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Cybersecurity · head to head

KnowBe4 vs Ping Identity

KnowBe4 logo

KnowBe4

Cybersecurity

World's largest security awareness training platform

From
$1/month
Rated
-
Full reviewWebsite
Ping Identity logo

Ping Identity

Cybersecurity

Enterprise identity for workforce and customers, with a 5,000 user floor

From
$3/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: KnowBe4 published prices assume a three year term, so the quoted per seat rate depends on a long commitment; Ping Identity workforce pricing carries a 5,000 user annual minimum, so an organisation with 800 staff pays for 5,000 and the effective per user cost is over six times the list rate.
  • They diverge on capability: KnowBe4 covers Security awareness training, Ping Identity covers Single sign-on.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which KnowBe4 and Ping Identity actually diverge.

Attributes where KnowBe4 and Ping Identity differ
AttributeKnowBe4Ping Identity
Starting price$1/month$3/month
Pricing modelsubscriptionPer user per month
PlatformsWeb, Mobile, EmailWeb, Linux, Windows
Founded2010Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in KnowBe4

  • Security awareness training
  • Phishing simulation
  • Risk assessments
  • Compliance training
  • Incident reporting
  • API access
  • Custom policies
  • Behavior analytics

Only in Ping Identity

  • Single sign-on
  • Adaptive MFA
  • Identity orchestration
  • API access management
  • Directory services
  • Flexible deployment
  • ForgeRock capabilities

What people use each for

The jobs each tool is most often brought in to do.

KnowBe4

  • Security awareness training and simulated phishing for staffnot Ping Identity
  • Tracking employee susceptibility to phishing over timenot Ping Identity

Ping Identity

  • A bank that must keep identity data on premises in one country while running SaaS identity elsewherenot KnowBe4
  • An airline or telco with tens of millions of customer identities needing a directory that holds that scalenot KnowBe4
  • An enterprise assembling authentication journeys that call several external verification and risk vendorsnot KnowBe4
  • An existing ForgeRock customer deciding what its upgrade path looks like under Ping ownershipnot KnowBe4

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

KnowBe4

  • Published prices assume a three year term, so the quoted per seat rate depends on a long commitment
  • Pricing is banded by seat count, and the lowest band of 25 to 50 seats pays the highest rate
  • Accounts above 1,000 seats have no published price and require a custom quote
  • Third party integrations, Compliance Plus and PhishER Plus are all separately priced per seat add ons
  • The Foundation tier carries 200 training modules against more than 1,000 on Advanced, so content volume is the main gate

Ping Identity

  • Workforce pricing carries a 5,000 user annual minimum, so an organisation with 800 staff pays for 5,000 and the effective per user cost is over six times the list rate.
  • Adaptive multi-factor authentication is in the Plus tier only, doubling the per user price for a capability many buyers assume is standard in a modern identity platform.
  • ForgeRock no longer exists as an independent product, so customers who chose it specifically to avoid Ping now face a roadmap set by the vendor they did not pick.
  • Thoma Bravo ownership across both merged companies means the commercial priority is margin, and buyers report firmer renewal negotiations than they saw before 2022.
  • The portfolio has overlapping components from three product lineages, so scoping a deployment requires vendor architects and the licensing conversation is more complicated than the price list implies.

Pricing, plan by plan

KnowBe4

$1/month
  • Basic$1/month
    • Per user
    • Training modules
    • Phishing templates
  • Advanced$2/month
    • All Basic features
    • Advanced phishing
    • Risk assessments
  • Pro$3/month
    • All Advanced features
    • API access
    • Custom content

Ping Identity

$3/month
  • PingOne for Workforce Essential$3/month
    • Minimum 5,000 users billed annually
    • Single sign-on and directory services
    • OAuth 2.0, OpenID Connect, SAML and SCIM
  • PingOne for Workforce Plus$6/month
    • Minimum 5,000 users billed annually
    • Everything in Essential
    • Adaptive multi-factor authentication
  • PingOne for Customers Essential$35000/year
    • Flat annual fee
    • No-code identity orchestration
    • Unified customer profiles
  • PingOne for Customers Plus$50000/year
    • Flat annual fee
    • Everything in Essential
    • Adaptive MFA and device management

Which should you pick?

Choose KnowBe4 if

  • You need security awareness training.
  • You work on Web, Mobile, Email.
  • You also want phishing simulation.
KnowBe4 review

Choose Ping Identity if

  • You need single sign-on.
  • You work on Web, Linux, Windows.
  • You also want adaptive mfa.
Ping Identity review

Questions people ask

Is KnowBe4 or Ping Identity better?
Neither clearly leads. KnowBe4 starts at $1/month and Ping Identity at $3/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, KnowBe4 or Ping Identity?
KnowBe4 starts at $1/month and Ping Identity at $3/month.
Does KnowBe4 or Ping Identity run on more platforms?
KnowBe4 runs on Web, Mobile, Email. Ping Identity runs on Web, Linux, Windows.
What is KnowBe4 best used for?
KnowBe4 is most often used for security awareness training and simulated phishing for staff, tracking employee susceptibility to phishing over time. Of those, security awareness training and simulated phishing for staff and tracking employee susceptibility to phishing over time are not what Ping Identity is typically brought in for.
What can KnowBe4 do that Ping Identity cannot?
KnowBe4 covers Security awareness training, Phishing simulation, Risk assessments, Compliance training. Ping Identity covers Single sign-on, Adaptive MFA, Identity orchestration, API access management.

Answered from the vendors’ own pages

KnowBe4: What does KnowBe4 cost per employee?

KnowBe4 charges per seat per month on a subscription basis. For 51-100 employees, SAT Foundation costs $2.13/month per seat and SAT Advanced costs $3.40/month per seat. Prices decrease with larger employee counts.

Source
Ping Identity: Can I still buy ForgeRock?

Not as a separate product. Ping acquired ForgeRock in 2023 and the capabilities are sold within the Ping portfolio. Existing customers should ask about the specific migration path for their components.

KnowBe4: Does KnowBe4 offer a free trial?

KnowBe4 does not offer a full free version, but free tools are available separately including assessments and simulators.

Source
Ping Identity: What is the real minimum spend?

PingOne for Workforce Essential is 3 USD per user per month with a 5,000 user annual minimum, so roughly 180,000 USD a year before anything else.

KnowBe4: Are there add-on costs beyond the base plan?

Yes, optional add-ons include Third-Party Integrations ($1.10-$1.20/seat/month), Compliance Plus ($0.82-$0.93/seat/month), PhishER Plus ($1.15-$1.50/seat/month), and Student Edition ($0.17/seat/month).

Source
Ping Identity: Is MFA included?

Basic authentication policies are in Essential. Adaptive MFA and passwordless require the Plus tier at 6 USD per user per month.

KnowBe4: What currencies does KnowBe4 accept?

KnowBe4 accepts pricing in USD, AUD, BRL, CAD, EUR, GBP, SGD, and ZAR.

Source
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