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Software · head to head

Cars.com vs IDENTIFIX

Cars.com logo

Cars.com

Software

Your trusted automotive marketplace

From
$299/month
Rated
-
Full reviewWebsite
IDENTIFIX logo

IDENTIFIX

Software

Fix it the first time

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cars.com cars.com charges shoppers nothing; it is a free listings site monetised via dealer advertising, per the 31 Dec 2020 archive capture; IDENTIFIX promotional monthly pricing reverts after 2 months: Pro Academy rises from $278/mo to $298/mo and Pro rises from $268/mo to $288/mo
  • They diverge on capability: Cars.com covers Vehicle listing, IDENTIFIX covers Direct-Hit database.

Where they differ

Only the attributes on which Cars.com and IDENTIFIX actually diverge.

Attributes where Cars.com and IDENTIFIX differ
AttributeCars.comIDENTIFIX
Starting price$299/month$99/month
PlatformsWeb, Mobile, AppWeb, Desktop, Mobile
Founded19981987

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cars.com

  • Vehicle listing
  • Marketplace access
  • Lead generation
  • Dealer profile
  • Performance tracking
  • Mobile responsive
  • Photo and video gallery
  • Consumer research tools

Only in IDENTIFIX

  • Direct-Hit database
  • Confirmed fixes
  • OEM repair info
  • Wiring diagrams
  • TSB access
  • Component locators
  • Hotline support
  • Training videos

What people use each for

The jobs each tool is most often brought in to do.

Cars.com

  • Dealership Managementnot IDENTIFIX
  • Service Schedulingnot IDENTIFIX
  • Inventory Managementnot IDENTIFIX
  • Sales Operationsnot IDENTIFIX
  • Customer Relationshipnot IDENTIFIX

IDENTIFIX

  • Automotive repair shops looking up verified repair fixes and diagnostic data for specific vehiclesnot Cars.com

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cars.com

  • Cars.com charges shoppers nothing; it is a free listings site monetised via dealer advertising, per the 31 Dec 2020 archive capture

IDENTIFIX

  • Promotional monthly pricing reverts after 2 months: Pro Academy rises from $278/mo to $298/mo and Pro rises from $268/mo to $288/mo
  • DIY plan at $29.99/mo limits database access to a single vehicle only, versus full vehicle database on Academy and Pro plans
  • Technician training and certification prep are excluded from the Pro plan and included only on the pricier Academy plan

Pricing, plan by plan

Cars.com

$299/month
  • Basic$299/month
    • Vehicle listings
    • Marketplace visibility
    • Basic lead management
  • Standard$699/month
    • Everything in Basic
    • Advanced lead tools
    • CRM integration
  • Premium$1199/month
    • Everything in Standard
    • Priority placement
    • Marketing support

IDENTIFIX

$99/month
  • Direct-Hit$99/month
    • Confirmed fixes
    • OEM information
    • Wiring diagrams
  • Direct-Hit Pro$159/month
    • Everything in Direct-Hit
    • Hotline calls
    • Expert assistance
  • Shop Plus$249/month
    • Everything in Pro
    • Multiple users
    • Shop management

Which should you pick?

Choose Cars.com if

  • You need vehicle listing.
  • You work on Web, Mobile, App.
  • You also want marketplace access.
Cars.com review

Choose IDENTIFIX if

  • You need direct-hit database.
  • You work on Web, Desktop, Mobile.
  • You also want confirmed fixes.
IDENTIFIX review

Questions people ask

Is Cars.com or IDENTIFIX better?
Neither clearly leads. Cars.com starts at $299/month and IDENTIFIX at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cars.com or IDENTIFIX?
Cars.com starts at $299/month and IDENTIFIX at $99/month.
Does Cars.com or IDENTIFIX run on more platforms?
Cars.com runs on Web, Mobile, App. IDENTIFIX runs on Web, Desktop, Mobile.
What is Cars.com best used for?
Cars.com is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what IDENTIFIX is typically brought in for.
What can Cars.com do that IDENTIFIX cannot?
Cars.com covers Vehicle listing, Marketplace access, Lead generation, Dealer profile. IDENTIFIX covers Direct-Hit database, Confirmed fixes, OEM repair info, Wiring diagrams.
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