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Cybersecurity · head to head

JumpCloud vs KnowBe4

JumpCloud logo

JumpCloud

Cybersecurity

Unified identity and device management for hybrid workforce.

From
$9/user/month
Rated
-
Full reviewWebsite
KnowBe4 logo

KnowBe4

Cybersecurity

World's largest security awareness training platform

From
$1/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: JumpCloud platform Essentials tier capped at 300 users; larger organisations must purchase unbundled tiers or negotiate custom pricing; KnowBe4 published prices assume a three year term, so the quoted per seat rate depends on a long commitment
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which JumpCloud and KnowBe4 actually diverge.

Attributes where JumpCloud and KnowBe4 differ
AttributeJumpCloudKnowBe4
Starting price$9/user/month$1/month
PlatformsWeb, Windows, macOS, Linux, iOS, Android, APIWeb, Mobile, Email
FoundedUnknown2010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in JumpCloud

Nothing recorded that KnowBe4 does not also cover.

Only in KnowBe4

  • Security awareness training
  • Phishing simulation
  • Risk assessments
  • Compliance training
  • Incident reporting
  • API access
  • Custom policies
  • Behavior analytics

What people use each for

The jobs each tool is most often brought in to do.

JumpCloud

  • Organisations modernising from Active Directory to cloud identity infrastructurenot KnowBe4
  • Companies requiring unified user and device management in hybrid work environmentsnot KnowBe4
  • IT teams implementing zero-trust security modelsnot KnowBe4
  • Managed service providers requiring multi-tenant identity and device managementnot KnowBe4
  • Educational institutions and nonprofits (eligible for special pricing)not KnowBe4

KnowBe4

  • Security awareness training and simulated phishing for staffnot JumpCloud
  • Tracking employee susceptibility to phishing over timenot JumpCloud

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

JumpCloud

  • Platform Essentials tier capped at 300 users; larger organisations must purchase unbundled tiers or negotiate custom pricing
  • À la carte pricing can become expensive when purchasing multiple features; device management at $9/user, SSO at $11/user totals $20/user for basic functionality
  • Bundled Platform and Platform Prime packages require contacting sales; no published pricing limits transparency
  • Zero-trust and AI & SaaS management capabilities only available in Platform Prime tier with custom pricing
  • No on-premises or self-hosted option; cloud-only deployment

KnowBe4

  • Published prices assume a three year term, so the quoted per seat rate depends on a long commitment
  • Pricing is banded by seat count, and the lowest band of 25 to 50 seats pays the highest rate
  • Accounts above 1,000 seats have no published price and require a custom quote
  • Third party integrations, Compliance Plus and PhishER Plus are all separately priced per seat add ons
  • The Foundation tier carries 200 training modules against more than 1,000 on Advanced, so content volume is the main gate

Pricing, plan by plan

JumpCloud

$9/user/month
  • À La Carte - Device Management$9/user/month (annual) or $11 (monthly)
    • Device management across Windows, Mac, Linux
    • Remote assistance
    • Patch management
  • À La Carte - SSO$11/user/month (annual) or $13 (monthly)
    • Single sign-on
    • Multi-factor authentication
    • Password management
  • Platform Essentials$undefined/variable
    • Identity and device management with SSO and passwordless auth
    • Maximum 300 users
    • Contact sales for pricing
  • Platform$undefined/variable
    • Unified identity, device and access management
    • Contact sales for pricing

KnowBe4

$1/month
  • Basic$1/month
    • Per user
    • Training modules
    • Phishing templates
  • Advanced$2/month
    • All Basic features
    • Advanced phishing
    • Risk assessments
  • Pro$3/month
    • All Advanced features
    • API access
    • Custom content

Which should you pick?

Choose JumpCloud if

  • You work on Web, Windows, macOS, Linux, iOS, Android, API.
JumpCloud review

Choose KnowBe4 if

  • You need security awareness training.
  • You work on Web, Mobile, Email.
  • You also want phishing simulation.
KnowBe4 review

Questions people ask

Is JumpCloud or KnowBe4 better?
Neither clearly leads. JumpCloud starts at $9/user/month and KnowBe4 at $1/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, JumpCloud or KnowBe4?
JumpCloud starts at $9/user/month and KnowBe4 at $1/month.
Does JumpCloud or KnowBe4 run on more platforms?
JumpCloud runs on Web, Windows, macOS, Linux, iOS, Android, API. KnowBe4 runs on Web, Mobile, Email.
What is JumpCloud best used for?
JumpCloud is most often used for organisations modernising from active directory to cloud identity infrastructure, companies requiring unified user and device management in hybrid work environments, it teams implementing zero-trust security models, managed service providers requiring multi-tenant identity and device management. Of those, organisations modernising from active directory to cloud identity infrastructure and companies requiring unified user and device management in hybrid work environments are not what KnowBe4 is typically brought in for.
What can JumpCloud do that KnowBe4 cannot?
KnowBe4 covers Security awareness training, Phishing simulation, Risk assessments, Compliance training.

Answered from the vendors’ own pages

JumpCloud: What devices does JumpCloud support?

JumpCloud supports unified endpoint management for Windows, macOS, Linux, iOS and Android devices.

Source
KnowBe4: What does KnowBe4 cost per employee?

KnowBe4 charges per seat per month on a subscription basis. For 51-100 employees, SAT Foundation costs $2.13/month per seat and SAT Advanced costs $3.40/month per seat. Prices decrease with larger employee counts.

Source
JumpCloud: Can I use JumpCloud to replace Active Directory?

Yes. JumpCloud is designed for organisations modernising from on-premises Active Directory to cloud-based directory and identity management.

Source
KnowBe4: Does KnowBe4 offer a free trial?

KnowBe4 does not offer a full free version, but free tools are available separately including assessments and simulators.

Source
JumpCloud: Is there a free trial?

Yes. All users can access a 30-day free trial before purchasing.

Source
KnowBe4: Are there add-on costs beyond the base plan?

Yes, optional add-ons include Third-Party Integrations ($1.10-$1.20/seat/month), Compliance Plus ($0.82-$0.93/seat/month), PhishER Plus ($1.15-$1.50/seat/month), and Student Edition ($0.17/seat/month).

Source
KnowBe4: What currencies does KnowBe4 accept?

KnowBe4 accepts pricing in USD, AUD, BRL, CAD, EUR, GBP, SGD, and ZAR.

Source
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