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Business Intelligence · head to head

GoodData vs Umami

GoodData logo

GoodData

Business Intelligence

Analytics platform for data products

From
On request
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Umami has a free tier, so it costs nothing to try first.
  • Each has a real cost: GoodData pricing scales per workspace as customer base grows, increasing costs with scale; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: GoodData covers Headless BI, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which GoodData and Umami actually diverge.

Attributes where GoodData and Umami differ
AttributeGoodDataUmami
Starting priceOn requestFree
Pricing modelUnknownPer month by event count
Free tierNoYes
PlatformsWeb, Cloud AWS, Cloud AzureWeb, Linux
CategoryBusiness IntelligenceMarketing
Founded2007Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GoodData

  • Headless BI
  • Semantic Layer
  • Embedded Analytics
  • Multi-tenancy
  • White-labeling
  • Snowflake
  • BigQuery
  • Redshift

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

GoodData

  • Self-service analyticsnot Umami
  • Data explorationnot Umami
  • Ad-hoc reportingnot Umami
  • Collaborative analysisnot Umami
  • Embedded analyticsnot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot GoodData
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot GoodData
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot GoodData
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot GoodData

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GoodData

  • Pricing scales per workspace as customer base grows, increasing costs with scale
  • Advanced security features like audit logging and HIPAA compliance only on Enterprise plan

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

GoodData

On request
  • Professional$undefined/mo
    • Core BI and analytics
    • Full embedding with whitelabeling
    • Multi-tenancy support
  • Enterprise$undefined/mo
    • All Professional features
    • Custom agents and Agent Builder
    • 99.5% guaranteed uptime SLA

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose GoodData if

  • You need headless bi.
  • You work on Web, Cloud AWS, Cloud Azure.
  • You also want semantic layer.
GoodData review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is GoodData or Umami better?
Neither clearly leads. GoodData starts at On request and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GoodData or Umami?
Umami has a free tier; the other does not. Paid plans start at On request for GoodData and Free for Umami.
Does GoodData or Umami run on more platforms?
GoodData runs on Web, Cloud AWS, Cloud Azure. Umami runs on Web, Linux.
Can I use Umami for free?
Yes. Umami has a free tier, so you can try it without paying. GoodData starts at On request.
What is GoodData best used for?
GoodData is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Umami is typically brought in for.
What can GoodData do that Umami cannot?
GoodData covers Headless BI, Semantic Layer, Embedded Analytics, Multi-tenancy. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

GoodData: Does GoodData offer a free tier?

No, GoodData does not offer a free tier. The platform has Professional and Enterprise pricing tiers that require sales contact for quotes.

Source
Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

GoodData: What data warehouses can GoodData connect to?

GoodData supports direct connections to Snowflake, BigQuery, Redshift, Azure Databricks, and PostgreSQL through a direct-query-only integration model.

Source
Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

GoodData: Can you self-host GoodData?

Self-hosted deployment is only available on the Enterprise plan. Professional plan customers are limited to the managed SaaS offering.

Source
Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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