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Business Intelligence · head to head

DashThis vs Google Data Studio

DashThis logo

DashThis

Business Intelligence

Fixed-price marketing dashboards for agencies billed by dashboard, not by seat

From
$44/month
Rated
-
Full reviewWebsite
Google Data Studio logo

Google Data Studio

Business Intelligence

Free data visualization by Google

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Data Studio has a free tier, so it costs nothing to try first.
  • Each has a real cost: DashThis dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step.; Google Data Studio limited to free offering with no paid tiers or premium features
  • They diverge on capability: DashThis covers Unlimited users, Google Data Studio covers Free Platform.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which DashThis and Google Data Studio actually diverge.

Attributes where DashThis and Google Data Studio differ
AttributeDashThisGoogle Data Studio
Starting price$44/monthFree
Pricing modelPer month by dashboard countfree
Free tierNoYes
FoundedUnknown1998

Identical on both: platforms (Web), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DashThis

  • Unlimited users
  • Preset templates
  • Multi-source widgets
  • Calculated widgets
  • White labelling
  • Scheduled delivery
  • Data source library
  • Comment annotations

Only in Google Data Studio

  • Free Platform
  • Real-time Collaboration
  • Custom Visualizations
  • Data Blending
  • Sharing
  • Google Analytics
  • BigQuery
  • Google Sheets

What people use each for

The jobs each tool is most often brought in to do.

DashThis

  • A twenty-person agency that wants every account manager and every client to have a login without per-seat billingnot Google Data Studio
  • A PPC team producing the same monthly report for forty accounts and wanting it emailed automaticallynot Google Data Studio
  • An in-house marketing lead who needs one cross-channel view for the board without involving a data teamnot Google Data Studio
  • An SEO consultancy white labelling client reports under its own domain and sending addressnot Google Data Studio

Google Data Studio

  • Self-service analyticsnot DashThis
  • Data explorationnot DashThis
  • Ad-hoc reportingnot DashThis
  • Collaborative analysisnot DashThis
  • Embedded analyticsnot DashThis

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DashThis

  • Dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step.
  • There is no data warehouse, SQL layer or real data modelling, so anything requiring joins beyond simple multi-source widgets has to be done in another tool first.
  • Historical data depends on what each connected API will return, so switching to DashThis does not retroactively give you years of comparable history.
  • There is no free tier at all, and the fourteen day trial is short for an agency wanting to rebuild forty client reports before committing.
  • Visualisation options are limited to a fixed widget set, so clients who want a specific chart type or layout often cannot get it.

Google Data Studio

  • Limited to free offering with no paid tiers or premium features
  • Advanced integrations may require Google Workspace subscriptions

Pricing, plan by plan

DashThis

$44/month
  • Individual$44/month
    • 3 dashboards
    • 15 data sources
    • Unlimited users
  • Professional$139/month
    • 10 dashboards
    • 40 data sources
    • Unlimited users
  • Business$279/month
    • 25 dashboards
    • 100 data sources
    • Unlimited users
  • Standard$429/month
    • 50 dashboards
    • 200 data sources
    • Unlimited users

Google Data Studio

Free
  • FreeFree
    • Unlimited Reports
    • Data Connectors
    • Collaboration

Which should you pick?

Choose DashThis if

  • You need unlimited users.
  • You also want preset templates.
DashThis review

Choose Google Data Studio if

  • You need free platform.
  • You want to start without paying.
  • You also want real-time collaboration.
Google Data Studio review

Questions people ask

Is DashThis or Google Data Studio better?
Neither clearly leads. DashThis starts at $44/month and Google Data Studio at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DashThis or Google Data Studio?
Google Data Studio has a free tier; the other does not. Paid plans start at $44/month for DashThis and Free for Google Data Studio.
Does DashThis or Google Data Studio run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Data Studio for free?
Yes. Google Data Studio has a free tier, so you can try it without paying. DashThis starts at $44/month.
What is DashThis best used for?
DashThis is most often used for a twenty-person agency that wants every account manager and every client to have a login without per-seat billing, a ppc team producing the same monthly report for forty accounts and wanting it emailed automatically, an in-house marketing lead who needs one cross-channel view for the board without involving a data team, an seo consultancy white labelling client reports under its own domain and sending address. Of those, a twenty-person agency that wants every account manager and every client to have a login without per-seat billing and a ppc team producing the same monthly report for forty accounts and wanting it emailed automatically are not what Google Data Studio is typically brought in for.
What can DashThis do that Google Data Studio cannot?
DashThis covers Unlimited users, Preset templates, Multi-source widgets, Calculated widgets. Google Data Studio covers Free Platform, Real-time Collaboration, Custom Visualizations, Data Blending.

Answered from the vendors’ own pages

DashThis: Does DashThis charge per user?

No. Every plan includes unlimited users and client viewers; you pay for dashboards and data sources.

Google Data Studio: Is Google Data Studio free?

Yes, Google Data Studio is completely free to use. The platform states it is easy and free to build interactive dashboards and reports.

Source
DashThis: Is there a free plan?

No. Pricing starts at 44 US dollars a month for three dashboards, after a short trial.

Google Data Studio: Are there paid versions of Google Data Studio?

No, Google Data Studio does not offer paid tiers or premium plans. It remains free for all users.

Source
DashThis: Can I blend data from several ad accounts?

Yes, through multi-source widgets and calculated widgets, but there is no general purpose join or SQL layer.

DashThis: Does it white label fully?

Yes, including logo, colours, sending email address and a custom domain on the higher plans.

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