatformsWeb, iOS, AndroidWeb, iOS, Android, API

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Shufti Pro

  • Document verification
  • Facial biometrics
  • AML screening
  • KYB verification
  • Address verification
  • Age verification
  • Pay as you go option

Only in Yoti

  • Facial age estimation
  • Reusable digital ID
  • Identity verification
  • UK right to work and rent
  • Digital ID for retail
  • Selective disclosure

What people use each for

The jobs each tool is most often brought in to do.

Shufti Pro

  • A crypto exchange onboarding users in markets where premium vendors have poor document coveragenot Yoti
  • A gambling operator needing age assurance at high volume where per-check cost dominates the unit economicsnot Yoti
  • A gig economy platform verifying couriers whose documents are photographed on low end phonesnot Yoti
  • A startup that needs verification without signing an annual volume commitment before it knows its volumenot Yoti

Yoti

  • A social platform meeting UK Online Safety Act age assurance duties without collecting identity documents from teenagersnot Shufti Pro
  • A supermarket removing staff interventions at self-checkout for age-restricted purchasesnot Shufti Pro
  • A UK employer running digital right-to-work checks under the certified trust framework rather than inspecting passportsnot Shufti Pro
  • A gambling operator needing an age gate with high completion rates before the account funding stepnot Shufti Pro

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Shufti Pro

  • Rates are not published despite the pay as you go framing, so the cost advantage over premium vendors has to be established through a quote rather than a price list.
  • Accuracy on difficult document types trails the premium vendors, and the saving per check is often consumed by the manual review headcount handling the additional referrals.
  • The enterprise assurance profile is thinner than that of larger competitors, so regulated bank procurement teams frequently rule it out at the vendor risk stage rather than on capability.
  • Support responsiveness scales with contract size, and pay as you go customers have limited recourse when a document type suddenly starts failing in one market.
  • Country coverage is broad but uneven in depth, meaning the same product can perform very differently across two markets you are launching in simultaneously.

Yoti

  • Age estimation returns a probabilistic range rather than a verified date of birth, so it only works with a safety buffer above the legal threshold and cannot prove an exact age.
  • Estimation accuracy varies by demographic and reported error margins widen at the age bands that matter most for eighteen-year thresholds, which pushes borderline users into a document fallback you still have to pay for.
  • Pricing is not published, so buyers cannot compare the cost of an estimation check against a document check without going through sales.
  • Regulatory acceptance of facial estimation differs by jurisdiction, so a method that satisfies Ofcom may not satisfy a regulator elsewhere and multi-market platforms need more than one approach.
  • The reusable digital identity app depends on consumer adoption, which is meaningful in the UK and thin elsewhere, limiting the reusability benefit outside its home market.

Pricing, plan by plan

Shufti Pro

On request
  • Pay as you go$undefined/month
    • Consumption billing with no annual commitment
    • Rate quoted by sales, not published
    • Resubmission sessions stated as not billable
  • Monthly commitment$undefined/month
    • Lower per-verification rate against a volume commitment
    • AML screening and KYB priced as add-ons
    • Free trial available before contracting

Yoti

On request
  • Yoti Age and Identity Services$undefined/year
    • Per-check pricing quoted by volume and method
    • Age estimation, document verification and digital ID priced differently
    • Right to work and right to rent checks quoted separately

Which should you pick?

Choose Shufti Pro if

  • You need document verification.
  • You work on Web, iOS, Android.
  • You also want facial biometrics.
Shufti Pro review

Choose Yoti if

  • You need facial age estimation.
  • You work on Web, iOS, Android, API.
  • You also want reusable digital id.
Yoti review

Questions people ask

Is Shufti Pro or Yoti better?
Neither clearly leads. Shufti Pro starts at On request and Yoti at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Shufti Pro or Yoti?
Shufti Pro starts at On request and Yoti at On request.
Does Shufti Pro or Yoti run on more platforms?
Shufti Pro runs on Web, iOS, Android. Yoti runs on Web, iOS, Android, API.
What is Shufti Pro best used for?
Shufti Pro is most often used for a crypto exchange onboarding users in markets where premium vendors have poor document coverage, a gambling operator needing age assurance at high volume where per-check cost dominates the unit economics, a gig economy platform verifying couriers whose documents are photographed on low end phones, a startup that needs verification without signing an annual volume commitment before it knows its volume. Of those, a crypto exchange onboarding users in markets where premium vendors have poor document coverage and a gambling operator needing age assurance at high volume where per-check cost dominates the unit economics are not what Yoti is typically brought in for.
What can Shufti Pro do that Yoti cannot?
Shufti Pro covers Document verification, Facial biometrics, AML screening, KYB verification. Yoti covers Facial age estimation, Reusable digital ID, Identity verification, UK right to work and rent.

Answered from the vendors’ own pages

Shufti Pro: Are failed attempts charged?

Shufti states that resubmission sessions are not charged and that billing follows successful verification attempts. Get that written into the contract, because it materially changes total cost.

Yoti: Does age estimation store my face?

The image is used to produce an estimate and then deleted rather than retained, which is the specific property that makes it usable for age assurance on minors.

Shufti Pro: Is there a published price?

No. Plan structures are published but rates are quoted. Third party estimates put effective cost well below premium vendors.

Yoti: Is it accepted for UK Online Safety Act compliance?

Facial age estimation is one of the methods regulators have accepted as highly effective age assurance. Confirm the current position with your own counsel for your content category.

Shufti Pro: Can we start without a commitment?

Yes. A pay as you go option exists, which is unusual in this category and useful for early stage volume.

Yoti: Can it prove someone is exactly 21?

No. It gives a range. If you need a precise age you need a document or database check, which Yoti also sells.

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