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Marketing · head to head

Ruler Analytics vs Splash That

Ruler Analytics logo

Ruler Analytics

Marketing

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite
Splash That logo

Splash That

Events

Enterprise event marketing platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ruler Analytics no free plan or trial available, requiring custom quote for pricing; Splash That acquired by Cvent in August 2024 and now sold within the Cvent suite
  • They diverge on capability: Ruler Analytics covers Multi-touch attribution, Splash That covers Event pages.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Ruler Analytics and Splash That actually diverge.

Attributes where Ruler Analytics and Splash That differ
AttributeRuler AnalyticsSplash That
Starting price£299/monthOn request
CategoryMarketingEvents
Founded20122011

Identical on both: pricing model (Unknown), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Only in Splash That

  • Event pages
  • Registration
  • Check-in
  • Email marketing
  • Analytics
  • Marketo
  • Slack
  • Zoom

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Ruler Analytics

  • Marketing attributionnot Splash That
  • ROI measurementnot Splash That
  • Lead trackingnot Splash That
  • Revenue attributionnot Splash That

Splash That

  • Event registration pages and marketing for live, virtual and hybrid eventsnot Ruler Analytics
  • Syncing event attendance into Salesforce and other CRMsnot Ruler Analytics
  • Running a large programme of events to a consistent brand templatenot Ruler Analytics
  • Reporting on event-sourced pipelinenot Ruler Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Splash That

  • Acquired by Cvent in August 2024 and now sold within the Cvent suite

Pricing, plan by plan

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Splash That

On request

No published plan breakdown. See the Splash That review.

Which should you pick?

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Choose Splash That if

  • You need event pages.
  • You also want registration.
Splash That review

Questions people ask

Is Ruler Analytics or Splash That better?
Neither clearly leads. Ruler Analytics starts at £299/month and Splash That at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ruler Analytics or Splash That?
Ruler Analytics starts at £299/month and Splash That at On request.
Does Ruler Analytics or Splash That run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Ruler Analytics best used for?
Ruler Analytics is most often used for marketing attribution, roi measurement, lead tracking, revenue attribution. Of those, marketing attribution and roi measurement are not what Splash That is typically brought in for.
What can Ruler Analytics do that Splash That cannot?
Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Splash That covers Event pages, Registration, Check-in, Email marketing. Both handle Salesforce, HubSpot, Web support.

Answered from the vendors’ own pages

Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Splash That: Does Splash integrate with CRM systems?

Yes, Splash integrates with Salesforce to sync attendee data and with Marketo for marketing automation. It also supports Slack for team notifications about event activity.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Splash That: Can Splash handle both virtual and in-person events?

Yes, Splash supports virtual, in-person, and hybrid event formats with the same platform. It includes virtual venue features with streaming and on-site check-in tools.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
Splash That: What event analytics are available?

Splash provides dashboard reporting with pre-built and custom reports for ROI measurement and attendance insights, though users report the reporting features lack versatility for deep drilling into performance metrics.

Source
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