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CRM & Sales · head to head

Keap vs Capsule CRM

Keap logo

Keap

CRM & Sales

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
Capsule CRM logo

Capsule CRM

CRM & Sales

The customer relationship management CRM

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Capsule CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Capsule CRM free plan caps at 250 contacts and a maximum of 2 users, with only 1 sales pipeline

Where they differ

Only the attributes on which Keap and Capsule CRM actually diverge.

Attributes where Keap and Capsule CRM differ
AttributeKeapCapsule CRM
Starting price$29/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb
Founded2000Unknown

Identical on both: user rating (Not yet rated), category (CRM & Sales).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Slack

Only in Capsule CRM

Nothing recorded that Keap does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • CRM with built in marketing automation for small businessesnot Capsule CRM
  • Managing contacts, pipelines and follow up campaigns in one systemnot Capsule CRM

Capsule CRM

No use cases recorded yet. See the Capsule CRM review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Capsule CRM

  • Free plan caps at 250 contacts and a maximum of 2 users, with only 1 sales pipeline
  • Starter plan, the cheapest paid tier, still caps at 30,000 contacts before requiring an upgrade to Growth (60,000) or Advanced (120,000)
  • Ultimate tier, aimed at teams of 5 or more users, has no published price and requires contacting sales
  • Marketing features are not included in any core plan; the Transpond marketing add-on costs an additional $11/month minimum on top of the CRM price

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Capsule CRM

Free

No published plan breakdown. See the Capsule CRM review.

Which should you pick?

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Choose Capsule CRM if

  • You want to start without paying.
Capsule CRM review

Questions people ask

Is Keap or Capsule CRM better?
Neither clearly leads. Keap starts at $29/month and Capsule CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Capsule CRM?
Capsule CRM has a free tier; the other does not. Paid plans start at $29/month for Keap and Free for Capsule CRM.
Does Keap or Capsule CRM run on more platforms?
Keap runs on Web, Ios, Android. Capsule CRM runs on Web.
Can I use Capsule CRM for free?
Yes. Capsule CRM has a free tier, so you can try it without paying. Keap starts at $29/month.
What is Keap best used for?
Keap is most often used for crm with built in marketing automation for small businesses, managing contacts, pipelines and follow up campaigns in one system. Of those, crm with built in marketing automation for small businesses and managing contacts, pipelines and follow up campaigns in one system are not what Capsule CRM is typically brought in for.
What can Keap do that Capsule CRM cannot?
Keap covers Contact management, Pipeline management, Email marketing, Marketing automation.
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