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Technology · head to head

Mixpanel vs Whatagraph

Mixpanel logo

Mixpanel

Technology

Product analytics that helps you convert, engage, and retain more users

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mixpanel pricing can scale significantly at high volumes with expensive per-user rates; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Mixpanel covers Event analytics, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Mixpanel and Whatagraph actually diverge.

Attributes where Mixpanel and Whatagraph differ
AttributeMixpanelWhatagraph
Pricing modelUnknownsubscription
PlatformsWeb, Mobile, APIsWeb, Mobile, Api
CategoryTechnologyMarketing
Founded20092016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mixpanel

  • Event analytics
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • A/B testing
  • Predictive analytics
  • Real-time data
  • Segment

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection
  • Google Ads

Both cover

  • Custom dashboards
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Mixpanel

  • User behavior analysisnot Whatagraph
  • Product optimizationnot Whatagraph
  • Conversion trackingnot Whatagraph
  • Retention improvementnot Whatagraph
  • Feature adoptionnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Mixpanel
  • Blending data from multiple ad platforms into one dashboardnot Mixpanel
  • White-labelled reporting under an agency's own brandingnot Mixpanel

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mixpanel

  • Pricing can scale significantly at high volumes with expensive per-user rates
  • Limited built-in data visualization options compared to some competitors
  • Requires implementation expertise to properly instrument event tracking

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Mixpanel

Free

No published plan breakdown. See the Mixpanel review.

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Mixpanel if

  • You need event analytics.
  • You want to start without paying.
  • You work on Web, Mobile, APIs.
  • You also want user segmentation.
Mixpanel review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Mixpanel or Whatagraph better?
Neither clearly leads. Mixpanel starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mixpanel or Whatagraph?
Mixpanel starts at Free and Whatagraph at Free.
Does Mixpanel or Whatagraph run on more platforms?
Mixpanel runs on Web, Mobile, APIs. Whatagraph runs on Web, Mobile, Api.
Can I use Mixpanel for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mixpanel best used for?
Mixpanel is most often used for user behavior analysis, product optimization, conversion tracking, retention improvement. Of those, user behavior analysis and product optimization are not what Whatagraph is typically brought in for.
What can Mixpanel do that Whatagraph cannot?
Mixpanel covers Event analytics, User segmentation, Funnel analysis, Retention analysis. Whatagraph covers Automated reporting, Multi-channel integration, Data visualization, PDF reports. Both handle Custom dashboards, Google Analytics.

Answered from the vendors’ own pages

Mixpanel: Is Mixpanel free?

Yes, Mixpanel offers a generous free plan with up to 20 million events per month, unlimited team members, core analytics reports, 10K session replays, and 12 months data retention. No credit card required.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Mixpanel: How does Mixpanel pricing work?

Mixpanel pricing is based on Monthly Tracked Users (MTUs). The free tier includes core analytics. Growth tier starts at $20/month for up to 10,000 MTUs. Enterprise pricing is custom based on volume, retention, and contract terms.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Mixpanel: What are Mixpanel's core analytics features?

Mixpanel provides Insights for user behavior analysis, Funnels for conversion tracking, Flows for user journey visualization, and Retention analysis. All available on the free tier.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Mixpanel: Does Mixpanel track page views or events?

Mixpanel tracks user actions and events rather than page views, providing a more granular understanding of user behavior. It offers a simple SDK compatible with major platforms including mobile.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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