Software · head to head
Influential vs Brandbassador
Brandbassador
Software
Employee and influencer advocacy platform
- From
- $599/month
- Rated
- -
The short version
- Each has a real cost: Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool; Brandbassador the Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.
- They diverge on capability: Influential covers Creator discovery, Brandbassador covers Content distribution.
Where they differ
Only the attributes on which Influential and Brandbassador actually diverge.
| Attribute | Influential | Brandbassador |
|---|---|---|
| Starting price | On request | $599/month |
| Platforms | Web, Api | Web, Mobile |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown), founded (2013).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Influential
- Creator discovery
- Content tracking
- Audience analysis
- Performance analytics
- ROI measurement
- Content library
- Advanced reporting
- TikTok
Only in Brandbassador
- Content distribution
- Employee advocacy
- Influencer management
- Performance tracking
- Incentive management
- Analytics dashboard
Both cover
- Campaign management
- Salesforce
- SOC2
- GDPR
- Data encryption
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Influential
- Matching brands to creators using audience and performance datanot Brandbassador
- Running large brand influencer campaigns as a managed engagementnot Brandbassador
Brandbassador
- Employee advocacynot Influential
- Brand advocacynot Influential
- Content amplificationnot Influential
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Influential
- Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
- No price, package or minimum is published; the site offers only a 30-minute call
Brandbassador
- The Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.
Pricing, plan by plan
Influential
On request- Enterprise$undefined/month
- Creator discovery
- Campaign management
- Content tracking
Brandbassador
$599/month- Starter$599/month
- Campaign creation
- Employee advocacy
- Content management
- Professional$1299/month
- Influencer network
- Incentive management
- Advanced analytics
Which should you pick?
Choose Influential if
- You need creator discovery.
- You work on Web, Api.
- You also want content tracking.
Choose Brandbassador if
- You need content distribution.
- You work on Web, Mobile.
- You also want employee advocacy.
Questions people ask
- Is Influential or Brandbassador better?
- Neither clearly leads. Influential starts at On request and Brandbassador at $599/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Influential or Brandbassador?
- Influential starts at On request and Brandbassador at $599/month.
- Does Influential or Brandbassador run on more platforms?
- Influential runs on Web, Api. Brandbassador runs on Web, Mobile.
- What is Influential best used for?
- Influential is most often used for matching brands to creators using audience and performance data, running large brand influencer campaigns as a managed engagement. Of those, matching brands to creators using audience and performance data and running large brand influencer campaigns as a managed engagement are not what Brandbassador is typically brought in for.
- What can Influential do that Brandbassador cannot?
- Influential covers Creator discovery, Content tracking, Audience analysis, Performance analytics. Brandbassador covers Content distribution, Employee advocacy, Influencer management, Performance tracking. Both handle Campaign management, Instagram, Twitter, Salesforce.