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Influencer Marketing · head to head

Heepsy vs Ruler Analytics

Heepsy logo

Heepsy

Influencer Marketing

Find influencers in seconds

From
Free
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Marketing

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Only Heepsy has a free tier, so it costs nothing to try first.
  • Each has a real cost: Heepsy all paid plans billed annually only (up to 25% discount for yearly commitment); Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Heepsy covers Influencer discovery, Ruler Analytics covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Heepsy and Ruler Analytics actually diverge.

Attributes where Heepsy and Ruler Analytics differ
AttributeHeepsyRuler Analytics
Starting priceFree£299/month
Pricing modelfreemiumUnknown
Free tierYesNo
CategoryInfluencer MarketingMarketing
Founded20182012

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Heepsy

  • Influencer discovery
  • Audience demographics
  • Authenticity scoring
  • Engagement analysis
  • Contact information
  • List management
  • Data export
  • Multi-platform search

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Data encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Heepsy

  • Influencer discoverynot Ruler Analytics
  • Audience analysisnot Ruler Analytics
  • Fraud detectionnot Ruler Analytics
  • Competitor researchnot Ruler Analytics
  • Campaign planningnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Heepsy
  • ROI measurementnot Heepsy
  • Lead trackingnot Heepsy
  • Revenue attributionnot Heepsy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Heepsy

  • All paid plans billed annually only (up to 25% discount for yearly commitment)
  • No monthly billing option for paid tiers

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Heepsy

Free
  • FreeFree
    • 500 search results/month
    • 10 advanced profiles/month
    • 1 project
  • Starter$69/month
    • 5,000 search results/month
    • 100 advanced profiles/month
    • 300 outreach emails/month
  • Plus$149/month
    • 25,000 search results/month
    • 500 advanced profiles/month
    • 1,200 outreach emails/month
  • Advanced$229/month
    • 50,000 search results/month
    • 1,000 advanced profiles/month
    • 6,000 outreach emails/month

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Heepsy if

  • You need influencer discovery.
  • You want to start without paying.
  • You also want audience demographics.
Heepsy review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Heepsy or Ruler Analytics better?
Neither clearly leads. Heepsy starts at Free and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Heepsy or Ruler Analytics?
Heepsy has a free tier; the other does not. Paid plans start at Free for Heepsy and £299/month for Ruler Analytics.
Does Heepsy or Ruler Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Heepsy for free?
Yes. Heepsy has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What is Heepsy best used for?
Heepsy is most often used for influencer discovery, audience analysis, fraud detection, competitor research. Of those, influencer discovery and audience analysis are not what Ruler Analytics is typically brought in for.
What can Heepsy do that Ruler Analytics cannot?
Heepsy covers Influencer discovery, Audience demographics, Authenticity scoring, Engagement analysis. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Data encryption, Cloud deployment, Web support.

Answered from the vendors’ own pages

Heepsy: How much does Heepsy cost?

Heepsy offers a free plan with 500 searches/month. Paid plans start at $69/month (Starter, annual billing) up to $229/month (Advanced, annual billing).

Source
Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Heepsy: Does Heepsy offer a free trial?

Yes, Heepsy offers a 14-day free trial with nearly all paid features and no credit card required.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Heepsy: What discount does Heepsy offer for annual billing?

Heepsy offers up to 25% discount for annual billing, and nonprofits/NGOs receive an additional 20% discount.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
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