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Marketing · head to head

Adverity vs Splash That

Adverity logo

Adverity

Marketing

Marketing intelligence platform for data-driven organizations

From
$999/month
Rated
-
Full reviewWebsite
Splash That logo

Splash That

Events

Enterprise event marketing platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly; Splash That acquired by Cvent in August 2024 and now sold within the Cvent suite
  • They diverge on capability: Adverity covers Data aggregation, Splash That covers Event pages.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Adverity and Splash That actually diverge.

Attributes where Adverity and Splash That differ
AttributeAdveritySplash That
Starting price$999/monthOn request
Pricing modelsubscriptionUnknown
PlatformsWeb, Api, MobileWeb
CategoryMarketingEvents
Founded20142011

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adverity

  • Data aggregation
  • Custom dashboards
  • Advanced analytics
  • Predictive insights
  • Automated alerts
  • Report scheduling
  • Data quality rules
  • Attribution modeling

Only in Splash That

  • Event pages
  • Registration
  • Check-in
  • Email marketing
  • Analytics
  • Marketo
  • HubSpot
  • Slack

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Adverity

  • Consolidating marketing data from many advertising platformsnot Splash That
  • Transforming and harmonising campaign data across sourcesnot Splash That
  • Monitoring data quality before it reaches reportingnot Splash That
  • Feeding a BI tool or warehouse with marketing datanot Splash That

Splash That

  • Event registration pages and marketing for live, virtual and hybrid eventsnot Adverity
  • Syncing event attendance into Salesforce and other CRMsnot Adverity
  • Running a large programme of events to a consistent brand templatenot Adverity
  • Reporting on event-sourced pipelinenot Adverity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adverity

  • No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it

Splash That

  • Acquired by Cvent in August 2024 and now sold within the Cvent suite

Pricing, plan by plan

Adverity

$999/month
  • Starter$999/month
    • Up to 10 data sources
    • Custom dashboards
    • Basic integrations
  • Professional$2499/month
    • Unlimited data sources
    • Advanced analytics
    • Premium integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated team
    • Advanced security

Splash That

On request

No published plan breakdown. See the Splash That review.

Which should you pick?

Choose Adverity if

  • You need data aggregation.
  • You work on Web, Api, Mobile.
  • You also want custom dashboards.
Adverity review

Choose Splash That if

  • You need event pages.
  • You also want registration.
Splash That review

Questions people ask

Is Adverity or Splash That better?
Neither clearly leads. Adverity starts at $999/month and Splash That at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adverity or Splash That?
Adverity starts at $999/month and Splash That at On request.
Does Adverity or Splash That run on more platforms?
Adverity runs on Web, Api, Mobile. Splash That runs on Web.
What is Adverity best used for?
Adverity is most often used for consolidating marketing data from many advertising platforms, transforming and harmonising campaign data across sources, monitoring data quality before it reaches reporting, feeding a bi tool or warehouse with marketing data. Of those, consolidating marketing data from many advertising platforms and transforming and harmonising campaign data across sources are not what Splash That is typically brought in for.
What can Adverity do that Splash That cannot?
Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. Splash That covers Event pages, Registration, Check-in, Email marketing. Both handle Salesforce.

Answered from the vendors’ own pages

Adverity: Does Adverity offer transparent published pricing?

No. Adverity does not publish fixed pricing plans. Instead, each customer receives a custom quote tailored to their specific needs and requirements, as stated on their pricing page.

Source
Splash That: Does Splash integrate with CRM systems?

Yes, Splash integrates with Salesforce to sync attendee data and with Marketo for marketing automation. It also supports Slack for team notifications about event activity.

Source
Adverity: How is Adverity pricing determined?

Adverity pricing is based on individual customer requirements. Interested buyers must complete a form and contact the sales team to receive a customized quote, making it quote-only with no published rate card.

Source
Splash That: Can Splash handle both virtual and in-person events?

Yes, Splash supports virtual, in-person, and hybrid event formats with the same platform. It includes virtual venue features with streaming and on-site check-in tools.

Source
Splash That: What event analytics are available?

Splash provides dashboard reporting with pre-built and custom reports for ROI measurement and attendance insights, though users report the reporting features lack versatility for deep drilling into performance metrics.

Source
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