Fundraise Upvs
Classy
Classy: Better when you want campaign pages, peer to peer and events in one platform rather than a checkout layer
Fundraise Up
Donation checkout layer that replaces the giving form on an existing nonprofit website
As of 31 August 2026, Fundraise Up's pricing is not published; the vendor quotes on request. A conversion focused donation checkout that sits on your current site and syncs gifts into whatever CRM you already run. Softwr lists it under Nonprofits. Fundraise Up is available on Web.
Overview
What Fundraise Up does
Fundraise Up, founded in 2017 and based in New York, sells a donation element that a charity embeds into an existing website. It handles the checkout itself: wallet payments, currency and language detection, recurring gift prompts, upsell from one time to monthly, and donor accounts for managing recurring gifts. Completed gifts flow into Salesforce, Blackbaud, HubSpot or a data warehouse rather than living in Fundraise Up as a system of record. The commercial mechanic is the whole product. Fundraise Up charges a percentage of each donation passing through the checkout, on top of card processing charged by the payment processor. That makes it the rare fundraising purchase where cost rises in exact proportion to how well the tool works, and the fee compounds against an organisation whose purpose is moving money to a cause. A charity raising ten million a year online is discussing a materially different number from one raising two hundred thousand, on the same product. The offsetting mechanism is the donor covered fee prompt, which asks givers to add the platform and processing cost to their gift. High opt in rates shift the cost onto donors rather than removing it, and opt in rates vary sharply with donor age and channel, so pilot data from your own list is worth more than any published average. The buyer is normally a digital fundraising lead at a mid to large charity who already has a CRM and a website they are not replacing, and who can measure conversion before and after. The trade off is dependency: the checkout, the recurring donor relationships and the upgrade prompts all live in a third party layer, and moving away later means migrating live recurring gift authorisations, which is the hardest kind of fundraising migration there is.
What people use it for
- A charity with a working CRM and website that wants to raise online conversion without replatforming
- An international organisation needing donors to give in local currency and language
- A campaign pushing one time givers into monthly recurring support at the point of donation
- A digital team that can measure conversion before and after and justify a percentage fee with data
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Fundraise Up.
- The fee is a percentage of donations, so cost rises exactly as the product succeeds, and a single large gift routed through the checkout carries the same rate as a twenty pound one unless the agreement caps it.
- It is a checkout, not a CRM, so it is always an additional cost on top of a donor database rather than a replacement for one.
- Donor covered fee opt in rates vary widely by audience, so an organisation with an older or offline leaning donor base absorbs more of the fee than the sales model assumes.
- Design control is limited to what the embedded component exposes, so brand teams that want full control over the giving experience will hit boundaries.
- Live recurring gift authorisations are held in the platform, which makes leaving considerably harder than adopting, because migrating active mandates risks lapsing donors.
Cross-shopped
What people choose instead of Fundraise Up
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- Fundraise UpvsDonorbox
Donorbox: Cheaper and simpler for small organisations that do not need conversion tooling at this depth
- Fundraise UpvsGivebutter
Givebutter: Free to the organisation with a tip based model, if you can accept the tip prompt in the donor flow
Pricing
What Fundraise Up costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Fundraise Up
On request
- Platform fee taken as a percentage of every donation processed
- Card processing billed separately on top of the platform fee
- Optional donor covered fee prompt shifts the cost to the giver rather than removing it
- Larger organisations negotiate rates under an annual agreement
Capabilities
Features
Embedded donation checkout
Drops into an existing page without rebuilding the site or redirecting donors
Digital wallet payments
Apple Pay, Google Pay and PayPal alongside card entry to shorten the form
Recurring gift upgrade prompts
Asks one time donors to convert to monthly at the point of decision
Multi currency and multi language
Detects donor locale and presents suggested amounts in local currency
Donor covered fees
Optional prompt asking the giver to cover platform and processing costs
CRM sync
Writes gifts and donor records into Salesforce, Blackbaud and HubSpot
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Is Fundraise Up a CRM?
No. It is a donation checkout that syncs into a CRM you already run, so budget for both.
How does it charge?
A percentage of each donation, plus separately billed card processing. There is no flat licence that insulates you from volume.
Does the donor covered fee option remove the cost?
It shifts it. When donors opt in they pay the platform and processing fee; when they do not, the charity does.
What happens to recurring donors if we leave?
Active recurring authorisations sit with the platform and its processor, and migrating them is the part of an exit most organisations underestimate.
Keep looking
Where to go from Fundraise Up
- Fundraise Up alternativesEvery product people weigh against it
- Fundraise Up pricingPlans, floors and what the tiers exclude
- Fundraise Up badgesWhich rules it meets, and the figure behind each
- All Nonprofits softwareThe full category
- Best Nonprofits softwareThe shortlist, and how it was cut
Best Nonprofits software for
Compare Fundraise Up with
- Classy
- Donorbox
- Givebutter
- Give Lively
- CharityEngine
- Wild Apricot
- Qgiv
- Charity Navigator
- Sumac
- Zeffy
- Blackbaud Raiser's Edge
- GuideStar
- Salesforce for Nonprofits
- Salsa CRM
- Submittable
- Virtuous
- CommCare
- CharityEngine
Other Nonprofits software
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Pricing on request12 researched notes
Softwr does not host reviews and shows no star rating for Fundraise Up, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Fundraise Up
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Fundraise Up pricing
Every tier, and where the cost actually lands
Compare Fundraise Up
Put it head to head with anything we hold
Fundraise Up badge
Its rating, and an embed for your own site
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