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Cybersecurity · head to head

Entrust Identity as a Service vs KnowBe4

Entrust Identity as a Service logo

Entrust Identity as a Service

Cybersecurity

Workforce and customer authentication from a certificate authority

From
$2/month
Rated
-
Full reviewWebsite
KnowBe4 logo

KnowBe4

Cybersecurity

World's largest security awareness training platform

From
$1/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Entrust Identity as a Service the application integration catalogue is smaller than that of the dedicated identity vendors, so uncommon SaaS applications more often need custom SAML configuration rather than a template.; KnowBe4 published prices assume a three year term, so the quoted per seat rate depends on a long commitment
  • They diverge on capability: Entrust Identity as a Service covers Multi-factor authentication, KnowBe4 covers Security awareness training.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Entrust Identity as a Service and KnowBe4 actually diverge.

Attributes where Entrust Identity as a Service and KnowBe4 differ
AttributeEntrust Identity as a ServiceKnowBe4
Starting price$2/month$1/month
Pricing modelPer user per monthsubscription
PlatformsWeb, iOS, Android, Windows, LinuxWeb, Mobile, Email
FoundedUnknown2010

Identical on both: free tier (No), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Entrust Identity as a Service

  • Multi-factor authentication
  • Single sign-on
  • Adaptive authentication
  • Passwordless login
  • Credential lifecycle
  • Derived PIV credentials
  • Directory integration

Only in KnowBe4

  • Security awareness training
  • Phishing simulation
  • Risk assessments
  • Compliance training
  • Incident reporting
  • API access
  • Custom policies
  • Behavior analytics

What people use each for

The jobs each tool is most often brought in to do.

Entrust Identity as a Service

  • A government agency needing derived mobile credentials from an existing PIV smart card estatenot KnowBe4
  • A bank that must support hardware tokens for corporate treasury users alongside push authentication for staffnot KnowBe4
  • An organisation already buying Entrust certificates that wants credential issuance and authentication from one vendornot KnowBe4
  • A defence supplier required to use certificate-based authentication that mainstream cloud identity products handle poorlynot KnowBe4

KnowBe4

  • Security awareness training and simulated phishing for staffnot Entrust Identity as a Service
  • Tracking employee susceptibility to phishing over timenot Entrust Identity as a Service

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Entrust Identity as a Service

  • The application integration catalogue is smaller than that of the dedicated identity vendors, so uncommon SaaS applications more often need custom SAML configuration rather than a template.
  • Developer experience for customer identity use cases is behind the specialists, and teams building consumer signup flows will find the APIs and documentation less complete.
  • Advanced capabilities including adaptive authentication and credential management sit above the published entry price, so the two dollar figure rarely reflects what a regulated buyer actually spends.
  • There are two overlapping products, Identity as a Service and Identity Enterprise, and choosing wrongly at the start means a migration later rather than a licence change.
  • Identity governance, access certification and privileged access are not covered, so an organisation with audit-driven access review requirements needs a second vendor alongside it.

KnowBe4

  • Published prices assume a three year term, so the quoted per seat rate depends on a long commitment
  • Pricing is banded by seat count, and the lowest band of 25 to 50 seats pays the highest rate
  • Accounts above 1,000 seats have no published price and require a custom quote
  • Third party integrations, Compliance Plus and PhishER Plus are all separately priced per seat add ons
  • The Foundation tier carries 200 training modules against more than 1,000 on Advanced, so content volume is the main gate

Pricing, plan by plan

Entrust Identity as a Service

$2/month
  • Workforce Standard$2/month
    • Multi-factor authentication
    • Single sign-on
    • Directory integration
  • Higher tiers$undefined/month
    • Adaptive risk-based authentication
    • Certificate and smart card credential management
    • Derived PIV credentials

KnowBe4

$1/month
  • Basic$1/month
    • Per user
    • Training modules
    • Phishing templates
  • Advanced$2/month
    • All Basic features
    • Advanced phishing
    • Risk assessments
  • Pro$3/month
    • All Advanced features
    • API access
    • Custom content

Which should you pick?

Choose Entrust Identity as a Service if

  • You need multi-factor authentication.
  • You work on Web, iOS, Android, Windows, Linux.
  • You also want single sign-on.
Entrust Identity as a Service review

Choose KnowBe4 if

  • You need security awareness training.
  • You work on Web, Mobile, Email.
  • You also want phishing simulation.
KnowBe4 review

Questions people ask

Is Entrust Identity as a Service or KnowBe4 better?
Neither clearly leads. Entrust Identity as a Service starts at $2/month and KnowBe4 at $1/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Entrust Identity as a Service or KnowBe4?
Entrust Identity as a Service starts at $2/month and KnowBe4 at $1/month.
Does Entrust Identity as a Service or KnowBe4 run on more platforms?
Entrust Identity as a Service runs on Web, iOS, Android, Windows, Linux. KnowBe4 runs on Web, Mobile, Email.
What is Entrust Identity as a Service best used for?
Entrust Identity as a Service is most often used for a government agency needing derived mobile credentials from an existing piv smart card estate, a bank that must support hardware tokens for corporate treasury users alongside push authentication for staff, an organisation already buying entrust certificates that wants credential issuance and authentication from one vendor, a defence supplier required to use certificate-based authentication that mainstream cloud identity products handle poorly. Of those, a government agency needing derived mobile credentials from an existing piv smart card estate and a bank that must support hardware tokens for corporate treasury users alongside push authentication for staff are not what KnowBe4 is typically brought in for.
What can Entrust Identity as a Service do that KnowBe4 cannot?
Entrust Identity as a Service covers Multi-factor authentication, Single sign-on, Adaptive authentication, Passwordless login. KnowBe4 covers Security awareness training, Phishing simulation, Risk assessments, Compliance training.

Answered from the vendors’ own pages

Entrust Identity as a Service: Is MFA included or extra?

Multi-factor authentication is included in the workforce bundles rather than sold separately, which is not true of every competitor. Adaptive risk-based authentication sits in higher tiers.

KnowBe4: What does KnowBe4 cost per employee?

KnowBe4 charges per seat per month on a subscription basis. For 51-100 employees, SAT Foundation costs $2.13/month per seat and SAT Advanced costs $3.40/month per seat. Prices decrease with larger employee counts.

Source
Entrust Identity as a Service: Does it do identity governance?

No. Access certification, role mining and joiner-mover-leaver governance require a separate product such as SailPoint or Saviynt.

KnowBe4: Does KnowBe4 offer a free trial?

KnowBe4 does not offer a full free version, but free tools are available separately including assessments and simulators.

Source
Entrust Identity as a Service: Why choose this over Okta or Entra ID?

Almost always because of PKI, smart cards or derived credentials. Without that requirement the mainstream platforms are the stronger general purpose choice.

KnowBe4: Are there add-on costs beyond the base plan?

Yes, optional add-ons include Third-Party Integrations ($1.10-$1.20/seat/month), Compliance Plus ($0.82-$0.93/seat/month), PhishER Plus ($1.15-$1.50/seat/month), and Student Edition ($0.17/seat/month).

Source
KnowBe4: What currencies does KnowBe4 accept?

KnowBe4 accepts pricing in USD, AUD, BRL, CAD, EUR, GBP, SGD, and ZAR.

Source
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