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Software · head to head

IDENTIFIX vs Cox Automotive

IDENTIFIX logo

IDENTIFIX

Software

Fix it the first time

From
$99/month
Rated
-
Full reviewWebsite
C

Cox Automotive

Software

Comprehensive automotive technology platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: IDENTIFIX covers Direct-Hit database, Cox Automotive covers Dealer management.

Where they differ

Only the attributes on which IDENTIFIX and Cox Automotive actually diverge.

Attributes where IDENTIFIX and Cox Automotive differ
AttributeIDENTIFIXCox Automotive
Starting price$99/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Desktop, MobileWeb, Mobile, Desktop
Founded19872014

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in IDENTIFIX

  • Direct-Hit database
  • Confirmed fixes
  • OEM repair info
  • Wiring diagrams
  • TSB access
  • Component locators
  • Hotline support
  • Training videos

Only in Cox Automotive

  • Dealer management
  • Digital retail
  • Inventory showcase
  • Lead generation
  • Customer portal
  • Marketplace integration
  • Financial services
  • Reporting and analytics

What people use each for

The jobs each tool is most often brought in to do.

IDENTIFIX

  • Automotive repair shops looking up verified repair fixes and diagnostic data for specific vehiclesnot Cox Automotive

Cox Automotive

  • Dealership Managementnot IDENTIFIX
  • Service Schedulingnot IDENTIFIX
  • Inventory Managementnot IDENTIFIX
  • Sales Operationsnot IDENTIFIX
  • Customer Relationshipnot IDENTIFIX

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

IDENTIFIX

  • Promotional monthly pricing reverts after 2 months: Pro Academy rises from $278/mo to $298/mo and Pro rises from $268/mo to $288/mo
  • DIY plan at $29.99/mo limits database access to a single vehicle only, versus full vehicle database on Academy and Pro plans
  • Technician training and certification prep are excluded from the Pro plan and included only on the pricier Academy plan

Cox Automotive

Nothing recorded yet. See the Cox Automotive review.

Pricing, plan by plan

IDENTIFIX

$99/month
  • Direct-Hit$99/month
    • Confirmed fixes
    • OEM information
    • Wiring diagrams
  • Direct-Hit Pro$159/month
    • Everything in Direct-Hit
    • Hotline calls
    • Expert assistance
  • Shop Plus$249/month
    • Everything in Pro
    • Multiple users
    • Shop management

Cox Automotive

On request
  • Dealer.com Essentials$undefined/month
    • Website hosting
    • Inventory management
    • Lead management
  • Dealer.com Professional$undefined/month
    • Everything in Essentials
    • Advanced CRM
    • Marketing automation
  • Dealer.com Enterprise$undefined/month
    • Everything in Professional
    • Custom integrations
    • API access

Which should you pick?

Choose IDENTIFIX if

  • You need direct-hit database.
  • You work on Web, Desktop, Mobile.
  • You also want confirmed fixes.
IDENTIFIX review

Choose Cox Automotive if

  • You need dealer management.
  • You work on Web, Mobile, Desktop.
  • You also want digital retail.
Cox Automotive review

Questions people ask

Is IDENTIFIX or Cox Automotive better?
Neither clearly leads. IDENTIFIX starts at $99/month and Cox Automotive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, IDENTIFIX or Cox Automotive?
IDENTIFIX starts at $99/month and Cox Automotive at On request.
Does IDENTIFIX or Cox Automotive run on more platforms?
IDENTIFIX runs on Web, Desktop, Mobile. Cox Automotive runs on Web, Mobile, Desktop.
What is IDENTIFIX best used for?
IDENTIFIX is most often used for automotive repair shops looking up verified repair fixes and diagnostic data for specific vehicles. Of those, automotive repair shops looking up verified repair fixes and diagnostic data for specific vehicles is not what Cox Automotive is typically brought in for.
What can IDENTIFIX do that Cox Automotive cannot?
IDENTIFIX covers Direct-Hit database, Confirmed fixes, OEM repair info, Wiring diagrams. Cox Automotive covers Dealer management, Digital retail, Inventory showcase, Lead generation.
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