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Software · head to head

Eventbrite vs GoToWebinar

Eventbrite logo

Eventbrite

Software

Where event planners thrive

From
Free
Rated
-
Full reviewWebsite
GoToWebinar logo

GoToWebinar

Software

Robust webinar platform for engaging audiences

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Eventbrite has a free tier, so it costs nothing to try first.
  • Each has a real cost: Eventbrite service fees total 6.59% + $1.79 per ticket (3.7% service + 2.9% payment processing), among the highest in the industry; GoToWebinar listed on UK G-Cloud 14 at £375 to £2,875 per licence by supplier GoTo Technologies UK Limited
  • They diverge on capability: Eventbrite covers Event Discovery, GoToWebinar covers High-quality video.

Where they differ

Only the attributes on which Eventbrite and GoToWebinar actually diverge.

Attributes where Eventbrite and GoToWebinar differ
AttributeEventbriteGoToWebinar
Starting priceFreeOn request
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, iOS, AndroidWindows, Mac, IOS, Android, Web
Founded20062003

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Eventbrite

  • Event Discovery
  • Ticketing
  • Event Management
  • Marketing Tools
  • Virtual Events
  • Mailchimp
  • Zoom
  • Ios support

Only in GoToWebinar

  • High-quality video
  • Interactive polls
  • Attendee management
  • Automatic recording
  • HubSpot
  • Marketo
  • Constant Contact
  • Windows support

Both cover

  • Analytics
  • Salesforce
  • Android support
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Eventbrite

  • Selling tickets for concerts, festivals and nightlife eventsnot GoToWebinar
  • Running conferences and corporate events with registrationnot GoToWebinar
  • Nonprofit fundraising eventsnot GoToWebinar
  • Reserved seating and timed entry admissionnot GoToWebinar
  • Promoting events through the Eventbrite marketplace and paid adsnot GoToWebinar

GoToWebinar

  • Professional Worknot Eventbrite
  • Content Creationnot Eventbrite

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Eventbrite

  • Service fees total 6.59% + $1.79 per ticket (3.7% service + 2.9% payment processing), among the highest in the industry
  • Holds 20% of net sales in reserve until event completion and delays payout 3 days after event, creating cash flow problems for organizers
  • Limited event page customization with no white-label option and events must be registered on eventbrite.com domain

GoToWebinar

  • Listed on UK G-Cloud 14 at £375 to £2,875 per licence by supplier GoTo Technologies UK Limited

Pricing, plan by plan

Eventbrite

Free
  • FreeFree
    • Unlimited free events
    • No platform fees for free events
  • Pro$15/month
    • Email marketing
    • Custom branding
    • Advanced analytics

GoToWebinar

On request
  • Professional$99/month
    • Unlimited webinars
    • Up to 500 attendees
  • Plus$199/month
    • All Professional features
    • Up to 3000 attendees
  • Premier$349/month
    • Custom branding
    • Up to 10000 attendees

Which should you pick?

Choose Eventbrite if

  • You need event discovery.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want ticketing.
Eventbrite review

Choose GoToWebinar if

  • You need high-quality video.
  • You work on Windows, Mac, IOS, Android, Web.
  • You also want interactive polls.
GoToWebinar review

Questions people ask

Is Eventbrite or GoToWebinar better?
Neither clearly leads. Eventbrite starts at Free and GoToWebinar at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Eventbrite or GoToWebinar?
Eventbrite has a free tier; the other does not. Paid plans start at Free for Eventbrite and On request for GoToWebinar.
Does Eventbrite or GoToWebinar run on more platforms?
Eventbrite runs on Web, iOS, Android. GoToWebinar runs on Windows, Mac, IOS, Android, Web.
Can I use Eventbrite for free?
Yes. Eventbrite has a free tier, so you can try it without paying. GoToWebinar starts at On request.
What is Eventbrite best used for?
Eventbrite is most often used for selling tickets for concerts, festivals and nightlife events, running conferences and corporate events with registration, nonprofit fundraising events, reserved seating and timed entry admission. Of those, selling tickets for concerts, festivals and nightlife events and running conferences and corporate events with registration are not what GoToWebinar is typically brought in for.
What can Eventbrite do that GoToWebinar cannot?
Eventbrite covers Event Discovery, Ticketing, Event Management, Marketing Tools. GoToWebinar covers High-quality video, Interactive polls, Attendee management, Automatic recording. Both handle Analytics, Salesforce, Android support, Web support.

Answered from the vendors’ own pages

Eventbrite: Is Eventbrite free for hosting free events?

Yes, Eventbrite is completely free for events with free tickets. You can publish unlimited free events with no platform fees, service fees, or payment processing fees. Features like custom branding and advanced analytics are only available on paid plans.

Source
Eventbrite: What are the fees for paid-ticket events in the US?

Eventbrite charges 3.7% plus $1.79 per ticket sold, plus 2.9% payment processing fee per order. Organizers can pass these fees to attendees or absorb them.

Source
Eventbrite: When do I receive payments from ticket sales?

Payouts are sent 3 days after your event ends (or on a custom schedule if you set one), and funds appear in your bank account within 5 business days in the US or 7 days internationally. Eventbrite also holds 20% in reserve until after the event to cover refunds and chargebacks.

Source
Eventbrite: Can I customize branding on my event page?

Customization is limited to basic colors and images. You cannot white-label the event page or remove Eventbrite branding, and all registration flows pass through Eventbrite's domain, not your own.

Source
Eventbrite: Does Eventbrite offer an API for integrations?

Yes, Eventbrite provides an OAuth API for developers to build custom integrations. Full documentation is available on their platform portal with support for app authentication and API keys.

Source
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