Softwr

Marketing · head to head

Optimizely vs Splash That

Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite
Splash That logo

Splash That

Events

Enterprise event marketing platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Optimizely no pricing is published and no minimum is stated; Splash That acquired by Cvent in August 2024 and now sold within the Cvent suite
  • They diverge on capability: Optimizely covers A/B testing, Splash That covers Event pages.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Optimizely and Splash That actually diverge.

Attributes where Optimizely and Splash That differ
AttributeOptimizelySplash That
Starting price$10000/yearOn request
Pricing modelquoteUnknown
PlatformsWeb, MobileWeb
CategoryMarketingEvents
Founded20102011

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Google Analytics
  • Adobe Analytics
  • SOC2
  • ISO27001

Only in Splash That

  • Event pages
  • Registration
  • Check-in
  • Email marketing
  • Salesforce
  • Marketo
  • HubSpot
  • Slack

Both cover

  • Analytics
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Optimizely

  • A/B testing and experimentation across web and product experiencesnot Splash That
  • Feature flagging and personalisation for digital productsnot Splash That

Splash That

  • Event registration pages and marketing for live, virtual and hybrid eventsnot Optimizely
  • Syncing event attendance into Salesforce and other CRMsnot Optimizely
  • Running a large programme of events to a consistent brand templatenot Optimizely
  • Reporting on event-sourced pipelinenot Optimizely

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Splash That

  • Acquired by Cvent in August 2024 and now sold within the Cvent suite

Pricing, plan by plan

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Splash That

On request

No published plan breakdown. See the Splash That review.

Which should you pick?

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Choose Splash That if

  • You need event pages.
  • You also want registration.
Splash That review

Questions people ask

Is Optimizely or Splash That better?
Neither clearly leads. Optimizely starts at $10000/year and Splash That at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Optimizely or Splash That?
Optimizely starts at $10000/year and Splash That at On request.
Does Optimizely or Splash That run on more platforms?
Optimizely runs on Web, Mobile. Splash That runs on Web.
What is Optimizely best used for?
Optimizely is most often used for a/b testing and experimentation across web and product experiences, feature flagging and personalisation for digital products. Of those, a/b testing and experimentation across web and product experiences and feature flagging and personalisation for digital products are not what Splash That is typically brought in for.
What can Optimizely do that Splash That cannot?
Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Splash That covers Event pages, Registration, Check-in, Email marketing. Both handle Analytics, Web support.

Answered from the vendors’ own pages

Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
Splash That: Does Splash integrate with CRM systems?

Yes, Splash integrates with Salesforce to sync attendee data and with Marketo for marketing automation. It also supports Slack for team notifications about event activity.

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
Splash That: Can Splash handle both virtual and in-person events?

Yes, Splash supports virtual, in-person, and hybrid event formats with the same platform. It includes virtual venue features with streaming and on-site check-in tools.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
Splash That: What event analytics are available?

Splash provides dashboard reporting with pre-built and custom reports for ROI measurement and attendance insights, though users report the reporting features lack versatility for deep drilling into performance metrics.

Source
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