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Healthcare · head to head

Included Health vs Omada Health

Included Health logo

Included Health

Healthcare

Care navigation and virtual care in one contract for self funded employers and health plans

From
On request
Rated
-
Full reviewWebsite
Omada Health logo

Omada Health

Healthcare

Behavioral health management platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Included Health owning both the navigation recommendations and the virtual care delivery creates a structural incentive to steer members to the vendor own clinicians, and an employer should require disclosure and measurement of how often that happens.; Omada Health no direct-pay pricing disclosed; programs only available through employer or health plan coverage
  • They diverge on capability: Included Health covers Care navigation, Omada Health covers Chronic Disease Management.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Included Health and Omada Health actually diverge.

Attributes where Included Health and Omada Health differ
AttributeIncluded HealthOmada Health
PlatformsWeb, iOS, AndroidWeb, Mobile
FoundedUnknown2011

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Healthcare).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Included Health

  • Care navigation
  • Provider quality steerage
  • Expert medical opinion
  • Virtual primary care
  • Virtual behavioural health
  • Virtual urgent care
  • Benefits integration
  • Employer reporting

Only in Omada Health

  • Chronic Disease Management
  • Behavioral Health
  • Coaching
  • Mobile App
  • Analytics
  • Incentives
  • Health Plans
  • EHR Systems

What people use each for

The jobs each tool is most often brought in to do.

Included Health

  • A large self funded employer whose members cannot tell which specialist to see and who currently absorbs the cost of poor referral decisionsnot Omada Health
  • An employer that has bought several point solutions and needs one front door that routes members to the ones already paid fornot Omada Health
  • A self funded plan wanting expert second opinions before high cost elective surgery, where a changed recommendation pays for the programmenot Omada Health
  • An employer replacing separate navigation and telehealth vendors with one contract and one member experiencenot Omada Health

Omada Health

  • Employer-sponsored diabetes prevention and weight health programmesnot Included Health
  • Remote monitoring of hypertension and diabetes with connected devicesnot Included Health
  • GLP-1 support programmes alongside medicationnot Included Health
  • Musculoskeletal care delivered virtuallynot Included Health

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Included Health

  • Owning both the navigation recommendations and the virtual care delivery creates a structural incentive to steer members to the vendor own clinicians, and an employer should require disclosure and measurement of how often that happens.
  • Pricing is per employee per month across the whole eligible population, so a plan with low navigation engagement pays for everyone to serve the minority who call.
  • Savings claims rest on avoided costs and changed referral decisions, which are counterfactual by nature, so performance guarantees need very careful definition or they measure activity rather than money.
  • The company is a merger of three organisations with different origins, and members and benefits teams still encounter seams between navigation, virtual primary care and behavioural health that the single brand implies are absent.
  • It sells primarily to large self funded employers, so mid market employers and fully insured plans find both the pricing and the implementation effort disproportionate to their size.

Omada Health

  • No direct-pay pricing disclosed; programs only available through employer or health plan coverage
  • Eligibility varies by employer and health plan
  • Government payer programs (Medicare/Medicaid) have different device access rules
  • MSK program may require out-of-pocket costs depending on individual health plans

Pricing, plan by plan

Included Health

On request
  • Included Health$undefined/year
    • Per employee per month across the eligible population, quoted not published
    • Navigation and virtual care modules priced separately or bundled
    • Some components offered with performance guarantees tied to measured savings

Omada Health

On request

No published plan breakdown. See the Omada Health review.

Which should you pick?

Choose Included Health if

  • You need care navigation.
  • You work on Web, iOS, Android.
  • You also want provider quality steerage.
Included Health review

Choose Omada Health if

  • You need chronic disease management.
  • You work on Web, Mobile.
  • You also want behavioral health.
Omada Health review

Questions people ask

Is Included Health or Omada Health better?
Neither clearly leads. Included Health starts at On request and Omada Health at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Included Health or Omada Health?
Included Health starts at On request and Omada Health at On request.
Does Included Health or Omada Health run on more platforms?
Included Health runs on Web, iOS, Android. Omada Health runs on Web, Mobile.
What is Included Health best used for?
Included Health is most often used for a large self funded employer whose members cannot tell which specialist to see and who currently absorbs the cost of poor referral decisions, an employer that has bought several point solutions and needs one front door that routes members to the ones already paid for, a self funded plan wanting expert second opinions before high cost elective surgery, where a changed recommendation pays for the programme, an employer replacing separate navigation and telehealth vendors with one contract and one member experience. Of those, a large self funded employer whose members cannot tell which specialist to see and who currently absorbs the cost of poor referral decisions and an employer that has bought several point solutions and needs one front door that routes members to the ones already paid for are not what Omada Health is typically brought in for.
What can Included Health do that Omada Health cannot?
Included Health covers Care navigation, Provider quality steerage, Expert medical opinion, Virtual primary care. Omada Health covers Chronic Disease Management, Behavioral Health, Coaching, Mobile App.

Answered from the vendors’ own pages

Included Health: What exactly is Included Health?

The combination of Grand Rounds Health navigation, Doctor On Demand virtual care and the original Included Health concierge service, operating under one brand since late 2021.

Omada Health: How much does Omada Health cost?

Omada Health programs are offered at no cost to members when covered by an employer or health plan. Direct-pay pricing for uninsured individuals is not disclosed on the website.

Source
Included Health: Who pays for it?

The self funded employer or the health plan pays a per employee per month fee. Virtual care visits may also carry member cost sharing depending on plan design.

Omada Health: Is Omada Health free?

Omada's Prevention, Diabetes, and Hypertension programs are free when covered by your employer or health plan. The Joint and Muscle Health program is subject to deductibles, copays, and co-insurance as determined under your health plan.

Source
Included Health: Is there a minimum size?

No published minimum, but it sells primarily to large self funded employers and the pricing and implementation effort do not suit small organisations.

Omada Health: Do I need to pay for the Omada welcome kit with smart devices?

The welcome kit containing smart devices is offered at no cost to covered members. Continuous glucose monitors for diabetes program participants are also provided at no additional charge, though Medicare and Medicaid are excluded.

Source
Included Health: How does it recommend providers?

Through data driven quality analysis rather than a plain directory. Ask specifically how those recommendations are produced and how often they resolve to the company own virtual clinicians.

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