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Cybersecurity · head to head

KnowBe4 vs Trulioo

KnowBe4 logo

KnowBe4

Cybersecurity

World's largest security awareness training platform

From
$1/month
Rated
-
Full reviewWebsite
Trulioo logo

Trulioo

Cybersecurity

Identity and business verification against national data sources in nearly 200 countries

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: KnowBe4 published prices assume a three year term, so the quoted per seat rate depends on a long commitment; Trulioo per-check rates vary widely by country and data source, so a blended average from the sales conversation misleads if your volume concentrates in expensive markets.
  • They diverge on capability: KnowBe4 covers Security awareness training, Trulioo covers Person match.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which KnowBe4 and Trulioo actually diverge.

Attributes where KnowBe4 and Trulioo differ
AttributeKnowBe4Trulioo
Starting price$1/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Mobile, EmailWeb, API
Founded2010Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in KnowBe4

  • Security awareness training
  • Phishing simulation
  • Risk assessments
  • Compliance training
  • Incident reporting
  • API access
  • Custom policies
  • Behavior analytics

Only in Trulioo

  • Person match
  • Business verification
  • Watchlist screening
  • Document and biometric
  • Single API
  • Workflow orchestration

What people use each for

The jobs each tool is most often brought in to do.

KnowBe4

  • Security awareness training and simulated phishing for staffnot Trulioo
  • Tracking employee susceptibility to phishing over timenot Trulioo

Trulioo

  • A payments firm onboarding across dozens of countries where building a data-source integration per market is impracticalnot KnowBe4
  • A marketplace verifying business sellers and needing beneficial ownership rather than just a company numbernot KnowBe4
  • A fintech wanting a cheap frictionless first check and reserving document scanning for the minority that fail itnot KnowBe4
  • A bank expanding into a market where document upload completion rates are poor and registry matching works betternot KnowBe4

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

KnowBe4

  • Published prices assume a three year term, so the quoted per seat rate depends on a long commitment
  • Pricing is banded by seat count, and the lowest band of 25 to 50 seats pays the highest rate
  • Accounts above 1,000 seats have no published price and require a custom quote
  • Third party integrations, Compliance Plus and PhishER Plus are all separately priced per seat add ons
  • The Foundation tier carries 200 training modules against more than 1,000 on Advanced, so content volume is the main gate

Trulioo

  • Per-check rates vary widely by country and data source, so a blended average from the sales conversation misleads if your volume concentrates in expensive markets.
  • Coverage breadth is real but depth is uneven; a country on the map may be served by one thin source with low match rates, which you only discover in a live test.
  • You are charged per query including no-match results, so a market with poor source coverage burns budget producing nothing usable.
  • Because it aggregates third-party data, data residency and consent handling depend on the underlying provider terms, which complicates GDPR assessments in some jurisdictions.
  • Document and biometric capability is competent but not the strongest in the market, so buyers whose primary need is document fraud detection usually pair it with a specialist.

Pricing, plan by plan

KnowBe4

$1/month
  • Basic$1/month
    • Per user
    • Training modules
    • Phishing templates
  • Advanced$2/month
    • All Basic features
    • Advanced phishing
    • Risk assessments
  • Pro$3/month
    • All Advanced features
    • API access
    • Custom content

Trulioo

On request
  • Trulioo Platform$undefined/year
    • Priced per check with rates varying by country and data source
    • Person, business and watchlist checks charged separately
    • Volume commitment negotiated annually

Which should you pick?

Choose KnowBe4 if

  • You need security awareness training.
  • You work on Web, Mobile, Email.
  • You also want phishing simulation.
KnowBe4 review

Choose Trulioo if

  • You need person match.
  • You work on Web, API.
  • You also want business verification.
Trulioo review

Questions people ask

Is KnowBe4 or Trulioo better?
Neither clearly leads. KnowBe4 starts at $1/month and Trulioo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, KnowBe4 or Trulioo?
KnowBe4 starts at $1/month and Trulioo at On request.
Does KnowBe4 or Trulioo run on more platforms?
KnowBe4 runs on Web, Mobile, Email. Trulioo runs on Web, API.
What is KnowBe4 best used for?
KnowBe4 is most often used for security awareness training and simulated phishing for staff, tracking employee susceptibility to phishing over time. Of those, security awareness training and simulated phishing for staff and tracking employee susceptibility to phishing over time are not what Trulioo is typically brought in for.
What can KnowBe4 do that Trulioo cannot?
KnowBe4 covers Security awareness training, Phishing simulation, Risk assessments, Compliance training. Trulioo covers Person match, Business verification, Watchlist screening, Document and biometric.

Answered from the vendors’ own pages

KnowBe4: What does KnowBe4 cost per employee?

KnowBe4 charges per seat per month on a subscription basis. For 51-100 employees, SAT Foundation costs $2.13/month per seat and SAT Advanced costs $3.40/month per seat. Prices decrease with larger employee counts.

Source
Trulioo: Does it need a document?

Not for the core product. Data-source matching uses name, address and date of birth, which is why completion rates are higher than document flows.

KnowBe4: Does KnowBe4 offer a free trial?

KnowBe4 does not offer a full free version, but free tools are available separately including assessments and simulators.

Source
Trulioo: Are unmatched queries billed?

Yes, in general you pay per query rather than per successful match. Negotiate this explicitly if you are entering markets with thin coverage.

KnowBe4: Are there add-on costs beyond the base plan?

Yes, optional add-ons include Third-Party Integrations ($1.10-$1.20/seat/month), Compliance Plus ($0.82-$0.93/seat/month), PhishER Plus ($1.15-$1.50/seat/month), and Student Edition ($0.17/seat/month).

Source
Trulioo: Can it verify companies as well as people?

Yes. Business verification including beneficial ownership is a distinct product line and a common reason to choose Trulioo over document-first vendors.

KnowBe4: What currencies does KnowBe4 accept?

KnowBe4 accepts pricing in USD, AUD, BRL, CAD, EUR, GBP, SGD, and ZAR.

Source
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