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Hightouch

Sync data from your warehouse to business tools

As of 30 August 2026, Hightouch is free to use. Hightouch is a reverse ETL platform that enables teams to sync customer data from their data warehouse to business applications for real-time personalization an. Softwr lists it under Automation Integration. Hightouch is launched in 2020, available on Web, API.

Overview

What Hightouch does

Hightouch is a reverse ETL platform that enables teams to sync customer data from their data warehouse to business applications for real-time personalization and operations.

What people use it for

  • Composable Customer Data Platform
  • Reverse ETL and data activation

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Hightouch.

  • The free tier allows only 2 active syncs, though destinations and user seats are unlimited
  • Neither paid product publishes a price, and both are described as usage based without stating the unit or the rate
  • Monthly active row thresholds and feature gates are not listed, so cost cannot be estimated before contacting sales

Cross-shopped

What people choose instead of Hightouch

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Hightouch costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Starter

Free

  • Limited syncs
  • Community support

Growth

$200 /mo

  • Multiple syncs
  • Email support

Enterprise

$1,000 /mo

  • Unlimited syncs
  • Dedicated support

Capabilities

Features

  • Data syncing

  • Reverse ETL

  • Transformation

  • Real-time activation

  • Error handling

  • Monitoring

  • Scheduling

  • 200+ destinations

    Integration with 200+ destinations

  • Data warehouses

    Integration with Data warehouses

  • Marketing platforms

    Integration with Marketing platforms

  • SOC2

    SOC2 security feature

  • GDPR

    GDPR security feature

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

How much does Hightouch cost?

Hightouch uses usage-based pricing with the philosophy to 'only pay for what you use.' Specific dollar amounts are not published; prospects must request a demo for custom quotes.

Source
Does Hightouch offer a free tier?

Yes, Hightouch offers a free Basic Reverse ETL tier with up to 2 active syncs, unlimited destination count, and unlimited user seats.

Source
What pricing models does Hightouch offer?

Hightouch offers usage-based pricing for Agentic Marketing Platform and Composable CDP with no Monthly Tracked Users (MTU) limits and economies of scale as usage grows.

Source

Behind it

Who makes Hightouch

Company
Hightouch
Based in
San Francisco, CA
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Where to go from Hightouch

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Softwr does not host reviews and shows no star rating for Hightouch, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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