Influencer Marketing · head to head
Influential vs Captiv8
Influential
Influencer Marketing
Enterprise influencer marketing platform
- From
- On request
- Rated
- -
Captiv8
Influencer Marketing
AI influencer marketing and e-commerce platform
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool; Captiv8 pricing is by quote only, with no rate, tier or minimum published; the site requires a demo request before pricing is discussed
- They diverge on capability: Influential covers Content tracking, Captiv8 covers Shoppable content.
Where they differ
Only the attributes on which Influential and Captiv8 actually diverge.
| Attribute | Influential | Captiv8 |
|---|---|---|
| Founded | 2013 | 2016 |
Identical on both: starting price (On request), pricing model (subscription), free tier (No), platforms (Web, Api), user rating (Not yet rated), category (Influencer Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Influential
- Content tracking
- Audience analysis
- Performance analytics
- ROI measurement
- Content library
- Advanced reporting
- Salesforce
Only in Captiv8
- Shoppable content
- Performance tracking
- ROI analytics
- Content approval
- Payment processing
- Integration tools
- Shopify
- WooCommerce
Both cover
- Creator discovery
- Campaign management
- TikTok
- YouTube
- GDPR
- Cloud deployment
- Web support
- Api support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Influential
- Matching brands to creators using audience and performance datanot Captiv8
- Running large brand influencer campaigns as a managed engagementnot Captiv8
Captiv8
- Discovering creators and running campaign workflow, amplification and measurement in one suitenot Influential
- Running creator-led commerce through branded storefronts and TikTok Shopnot Influential
- Attributing sales to creators through affiliate links and commerce integrationsnot Influential
- Talent agencies managing rosters through the Talent Management Portalnot Influential
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Influential
- Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
- No price, package or minimum is published; the site offers only a 30-minute call
Captiv8
- Pricing is by quote only, with no rate, tier or minimum published; the site requires a demo request before pricing is discussed
- Creator commerce and affiliate storefronts are a separate product line from the Influencer Marketing Suite
Pricing, plan by plan
Influential
On request- Enterprise$undefined/month
- Creator discovery
- Campaign management
- Content tracking
Captiv8
On request- Professional$undefined/month
- Creator discovery
- Campaign management
- Shoppable content
Which should you pick?
Choose Influential if
- You need content tracking.
- You work on Web, Api.
- You also want audience analysis.
Choose Captiv8 if
- You need shoppable content.
- You work on Web, Api.
- You also want performance tracking.
Questions people ask
- Is Influential or Captiv8 better?
- Neither clearly leads. Influential starts at On request and Captiv8 at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Influential or Captiv8?
- Influential starts at On request and Captiv8 at On request.
- Does Influential or Captiv8 run on more platforms?
- Both run on Web, Api, so platform support will not decide this one for you.
- What is Influential best used for?
- Influential is most often used for matching brands to creators using audience and performance data, running large brand influencer campaigns as a managed engagement. Of those, matching brands to creators using audience and performance data and running large brand influencer campaigns as a managed engagement are not what Captiv8 is typically brought in for.
- What can Influential do that Captiv8 cannot?
- Influential covers Content tracking, Audience analysis, Performance analytics, ROI measurement. Captiv8 covers Shoppable content, Performance tracking, ROI analytics, Content approval. Both handle Creator discovery, Campaign management, Instagram, TikTok.