Business Intelligence · pricing
Google Data Studio pricing
Google Data Studio publishes a single tier. Below is what it costs, what it covers, and how that compares with the business intelligence tools listed alongside it.
As of 30 August 2026, Google Data Studio pricing is free. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free
- Model
- Free
- Tiers
- 1
- Free tier
- Yes
Google Data Studio plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Free | Free | 3 | Entry tier |
Where Google Data Studio stops being free
Free, Free
- Unlimited Reports
- Data Connectors
- Collaboration
No paid tier on record
Google Data Studio lists a free tier and no priced tier above it in the record we hold.
What the product covers
The full Google Data Studio feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Free Platform
- Real-time Collaboration
- Custom Visualizations
- Data Blending
- Sharing
Integrations
- Google Analytics
- BigQuery
- Google Sheets
- YouTube
- Google Ads
- MySQL
Platform
- Web support
People bring Google Data Studio in for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis, embedded analytics. If that is not the job you are buying for, the alternatives to Google Data Studio are worth a look before you commit to a tier.
How that compares in Business Intelligence
Too few business intelligence tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Google Data Studio (this page) | Free | free | - | |
| Quid | On request | quote | - | vs Google Data Studio |
| DashThis | $44/month | Per month by dashboard count | - | vs Google Data Studio |
| Jedox | On request | quote | - | vs Google Data Studio |
| Snowplow | On request | quote | - | vs Google Data Studio |
| Board International | On request | quote | - | vs Google Data Studio |
| Rill Data | $20/month | Per user per month plus metered compute | - | vs Google Data Studio |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Google Data Studio badges page.
Before you pay for Google Data Studio
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: a single tier at Free. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Google Data Studio runs on web, and is published by Google of Mountain View, California. The full record is on the Google Data Studio review, and the rest of the category is under best business intelligence tools.
Google Data Studio pricing questions
- How much does Google Data Studio cost?
- Google Data Studio publishes a single tier, Free, at Free.
- Does Google Data Studio have a free plan?
- Yes. The Free tier costs nothing and covers unlimited reports, data connectors, collaboration.
- Which business intelligence tools can I use without paying?
- 1 of the 8 business intelligence tools listed alongside Google Data Studio have a free tier: Fabi.
- What am I actually paying for with Google Data Studio?
- The record lists 12 features across 3 areas: other, integrations, platform. In practice it is brought in for self-service analytics, data exploration, ad-hoc reporting.
- Does Google Data Studio charge per user?
- The record carries a price and a billing period for each of its 1 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Google Data Studio prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Google Data Studio against before paying?
- The closest business intelligence tools in this directory are Quid, DashThis, Jedox, Snowplow. Each has a side-by-side comparison with Google Data Studio covering price, platforms and features.