Softwr

Influencer Marketing · head to head

Dovetale vs The Influencer Marketing Factory

Dovetale logo

Dovetale

Influencer Marketing

Influencer marketing made simple for Shopify

From
Free
Rated
-
Full reviewWebsite
The Influencer Marketing Factory logo

The Influencer Marketing Factory

Influencer Marketing

Full-service influencer marketing agency and platform

From
$5000/project
Rated
-
Full reviewWebsite

The short version

  • Only Dovetale has a free tier, so it costs nothing to try first.
  • They diverge on capability: Dovetale covers Application management, The Influencer Marketing Factory covers Strategy consulting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Dovetale and The Influencer Marketing Factory actually diverge.

Attributes where Dovetale and The Influencer Marketing Factory differ
AttributeDovetaleThe Influencer Marketing Factory
Starting priceFree$5000/project
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWebWeb, In-person
Founded20062014

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dovetale

  • Application management
  • Gift tracking
  • Affiliate links
  • Commission tracking
  • Direct messaging
  • Shopify integration
  • Shopify
  • Shopify security

Only in The Influencer Marketing Factory

  • Strategy consulting
  • Campaign management
  • Content production
  • Agency support
  • Full-service execution
  • Twitter
  • Facebook
  • GDPR

Both cover

  • Creator discovery
  • Performance analytics
  • Instagram
  • TikTok
  • YouTube
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Dovetale

  • Creator partnershipsnot The Influencer Marketing Factory
  • Product giftingnot The Influencer Marketing Factory
  • Affiliate programsnot The Influencer Marketing Factory
  • Ambassador programsnot The Influencer Marketing Factory

The Influencer Marketing Factory

  • Full-service campaignsnot Dovetale
  • Content productionnot Dovetale
  • Strategy consultingnot Dovetale

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dovetale

  • Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)

The Influencer Marketing Factory

Nothing recorded yet. See the The Influencer Marketing Factory review.

Pricing, plan by plan

Dovetale

Free
  • FreeFree
    • Creator discovery
    • Application forms
    • Basic analytics
  • Premium$99/month
    • Advanced search
    • Affiliate management
    • Commission tracking

The Influencer Marketing Factory

$5000/project
  • Starter Campaign$5000/project
    • Strategy consultation
    • Creator selection
    • Campaign management
  • Full Service$15000/project
    • Strategy consulting
    • Content production
    • Creator network

Which should you pick?

Choose Dovetale if

  • You need application management.
  • You want to start without paying.
  • You also want gift tracking.
Dovetale review

Choose The Influencer Marketing Factory if

  • You need strategy consulting.
  • You work on Web, In-person.
  • You also want campaign management.
The Influencer Marketing Factory review

Questions people ask

Is Dovetale or The Influencer Marketing Factory better?
Neither clearly leads. Dovetale starts at Free and The Influencer Marketing Factory at $5000/project, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dovetale or The Influencer Marketing Factory?
Dovetale has a free tier; the other does not. Paid plans start at Free for Dovetale and $5000/project for The Influencer Marketing Factory.
Does Dovetale or The Influencer Marketing Factory run on more platforms?
Dovetale runs on Web. The Influencer Marketing Factory runs on Web, In-person.
Can I use Dovetale for free?
Yes. Dovetale has a free tier, so you can try it without paying. The Influencer Marketing Factory starts at $5000/project.
What is Dovetale best used for?
Dovetale is most often used for creator partnerships, product gifting, affiliate programs, ambassador programs. Of those, creator partnerships and product gifting are not what The Influencer Marketing Factory is typically brought in for.
What can Dovetale do that The Influencer Marketing Factory cannot?
Dovetale covers Application management, Gift tracking, Affiliate links, Commission tracking. The Influencer Marketing Factory covers Strategy consulting, Campaign management, Content production, Agency support. Both handle Creator discovery, Performance analytics, Instagram, TikTok.

Answered from the vendors’ own pages

Dovetale: What is Shopify Collabs and what does it cost?

Shopify Collabs is described as 'an influencer application for collaborating with brands' that offers 'affiliate app that can keep up.' No pricing tiers, costs, trial details, or feature-based limitations are detailed on the landing page.

Source
Dovetale: How do I access Shopify Collabs pricing information?

Visitors are directed to log in at collabs.shopify.com or contact Shopify directly for details about available options and costs.

Source
Dovetale: Who is Shopify Collabs designed for?

Shopify Collabs is an affiliate tool for influencers and content creators collaborating with brands. The landing page emphasizes helping content business owners earn more money through affiliate partnerships, though specific payment structures and commission rates are not published.

Source
Share

Related pages

More on Dovetale

More on The Influencer Marketing Factory

Keep looking

Other head to heads