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Maps · head to head

IndoorAtlas vs Motive

IndoorAtlas logo

IndoorAtlas

Maps

Indoor positioning and navigation solutions using the Earth's magnetic field, WiFi, and Bluetooth beacons

From
Free
Free plan
Yes
Full reviewWebsite
Motive logo

Motive

Fleet Management

ELD compliance, AI dashcams and spend management for North American commercial fleets

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only IndoorAtlas has a free tier, so it costs nothing to try first.
  • Each has a real cost: IndoorAtlas requires labor-intensive fingerprinting process, walking every corridor to build magnetic map for each venue; Motive contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.
  • They diverge on capability: IndoorAtlas covers Core Functionality, Motive covers ELD compliance.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which IndoorAtlas and Motive actually diverge.

Attributes where IndoorAtlas and Motive differ
AttributeIndoorAtlasMotive
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsiOS, Android, WebWeb, iOS, Android
CategoryMapsFleet Management
Founded2012Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in IndoorAtlas

  • Core Functionality
  • User Interface

Only in Motive

  • ELD compliance
  • AI dashcams
  • GPS tracking
  • Driver safety scoring
  • Vehicle diagnostics
  • Spend management

What people use each for

The jobs each tool is most often brought in to do.

IndoorAtlas

  • Routing customers to deals in large retail spacesnot Motive
  • Guiding visitors through shopping centers and airportsnot Motive
  • Optimizing workplace space with movement analyticsnot Motive
  • Tracking dwell times and visitor movement patternsnot Motive

Motive

  • A trucking fleet that must run FMCSA compliant electronic logs and wants cameras from the same vendornot IndoorAtlas
  • An operator facing an insurance renewal that requires evidence of a driver coaching programmenot IndoorAtlas
  • A construction fleet tracking both vehicles and unpowered assets such as trailers and generatorsnot IndoorAtlas
  • A fleet suspecting fuel card misuse and wanting transactions matched against vehicle locationnot IndoorAtlas

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

IndoorAtlas

  • Requires labor-intensive fingerprinting process, walking every corridor to build magnetic map for each venue
  • Magnetic signatures degrade over time, requiring periodic re-fingerprinting as the environment changes
  • Magnetic interference from external sources and devices disrupts positioning accuracy
  • Positioning inconsistent across different smartphone models due to magnetometer heterogeneity
  • High cost to deploy and maintain, with expensive implementation for wide-scale adaptation

Motive

  • Contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.
  • Driver facing cameras generate real workforce resistance, and fleets in tight labour markets have lost drivers over the rollout rather than the technology.
  • Installation and calibration across a distributed fleet takes weeks of vehicle downtime, which is rarely costed into the comparison at the point of purchase.
  • The rebrand from KeepTruckin means older documentation, integration guides and third-party references are inconsistent, which slows technical work on connections.
  • Coverage depends on cellular networks, so remote route segments produce gaps in tracking and delayed log uploads that drivers then have to reconcile.

Pricing, plan by plan

IndoorAtlas

Free
  • TrialFree
    • 1 venue
    • 10 end-users
    • 14 days data retention
  • Develop Lite$59/month
    • 1 venue
    • 20 end-users
    • 30 days data retention
  • Develop$400/month
    • unlimited venues
    • 50 end-users
    • 1 hour monthly support
  • Pro$349/month per venue
    • unlimited venues and end-users
    • supports up to 10,000 m² per venue
    • basic technical support

Motive

On request
  • Motive$undefined/year
    • Per-vehicle subscription over a multi-year term
    • Hardware supplied within the agreement rather than purchased outright
    • Dashcams, asset trackers and spend management priced as separate lines

Which should you pick?

Choose IndoorAtlas if

  • You need core functionality.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want user interface.
IndoorAtlas review

Choose Motive if

  • You need eld compliance.
  • You work on Web, iOS, Android.
  • You also want ai dashcams.
Motive review

Questions people ask

Is IndoorAtlas or Motive better?
Neither clearly leads. IndoorAtlas starts at Free and Motive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, IndoorAtlas or Motive?
IndoorAtlas has a free tier; the other does not. Paid plans start at Free for IndoorAtlas and On request for Motive.
Does IndoorAtlas or Motive run on more platforms?
IndoorAtlas runs on iOS, Android, Web. Motive runs on Web, iOS, Android.
Can I use IndoorAtlas for free?
Yes. IndoorAtlas has a free tier, so you can try it without paying. Motive starts at On request.
What is IndoorAtlas best used for?
IndoorAtlas is most often used for routing customers to deals in large retail spaces, guiding visitors through shopping centers and airports, optimizing workplace space with movement analytics, tracking dwell times and visitor movement patterns. Of those, routing customers to deals in large retail spaces and guiding visitors through shopping centers and airports are not what Motive is typically brought in for.
What can IndoorAtlas do that Motive cannot?
IndoorAtlas covers Core Functionality, User Interface. Motive covers ELD compliance, AI dashcams, GPS tracking, Driver safety scoring.

Answered from the vendors’ own pages

IndoorAtlas: How does IndoorAtlas determine positioning without beacons or hardware?

IndoorAtlas uses patented geomagnetic fusion technology that maps the Earth's magnetic field patterns inside buildings through a process called magnetic fingerprinting. The technology combines magnetometer data with other sensors like WiFi and Bluetooth for robust positioning.

Source
Motive: Is Motive the same company as KeepTruckin?

Yes. KeepTruckin renamed to Motive in 2022. The products and account relationships carried over.

IndoorAtlas: What is the initial setup process for IndoorAtlas?

Setup requires fingerprinting the venue by systematically walking through all corridors and spaces to build a magnetic map. The platform then identifies problematic areas through red (conflicting data), blue (insufficient coverage), and path orientation errors that require correction before the map is production-ready.

Source
Motive: Can hardware be bought outright?

It is normally supplied inside a multi-year subscription rather than sold, which is why the exit cost of a shrinking fleet is high.

IndoorAtlas: What are IndoorAtlas's pricing plans?

IndoorAtlas offers production subscriptions starting at 349 euros per month per venue, with a development plan at 400 euros per month. A free tier is available for developers to start building.

Source
Motive: Does it work outside the United States?

Canada and Mexico are supported, including Canadian electronic logging requirements. Coverage elsewhere is limited.

IndoorAtlas: How accurate is IndoorAtlas positioning?

IndoorAtlas claims industry-leading accuracy down to 50 centimeters using its 6-layer sensor fusion core across diverse environments, though accuracy varies based on building magnetic patterns and requires careful calibration.

Source
Motive: Are the driver facing cameras optional?

Yes, road facing only configurations are available, and fleets worried about driver retention often start there.

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