Softwr

Software · head to head

Hightouch vs Zapier

Hightouch logo

Hightouch

Software

Sync data from your warehouse to business tools

From
Free
Rated
-
Full reviewWebsite
Zapier logo

Zapier

Software

Automate your work across 7,000+ app integrations

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hightouch the free tier allows only 2 active syncs, though destinations and user seats are unlimited; Zapier the free plan allows 100 tasks per month and only two-step Zaps, one trigger and one action
  • They diverge on capability: Hightouch covers Data syncing, Zapier covers App integrations.

Where they differ

Only the attributes on which Hightouch and Zapier actually diverge.

Attributes where Hightouch and Zapier differ
AttributeHightouchZapier
Founded20202011

Identical on both: starting price (Free), pricing model (usage-based), free tier (Yes), platforms (Web, Api), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hightouch

  • Data syncing
  • Reverse ETL
  • Transformation
  • Real-time activation
  • Monitoring
  • Scheduling
  • 200+ destinations
  • Data warehouses

Only in Zapier

  • App integrations
  • Workflow automation
  • Trigger-based actions
  • Multi-step Zaps
  • Data formatting
  • Conditional logic
  • Team collaboration
  • 7000+ apps

Both cover

  • Error handling
  • SOC2
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Hightouch

  • Syncing warehouse data out to operational tools as reverse ETLnot Zapier
  • Building audiences from warehouse data and activating them in marketing toolsnot Zapier

Zapier

  • Lead managementnot Hightouch
  • Data synchronizationnot Hightouch
  • Email automationnot Hightouch
  • Social media postingnot Hightouch
  • Customer onboardingnot Hightouch

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hightouch

  • The free tier allows only 2 active syncs, though destinations and user seats are unlimited
  • Neither paid product publishes a price, and both are described as usage based without stating the unit or the rate
  • Monthly active row thresholds and feature gates are not listed, so cost cannot be estimated before contacting sales

Zapier

  • The free plan allows 100 tasks per month and only two-step Zaps, one trigger and one action
  • Multi-step Zaps, filters, paths, webhooks and the formatter all require a paid plan
  • Premium app connectors are withheld from the free plan
  • Free Zaps poll for new data every 15 minutes against 2 minutes on Professional and 1 minute on Team
  • Paying monthly rather than annually costs 50 percent more, so the 2,000-task Professional plan is $73.50 a month instead of $49

Pricing, plan by plan

Hightouch

Free
  • StarterFree
    • Limited syncs
    • Community support
  • Growth$200/month
    • Multiple syncs
    • Email support
  • Enterprise$1000/month
    • Unlimited syncs
    • Dedicated support

Zapier

Free
  • FreeFree
    • 100 tasks/month
    • 5 Zaps
    • Two-step Zaps
  • Starter$19.99/month
    • 750 tasks/month
    • 20 Zaps
    • Multi-step Zaps
  • Professional$49/month
    • 2,000 tasks/month
    • Unlimited Zaps
    • Custom logic

Which should you pick?

Choose Hightouch if

  • You need data syncing.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want reverse etl.
Hightouch review

Choose Zapier if

  • You need app integrations.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want workflow automation.
Zapier review

Questions people ask

Is Hightouch or Zapier better?
Neither clearly leads. Hightouch starts at Free and Zapier at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hightouch or Zapier?
Hightouch starts at Free and Zapier at Free.
Does Hightouch or Zapier run on more platforms?
Both run on Web, Api, so platform support will not decide this one for you.
Can I use Hightouch for free?
Both have a free tier, so you can try either at no cost before committing.
What is Hightouch best used for?
Hightouch is most often used for syncing warehouse data out to operational tools as reverse etl, building audiences from warehouse data and activating them in marketing tools. Of those, syncing warehouse data out to operational tools as reverse etl and building audiences from warehouse data and activating them in marketing tools are not what Zapier is typically brought in for.
What can Hightouch do that Zapier cannot?
Hightouch covers Data syncing, Reverse ETL, Transformation, Real-time activation. Zapier covers App integrations, Workflow automation, Trigger-based actions, Multi-step Zaps. Both handle Error handling, SOC2, GDPR, Cloud deployment.
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Related pages

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