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Marketing · head to head

Improvado vs Splash That

Improvado logo

Improvado

Marketing

Data integration platform for marketing teams

From
Free
Rated
-
Full reviewWebsite
Splash That logo

Splash That

Events

Enterprise event marketing platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Improvado has a free tier, so it costs nothing to try first.
  • Each has a real cost: Improvado free tier limited to 50 MCP actions per week; Splash That acquired by Cvent in August 2024 and now sold within the Cvent suite
  • They diverge on capability: Improvado covers 500+ data source connectors, Splash That covers Event pages.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Improvado and Splash That actually diverge.

Attributes where Improvado and Splash That differ
AttributeImprovadoSplash That
Starting priceFreeOn request
Pricing modelfreemiumUnknown
Free tierYesNo
PlatformsWeb, Api, Data-warehouseWeb
CategoryMarketingEvents
Founded20152011

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Only in Splash That

  • Event pages
  • Registration
  • Check-in
  • Email marketing
  • Analytics
  • Marketo
  • Slack
  • Zoom

Both cover

  • Salesforce
  • HubSpot

What people use each for

The jobs each tool is most often brought in to do.

Improvado

  • Marketing data integrationnot Splash That
  • Multi-workspace data orchestrationnot Splash That
  • Incrementality testing and attributionnot Splash That
  • Multi-touch attribution modelingnot Splash That

Splash That

  • Event registration pages and marketing for live, virtual and hybrid eventsnot Improvado
  • Syncing event attendance into Salesforce and other CRMsnot Improvado
  • Running a large programme of events to a consistent brand templatenot Improvado
  • Reporting on event-sourced pipelinenot Improvado

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Improvado

  • Free tier limited to 50 MCP actions per week
  • Advanced and Enterprise tiers require custom pricing quotes
  • No publicly listed Advanced or Enterprise rates

Splash That

  • Acquired by Cvent in August 2024 and now sold within the Cvent suite

Pricing, plan by plan

Improvado

Free
  • Free LimitedFree
    • 50 MCP actions per week
    • 1 workspace
    • Live API requests to all sources
  • MCP Only$100/month
    • 2M rows per year
    • Daily data sync
    • 300 MCP actions per week
  • Advanced$null/custom
    • 600M rows per year
    • Up to 4x daily syncs
    • 200 actions per day
  • Enterprise$null/custom
    • 1B rows per year
    • 600 actions per day
    • Unlimited workspaces

Splash That

On request

No published plan breakdown. See the Splash That review.

Which should you pick?

Choose Improvado if

  • You need 500+ data source connectors.
  • You want to start without paying.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Choose Splash That if

  • You need event pages.
  • You also want registration.
Splash That review

Questions people ask

Is Improvado or Splash That better?
Neither clearly leads. Improvado starts at Free and Splash That at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Improvado or Splash That?
Improvado has a free tier; the other does not. Paid plans start at Free for Improvado and On request for Splash That.
Does Improvado or Splash That run on more platforms?
Improvado runs on Web, Api, Data-warehouse. Splash That runs on Web.
Can I use Improvado for free?
Yes. Improvado has a free tier, so you can try it without paying. Splash That starts at On request.
What is Improvado best used for?
Improvado is most often used for marketing data integration, multi-workspace data orchestration, incrementality testing and attribution, multi-touch attribution modeling. Of those, marketing data integration and multi-workspace data orchestration are not what Splash That is typically brought in for.
What can Improvado do that Splash That cannot?
Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Splash That covers Event pages, Registration, Check-in, Email marketing. Both handle Salesforce, HubSpot.

Answered from the vendors’ own pages

Improvado: What is Improvado's free tier?

Improvado Free Limited tier costs $0/month and includes 50 MCP actions per week, 1 workspace, live API requests to all sources, AI Agent, and MCP. No credit card required to start.

Source
Splash That: Does Splash integrate with CRM systems?

Yes, Splash integrates with Salesforce to sync attendee data and with Marketo for marketing automation. It also supports Slack for team notifications about event activity.

Source
Improvado: What are Improvado's paid plans?

Paid tiers include MCP Only ($100/month with 2M rows/year and 300 weekly actions), Advanced (custom pricing with 600M rows/year and 50 workspaces), and Enterprise (custom pricing with 1B rows/year, unlimited workspaces, and SSO).

Source
Splash That: Can Splash handle both virtual and in-person events?

Yes, Splash supports virtual, in-person, and hybrid event formats with the same platform. It includes virtual venue features with streaming and on-site check-in tools.

Source
Improvado: Does Improvado offer data sync frequency limits?

MCP Only tier offers daily data sync, Advanced tier allows up to 4x daily syncs, and Enterprise tier includes no stated sync frequency limits. Free tier enables live API requests without scheduled syncing.

Source
Splash That: What event analytics are available?

Splash provides dashboard reporting with pre-built and custom reports for ROI measurement and attendance insights, though users report the reporting features lack versatility for deep drilling into performance metrics.

Source
Improvado: What compliance and security features does Improvado include?

Improvado holds SOC 2 Type II, HIPAA, GDPR, and CCPA compliance. Enterprise tier specifically includes SSO with Azure and Okta support for identity management.

Source
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