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Marketing · head to head

Improvado vs Medallia

Improvado logo

Improvado

Marketing

Data integration platform for marketing teams

From
Free
Rated
-
Full reviewWebsite
Medallia logo

Medallia

Surveys

Enterprise experience management platform for customer, employee and contact centre feedback

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Improvado has a free tier, so it costs nothing to try first.
  • Each has a real cost: Improvado free tier limited to 50 MCP actions per week; Medallia there is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.
  • They diverge on capability: Improvado covers 500+ data source connectors, Medallia covers Multi-channel feedback capture.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Improvado and Medallia actually diverge.

Attributes where Improvado and Medallia differ
AttributeImprovadoMedallia
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWeb, Api, Data-warehouseWeb, iOS, Android
CategoryMarketingSurveys
Founded2015Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Only in Medallia

  • Multi-channel feedback capture
  • AI text and sentiment analysis
  • Role-based reporting
  • Contact centre analytics
  • Experience orchestration
  • Market research tools

What people use each for

The jobs each tool is most often brought in to do.

Improvado

  • Marketing data integrationnot Medallia
  • Multi-workspace data orchestrationnot Medallia
  • Incrementality testing and attributionnot Medallia
  • Multi-touch attribution modelingnot Medallia

Medallia

  • A retail or hospitality chain that wants customer feedback, digital behaviour and call transcripts unified in one platformnot Improvado
  • An enterprise with a dedicated CX team needing role-based dashboards from frontline staff to the executive teamnot Improvado
  • A contact centre wanting agent coaching and quality management driven by the same data as customer satisfaction scoresnot Improvado
  • A company running employee and customer experience programmes and wanting one vendor across bothnot Improvado

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Improvado

  • Free tier limited to 50 MCP actions per week
  • Advanced and Enterprise tiers require custom pricing quotes
  • No publicly listed Advanced or Enterprise rates

Medallia

  • There is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.
  • Implementation is a project, not a signup, and typically involves data integration and consulting work before the platform produces usable dashboards.
  • The breadth of modules means a buyer who only needs a simple survey tool is paying for enterprise infrastructure they will not use.
  • Switching away later means re-architecting how feedback is collected across the organisation, which creates real vendor lock-in once rolled out.
  • Smaller teams and mid-market companies are effectively priced out, since the platform and its go-to-market are built for large enterprise accounts.

Pricing, plan by plan

Improvado

Free
  • Free LimitedFree
    • 50 MCP actions per week
    • 1 workspace
    • Live API requests to all sources
  • MCP Only$100/month
    • 2M rows per year
    • Daily data sync
    • 300 MCP actions per week
  • Advanced$null/custom
    • 600M rows per year
    • Up to 4x daily syncs
    • 200 actions per day
  • Enterprise$null/custom
    • 1B rows per year
    • 600 actions per day
    • Unlimited workspaces

Medallia

On request
  • Medallia Experience Cloud$undefined/year
    • No published pricing, sold as a multi-year enterprise contract
    • Pricing depends on modules (CX, EX, contact centre, market research)
    • Implementation and integration typically charged separately

Which should you pick?

Choose Improvado if

  • You need 500+ data source connectors.
  • You want to start without paying.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Choose Medallia if

  • You need multi-channel feedback capture.
  • You work on Web, iOS, Android.
  • You also want ai text and sentiment analysis.
Medallia review

Questions people ask

Is Improvado or Medallia better?
Neither clearly leads. Improvado starts at Free and Medallia at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Improvado or Medallia?
Improvado has a free tier; the other does not. Paid plans start at Free for Improvado and On request for Medallia.
Does Improvado or Medallia run on more platforms?
Improvado runs on Web, Api, Data-warehouse. Medallia runs on Web, iOS, Android.
Can I use Improvado for free?
Yes. Improvado has a free tier, so you can try it without paying. Medallia starts at On request.
What is Improvado best used for?
Improvado is most often used for marketing data integration, multi-workspace data orchestration, incrementality testing and attribution, multi-touch attribution modeling. Of those, marketing data integration and multi-workspace data orchestration are not what Medallia is typically brought in for.
What can Improvado do that Medallia cannot?
Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Medallia covers Multi-channel feedback capture, AI text and sentiment analysis, Role-based reporting, Contact centre analytics.

Answered from the vendors’ own pages

Improvado: What is Improvado's free tier?

Improvado Free Limited tier costs $0/month and includes 50 MCP actions per week, 1 workspace, live API requests to all sources, AI Agent, and MCP. No credit card required to start.

Source
Medallia: Is there a self-serve or free version?

No. Medallia sells only through direct sales with quoted enterprise contracts; there is no published price list.

Improvado: What are Improvado's paid plans?

Paid tiers include MCP Only ($100/month with 2M rows/year and 300 weekly actions), Advanced (custom pricing with 600M rows/year and 50 workspaces), and Enterprise (custom pricing with 1B rows/year, unlimited workspaces, and SSO).

Source
Medallia: Can a mid-sized company buy Medallia?

Technically yes, but the sales motion, implementation cost and contract structure are built for large enterprise deployments, not smaller teams.

Improvado: Does Improvado offer data sync frequency limits?

MCP Only tier offers daily data sync, Advanced tier allows up to 4x daily syncs, and Enterprise tier includes no stated sync frequency limits. Free tier enables live API requests without scheduled syncing.

Source
Medallia: Does it replace a standalone survey tool?

It can collect surveys, but its value is in unifying multiple feedback channels; a company only needing surveys is better served by a cheaper dedicated tool.

Improvado: What compliance and security features does Improvado include?

Improvado holds SOC 2 Type II, HIPAA, GDPR, and CCPA compliance. Enterprise tier specifically includes SSO with Azure and Okta support for identity management.

Source
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