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Automation Integration · head to head

Hevo Data vs Postscript

Hevo Data logo

Hevo Data

Automation Integration

The easiest way to move data reliably

From
Free
Rated
-
Full reviewWebsite
Postscript logo

Postscript

Marketing

SMS marketing built for Shopify merchants, with carrier fees billed on top of message rates

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Only Hevo Data has a free tier, so it costs nothing to try first.
  • Each has a real cost: Hevo Data billed on events ingested rather than on connectors or seats, so the bill tracks how chatty the sources are; Postscript carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • They diverge on capability: Hevo Data covers No-code pipeline builder, Postscript covers Shopify segmentation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Hevo Data and Postscript actually diverge.

Attributes where Hevo Data and Postscript differ
AttributeHevo DataPostscript
Starting priceFree$49/month
Pricing modelusage-basedPer month plus per message sent
Free tierYesNo
PlatformsWeb, CloudWeb, iOS
CategoryAutomation IntegrationMarketing
Founded2016Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hevo Data

  • No-code pipeline builder
  • Real-time sync
  • Data validation
  • Error handling
  • Monitoring
  • Data transformation
  • Scheduling
  • 150+ sources

Only in Postscript

  • Shopify segmentation
  • Automated flows
  • Subscriber acquisition
  • Two-way conversations
  • MMS campaigns
  • Revenue attribution
  • Headless SDK
  • Usage-based tiers

What people use each for

The jobs each tool is most often brought in to do.

Hevo Data

  • Data pipeline and ETL managementnot Postscript
  • Cloud data integrationnot Postscript

Postscript

  • A Shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inboxnot Hevo Data
  • A brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanismnot Hevo Data
  • A merchant segmenting by past purchase and variant to send replenishment reminders at the right intervalnot Hevo Data
  • A store on headless Shopify or a custom stack that still wants SMS built on order data through the SDKnot Hevo Data

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hevo Data

  • Billed on events ingested rather than on connectors or seats, so the bill tracks how chatty the sources are
  • The free plan allows 1M events a month and the Starter plan starts at $265 a month billed annually
  • Event volume is a priced tier inside each plan, at 5M, 20M or 50M on Starter
  • Usage above the plan quota is charged as on demand on top of the subscription, and the overage rate is not published anywhere on the pricing page
  • Paying monthly rather than annually raises Starter from $265 to $299

Postscript

  • Carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • The cheapest per-message rates require the $500 a month plan, so a small sender pays more than double the headline low rate per text.
  • The $0 Starter plan carries a $49 minimum monthly spend, so it is not a free tier and quiet months still generate a bill.
  • US SMS marketing carries real legal exposure under consent, quiet hours and carrier registration rules, and the compliance obligation sits with the merchant, not the platform.
  • It is SMS and MMS only, so email, push and on-site messaging live in a separate tool and audience suppression between the two has to be managed across systems.

Pricing, plan by plan

Hevo Data

Free
  • FreeFree
    • Up to 1M events/month
    • 1-hour scheduling
    • Up to 5 users
  • Starter$265/month
    • 5M-20M events/month options
    • Up to 10 users
    • 150+ connectors
  • Professional$750/month
    • 20M-100M events/month options
    • Unlimited users
    • Hevo APIs
  • Business Critical$null/month
    • Custom quote required
    • Streaming pipelines
    • Role-based access control

Postscript

$49/month
  • Starter$49/month
    • $0 base fee but a $49 minimum monthly spend
    • SMS at $0.015 and MMS at $0.045 per message
    • Campaigns, automations, acquisition tools and analytics
  • Growth$100/month
    • Lower per-message rates than Starter
    • Full campaign and automation feature set
    • No contract required
  • Professional$500/month
    • Rates falling towards $0.007 SMS and $0.024 MMS
    • Suited to high-volume senders
    • Upgrade or downgrade at any time
  • Enterprise$undefined/month
    • Custom pricing on a contract
    • Negotiated message rates and support terms

Which should you pick?

Choose Hevo Data if

  • You need no-code pipeline builder.
  • You want to start without paying.
  • You work on Web, Cloud.
  • You also want real-time sync.
Hevo Data review

Choose Postscript if

  • You need shopify segmentation.
  • You work on Web, iOS.
  • You also want automated flows.
Postscript review

Questions people ask

Is Hevo Data or Postscript better?
Neither clearly leads. Hevo Data starts at Free and Postscript at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hevo Data or Postscript?
Hevo Data has a free tier; the other does not. Paid plans start at Free for Hevo Data and $49/month for Postscript.
Does Hevo Data or Postscript run on more platforms?
Hevo Data runs on Web, Cloud. Postscript runs on Web, iOS.
Can I use Hevo Data for free?
Yes. Hevo Data has a free tier, so you can try it without paying. Postscript starts at $49/month.
What is Hevo Data best used for?
Hevo Data is most often used for data pipeline and etl management, cloud data integration. Of those, data pipeline and etl management and cloud data integration are not what Postscript is typically brought in for.
What can Hevo Data do that Postscript cannot?
Hevo Data covers No-code pipeline builder, Real-time sync, Data validation, Error handling. Postscript covers Shopify segmentation, Automated flows, Subscriber acquisition, Two-way conversations.

Answered from the vendors’ own pages

Hevo Data: How much does Hevo Data cost?

Hevo Data offers a free plan (up to 1M events/month) and paid plans starting at $265/month (Starter for 5M-20M events/month) up to $750/month (Professional for 20M-100M events/month).

Source
Postscript: Is Postscript only for Shopify?

It is built for Shopify and that is where its segmentation advantage lies, but headless and non-Shopify stores are supported through an SDK with more setup work.

Hevo Data: How are Hevo Data events counted?

Each record inserted, updated, or deleted in the destination counts as one event toward the monthly quota.

Source
Postscript: What is the real cost per text?

The plan rate plus carrier fees. On Starter that is about $0.015 plus roughly $0.00418 in US carrier fees per SMS, so budget close to two cents a message before discounts.

Hevo Data: Does Hevo Data offer annual discounts?

Yes, Hevo Data offers 12% discount for annual billing on all paid plans.

Source
Postscript: Is the Starter plan free?

No. The base fee is $0 but there is a $49 minimum monthly spend, so it functions as a $49 floor.

Postscript: Do I need a contract?

No. Contracts are offered but not required, and plans can be moved up or down at any time under usage-based billing.

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