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Software · head to head

Hotjar vs Shopkeep

H

Hotjar

Software

Understand how users behave on your site

From
Free
Rated
-
Shopkeep logo

Shopkeep

Software

Cloud-based POS for small businesses

From
$49/month
Rated
-

The short version

  • Only Hotjar has a free tier, so it costs nothing to try first.
  • Each has a real cost: Hotjar website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings; Shopkeep unreliable inventory control across multiple locations
  • They diverge on capability: Hotjar covers Heatmaps, Shopkeep covers Point of sale.

Where they differ

Only the attributes on which Hotjar and Shopkeep actually diverge.

Attributes where Hotjar and Shopkeep differ
AttributeHotjarShopkeep
Starting priceFree$49/month
Free tierYesNo
PlatformsWebiPad, Web
Founded20142008

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hotjar

  • Heatmaps
  • Session recordings
  • Feedback widgets
  • Surveys
  • User interviews
  • Conversion funnels
  • Form analytics
  • Rage click detection

Only in Shopkeep

  • Point of sale
  • Payment processing
  • Inventory management
  • Customer profiles
  • Sales analytics
  • Employee management
  • Mobile POS
  • Reporting

What people use each for

The jobs each tool is most often brought in to do.

Hotjar

  • User behavior analysisnot Shopkeep
  • Conversion optimizationnot Shopkeep
  • UX researchnot Shopkeep
  • Customer feedbacknot Shopkeep
  • Usability testingnot Shopkeep

Shopkeep

No use cases recorded yet. See the Shopkeep review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hotjar

  • Website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • Session recording limits - free and lower-tier plans have monthly session recording caps that must be sampled above the limit
  • Inaccurate heatmaps on dynamic pages - heatmaps fail to display correctly on pages with modals, sticky navigation bars, and pop-up overlays
  • No mobile app - only web-based access available
  • Not real-time analytics - includes slight data processing delay

Shopkeep

  • Unreliable inventory control across multiple locations
  • Cloud-dependent with no offline transaction processing capability
  • Dropped Bluetooth connections cause lost sales and payment processing failures

Pricing, plan by plan

Hotjar

Free

No published plan breakdown. See the Hotjar review.

Shopkeep

$49/month

No published plan breakdown. See the Shopkeep review.

Which should you pick?

Choose Hotjar if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.

Choose Shopkeep if

  • You need point of sale.
  • You work on iPad, Web.
  • You also want payment processing.

Questions people ask

Is Hotjar or Shopkeep better?
Neither clearly leads. Hotjar starts at Free and Shopkeep at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hotjar or Shopkeep?
Hotjar has a free tier; the other does not. Paid plans start at Free for Hotjar and $49/month for Shopkeep.
Does Hotjar or Shopkeep run on more platforms?
Hotjar runs on Web. Shopkeep runs on iPad, Web.
Can I use Hotjar for free?
Yes. Hotjar has a free tier, so you can try it without paying. Shopkeep starts at $49/month.
What is Hotjar best used for?
Hotjar is most often used for user behavior analysis, conversion optimization, ux research, customer feedback. Of those, user behavior analysis and conversion optimization are not what Shopkeep is typically brought in for.
What can Hotjar do that Shopkeep cannot?
Hotjar covers Heatmaps, Session recordings, Feedback widgets, Surveys. Shopkeep covers Point of sale, Payment processing, Inventory management, Customer profiles.

Answered from the vendors’ own pages

Hotjar: Does Hotjar have a free tier?

Yes. Hotjar's free plan (now under Contentsquare) includes 200,000 monthly sessions, 10,000 session replays, and unlimited heatmaps, with no time limit on the free tier.

Source
Shopkeep: How much does Shopkeep cost?

Shopkeep by Lightspeed pricing varies by plan. Customers must request quotes for current pricing, which has shifted since the Lightspeed acquisition.

Source
Hotjar: Can I export my data from Hotjar?

Yes. Hotjar allows exporting heatmaps as JPG images, survey responses as CSV files, and session recording metadata. Advanced export options are available through the Hotjar API.

Source
Shopkeep: What hardware does Shopkeep require?

Shopkeep operates on iPad tablets, cloud-based systems, and traditional cash register setups, requiring third-party hardware integration.

Source
Hotjar: Does Hotjar provide real-time analytics?

No. Hotjar has a slight delay in data processing and does not offer true real-time analytics compared to some competitors.

Source
Hotjar: What integrations does Hotjar support?

Hotjar integrates with Google Analytics, Google Tag Manager, Slack, HubSpot, Jira, Linear, Microsoft Teams, Zapier, and hundreds of other tools through its API and partner integrations.

Source

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