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Automation Integration · head to head

Fivetran vs Supermetrics

Fivetran logo

Fivetran

Automation Integration

The most trusted data movement platform

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only Fivetran has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fivetran billed on monthly active rows, so the bill tracks how much source data changes rather than how much is stored or queried; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Fivetran covers Automated data pipeline, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fivetran and Supermetrics actually diverge.

Attributes where Fivetran and Supermetrics differ
AttributeFivetranSupermetrics
Starting priceFree€49/month
Pricing modelusage-basedsubscription
Free tierYesNo
PlatformsWeb, CloudWeb, Google-sheets, Data-studio, Excel, Api
CategoryAutomation IntegrationMarketing
Founded20122010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fivetran

  • Automated data pipeline
  • Change Data Capture
  • Real-time sync
  • Monitoring
  • Data quality
  • Scheduling
  • Notifications
  • 500+ connectors

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Visualization
  • Google Analytics

Both cover

  • Data transformation

What people use each for

The jobs each tool is most often brought in to do.

Fivetran

  • Managed data pipelines from SaaS sources into a warehousenot Supermetrics
  • Keeping a warehouse in sync with production databases without writing connectorsnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Fivetran
  • Loading advertising data into BigQuery or Snowflake for reportingnot Fivetran
  • Automating recurring client marketing reports at an agencynot Fivetran

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fivetran

  • Billed on monthly active rows, so the bill tracks how much source data changes rather than how much is stored or queried
  • Each connection follows its own cost curve, so total spend is hard to predict before running a pipeline
  • The free plan allows 500,000 monthly active rows, 3,500 activation rows and 5,000 model runs
  • Transformations are metered separately, from $0.01 per model run above 5,000 down to $0.002 above 100,000
  • A schema change upstream that touches many rows raises the bill without any change on the customer's side

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Fivetran

Free
  • FreeFree
    • Limited connectors
    • Basic support
  • Standard$300/month
    • 500+ connectors
    • Priority support
  • Enterprise$1000/month
    • Custom connectors
    • Dedicated support

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Fivetran if

  • You need automated data pipeline.
  • You want to start without paying.
  • You work on Web, Cloud.
  • You also want change data capture.
Fivetran review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Fivetran or Supermetrics better?
Neither clearly leads. Fivetran starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fivetran or Supermetrics?
Fivetran has a free tier; the other does not. Paid plans start at Free for Fivetran and €49/month for Supermetrics.
Does Fivetran or Supermetrics run on more platforms?
Fivetran runs on Web, Cloud. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Fivetran for free?
Yes. Fivetran has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Fivetran best used for?
Fivetran is most often used for managed data pipelines from saas sources into a warehouse, keeping a warehouse in sync with production databases without writing connectors. Of those, managed data pipelines from saas sources into a warehouse and keeping a warehouse in sync with production databases without writing connectors are not what Supermetrics is typically brought in for.
What can Fivetran do that Supermetrics cannot?
Fivetran covers Automated data pipeline, Change Data Capture, Real-time sync, Monitoring. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Data transformation.

Answered from the vendors’ own pages

Fivetran: What does Fivetran's free plan include?

The free plan includes 500,000 monthly active rows for connections, 3,500 monthly active rows for activations, and 5,000 monthly model runs for transformations.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Fivetran: What is the trial period for Fivetran?

Fivetran offers a 14-day risk-free trial for new accounts. Each new connection also includes 14 days of free use, with trial extensions available by contacting support.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Fivetran: How much do I save by paying annually instead of monthly?

Annual contracts save up to 22.6% compared to monthly pricing, with tiered discounts starting at 5% and increasing based on annual list price.

Source
Fivetran: Can I cancel or modify my Fivetran subscription anytime?

Plans can be upgraded at any time. Connections can be added or removed at any time, and you can block tables or schemas to reduce usage. Downgrade or cancellation policies are not specified on the pricing page.

Source
Fivetran: What is the pricing for Fivetran transformations?

Transformations cost $0.01 per run for 5,001 to 30,000 monthly runs, with per-run costs declining as volume increases.

Source
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