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Cybersecurity · head to head

IDnow vs Shufti Pro

IDnow logo

IDnow

Cybersecurity

Identity verification and qualified electronic signature for regulated European markets

From
On request
Rated
-
Full reviewWebsite
Shufti Pro logo

Shufti Pro

Cybersecurity

Identity verification and AML screening at the low cost end of the market

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: IDnow agent-led video identification costs several times an automated check and depends on agent availability, so peak-time queues push abandonment up at exactly the moment conversion matters.; Shufti Pro rates are not published despite the pay as you go framing, so the cost advantage over premium vendors has to be established through a quote rather than a price list.
  • They diverge on capability: IDnow covers VideoIdent, Shufti Pro covers Document verification.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which IDnow and Shufti Pro actually diverge.

Attributes where IDnow and Shufti Pro differ
AttributeIDnowShufti Pro
PlatformsWeb, iOS, Android, APIWeb, iOS, Android

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in IDnow

  • VideoIdent
  • AutoIdent
  • eSign
  • eID and NFC
  • Bank identification
  • EU data processing

Only in Shufti Pro

  • Document verification
  • Facial biometrics
  • AML screening
  • KYB verification
  • Address verification
  • Age verification
  • Pay as you go option

What people use each for

The jobs each tool is most often brought in to do.

IDnow

  • A German bank opening regulated accounts where BaFin requires a recognised identification methodnot Shufti Pro
  • An insurer needing a qualified electronic signature that will survive challenge in a European courtnot Shufti Pro
  • A telecom operator meeting national SIM registration identity rules across several EU statesnot Shufti Pro
  • A lender wanting automated checks for low-risk applicants and video identification only for high-value casesnot Shufti Pro

Shufti Pro

  • A crypto exchange onboarding users in markets where premium vendors have poor document coveragenot IDnow
  • A gambling operator needing age assurance at high volume where per-check cost dominates the unit economicsnot IDnow
  • A gig economy platform verifying couriers whose documents are photographed on low end phonesnot IDnow
  • A startup that needs verification without signing an annual volume commitment before it knows its volumenot IDnow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

IDnow

  • Agent-led video identification costs several times an automated check and depends on agent availability, so peak-time queues push abandonment up at exactly the moment conversion matters.
  • Pricing is quoted with an annual volume commitment, so the accreditation advantage comes with a floor you pay whether or not you use it.
  • The product is optimised for European regulatory regimes, so buyers verifying users in North America, Asia or Africa will find coverage and cost less competitive than global specialists.
  • Qualified electronic signature is a separate licence from identity verification, which surprises buyers who assumed the accredited identity check made the signature capability included.
  • Integration for the regulated flows is heavier than a simple SDK drop-in because the compliant journey, including consent and recording requirements, constrains the user experience you can build.

Shufti Pro

  • Rates are not published despite the pay as you go framing, so the cost advantage over premium vendors has to be established through a quote rather than a price list.
  • Accuracy on difficult document types trails the premium vendors, and the saving per check is often consumed by the manual review headcount handling the additional referrals.
  • The enterprise assurance profile is thinner than that of larger competitors, so regulated bank procurement teams frequently rule it out at the vendor risk stage rather than on capability.
  • Support responsiveness scales with contract size, and pay as you go customers have limited recourse when a document type suddenly starts failing in one market.
  • Country coverage is broad but uneven in depth, meaning the same product can perform very differently across two markets you are launching in simultaneously.

Pricing, plan by plan

IDnow

On request
  • IDnow Platform$undefined/year
    • Per-identification pricing that differs sharply between automated and agent-led methods
    • Annual volume commitment typically required
    • Qualified electronic signature licensed separately

Shufti Pro

On request
  • Pay as you go$undefined/month
    • Consumption billing with no annual commitment
    • Rate quoted by sales, not published
    • Resubmission sessions stated as not billable
  • Monthly commitment$undefined/month
    • Lower per-verification rate against a volume commitment
    • AML screening and KYB priced as add-ons
    • Free trial available before contracting

Which should you pick?

Choose IDnow if

  • You need videoident.
  • You work on Web, iOS, Android, API.
  • You also want autoident.
IDnow review

Choose Shufti Pro if

  • You need document verification.
  • You work on Web, iOS, Android.
  • You also want facial biometrics.
Shufti Pro review

Questions people ask

Is IDnow or Shufti Pro better?
Neither clearly leads. IDnow starts at On request and Shufti Pro at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, IDnow or Shufti Pro?
IDnow starts at On request and Shufti Pro at On request.
Does IDnow or Shufti Pro run on more platforms?
IDnow runs on Web, iOS, Android, API. Shufti Pro runs on Web, iOS, Android.
What is IDnow best used for?
IDnow is most often used for a german bank opening regulated accounts where bafin requires a recognised identification method, an insurer needing a qualified electronic signature that will survive challenge in a european court, a telecom operator meeting national sim registration identity rules across several eu states, a lender wanting automated checks for low-risk applicants and video identification only for high-value cases. Of those, a german bank opening regulated accounts where bafin requires a recognised identification method and an insurer needing a qualified electronic signature that will survive challenge in a european court are not what Shufti Pro is typically brought in for.
What can IDnow do that Shufti Pro cannot?
IDnow covers VideoIdent, AutoIdent, eSign, eID and NFC. Shufti Pro covers Document verification, Facial biometrics, AML screening, KYB verification.

Answered from the vendors’ own pages

IDnow: Why choose it over a cheaper automated vendor?

Because in some European regimes the cheaper vendor is not legally permitted for the transaction. This is an eligibility question, not a quality one.

Shufti Pro: Are failed attempts charged?

Shufti states that resubmission sessions are not charged and that billing follows successful verification attempts. Get that written into the contract, because it materially changes total cost.

IDnow: Is the electronic signature included?

No. Qualified electronic signature under eIDAS is licensed separately from identity verification.

Shufti Pro: Is there a published price?

No. Plan structures are published but rates are quoted. Third party estimates put effective cost well below premium vendors.

IDnow: Where is the data processed?

In European data centres, which is a requirement rather than a preference for many of its regulated customers.

Shufti Pro: Can we start without a commitment?

Yes. A pay as you go option exists, which is unusual in this category and useful for early stage volume.

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