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HubSpot Live Chat vs Intercom

HubSpot Live Chat logo

HubSpot Live Chat

Live Chat

Live chat integrated with HubSpot CRM platform

From
Free
Rated
-
Full reviewWebsite
Intercom logo

Intercom

Technology

The only AI customer service solution you need

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HubSpot Live Chat no specific pricing published on the live chat product page; pricing requires navigation to separate Marketing Hub pricing page; Intercom pricing is high and unpredictable with confusing per-seat, per-feature, and usage-based structure that makes cost estimation difficult
  • They diverge on capability: HubSpot Live Chat covers Live chat messaging, Intercom covers AI-powered inbox.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot Live Chat and Intercom actually diverge.

Attributes where HubSpot Live Chat and Intercom differ
AttributeHubSpot Live ChatIntercom
Pricing modelfreemiumUnknown
PlatformsWeb, Mobile app, IOS, AndroidWeb, iOS, Android
CategoryLive ChatTechnology
Founded20062011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot Live Chat

  • Live chat messaging
  • CRM integration
  • Visitor identification
  • Chatbot builder
  • Gmail
  • Outlook
  • Web support
  • Mobile app support

Only in Intercom

  • AI-powered inbox
  • Live chat
  • Chatbots
  • Help center
  • Product tours
  • Customer data platform
  • Automation
  • Mobile SDKs

Both cover

  • Salesforce
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

HubSpot Live Chat

  • Customer engagement
  • Lead generation
  • Customer support
  • Sales automationnot Intercom

Intercom

  • Customer support
  • Lead generation
  • User onboardingnot HubSpot Live Chat
  • Product adoptionnot HubSpot Live Chat
  • Customer engagement

Both are used for customer engagement, lead generation, customer support, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot Live Chat

  • No specific pricing published on the live chat product page; pricing requires navigation to separate Marketing Hub pricing page
  • Live chat pricing bundled with broader Marketing Hub plans rather than offered as standalone product pricing
  • Free tier features not detailed on product page, requiring contact or additional navigation for feature clarity

Intercom

  • Pricing is high and unpredictable with confusing per-seat, per-feature, and usage-based structure that makes cost estimation difficult
  • API rate limited to 1,000 calls per minute, which may constrain integrations for high-volume data users
  • Does not support multiple language versions of knowledge base articles, requiring creation of duplicate articles for each language

Pricing, plan by plan

HubSpot Live Chat

Free
  • FreeFree
    • Live chat
    • CRM
    • Basic features
  • Starter$50/month
    • Marketing automation
    • Enhanced features
  • Professional$320/month
    • Advanced workflows
    • Custom reporting

Intercom

Free
  • Essential$29/month
    • Fin AI Agent
    • Messenger
    • Shared inbox
  • Advanced$85/month
    • Multiple team inboxes
    • Workflow automation
    • Round robin assignment
  • Expert$132/month
    • SSO
    • HIPAA support
    • SLAs

Which should you pick?

Choose HubSpot Live Chat if

  • You need live chat messaging.
  • You want to start without paying.
  • You work on Web, Mobile app, IOS, Android.
  • You also want crm integration.
HubSpot Live Chat review

Choose Intercom if

  • You need ai-powered inbox.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want live chat.
Intercom review

Questions people ask

Is HubSpot Live Chat or Intercom better?
Neither clearly leads. HubSpot Live Chat starts at Free and Intercom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot Live Chat or Intercom?
HubSpot Live Chat starts at Free and Intercom at Free.
Does HubSpot Live Chat or Intercom run on more platforms?
HubSpot Live Chat runs on Web, Mobile app, IOS, Android. Intercom runs on Web, iOS, Android.
Can I use HubSpot Live Chat for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot Live Chat best used for?
HubSpot Live Chat is most often used for customer engagement, lead generation, customer support, sales automation. Of those, sales automation is not what Intercom is typically brought in for.
What can HubSpot Live Chat do that Intercom cannot?
HubSpot Live Chat covers Live chat messaging, CRM integration, Visitor identification, Chatbot builder. Intercom covers AI-powered inbox, Live chat, Chatbots, Help center. Both handle Salesforce, Slack.

Answered from the vendors’ own pages

HubSpot Live Chat: What does HubSpot live chat cost?

HubSpot live chat is available free with core functionality and no credit card required. Premium features are available through Marketing Hub Starter, Professional, and Enterprise plans starting at $7/month annually, with details available on the main pricing page.

Source
Intercom: Is there a free tier and what are the limitations?

Intercom offers a 14-day free trial with no credit card required and access to all features and add-ons. After trial, Essential plan starts at $29/seat/month. Free Lite seats are available on paid plans: 20 with Advanced, 50 with Expert.

Source
HubSpot Live Chat: Is there a free version of HubSpot live chat?

Yes, HubSpot live chat and chatbot builder are available free with core functionality including CRM integration and mobile app access, requiring no credit card to start.

Source
Intercom: Does Intercom support single sign-on (SSO)?

Yes, Intercom supports SAML SSO with identity provider integration, but it is only available on the Expert plan ($132+/seat/month). SSO also works with Intercom's mobile apps on iOS and Android.

Source
HubSpot Live Chat: What premium features are included in paid HubSpot live chat plans?

Paid tiers include advanced automation and scaling features through Marketing Hub Starter, Professional, and Enterprise editions with varying levels of functionality and support.

Source
Intercom: Can I export my data from Intercom?

Yes. You can export conversations in CSV format via the Data Export feature in Reports, apply filters to refine exports, and use the REST API to programmatically access conversation and customer data.

Source
Intercom: What would a team of 10 cost on Intercom?

Minimum cost would be $290/month for 10 Essential seats at $29/seat/month. Advanced plan costs $850/month for 10 seats. Prices increase with additional add-ons like Fin AI ($0.99 per resolution), SMS, WhatsApp, or email campaigns.

Source
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