Softwr

E-Commerce · head to head

FullStory vs SAP Analytics Cloud

FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
SAP Analytics Cloud logo

SAP Analytics Cloud

Inventory

Enterprise inventory analytics and planning

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; SAP Analytics Cloud high implementation costs and complexity for large enterprises
  • They diverge on capability: FullStory covers Session replay, SAP Analytics Cloud covers Advanced analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FullStory and SAP Analytics Cloud actually diverge.

Attributes where FullStory and SAP Analytics Cloud differ
AttributeFullStorySAP Analytics Cloud
Starting priceFreeOn request
Pricing modelquotesubscription
Free tierYesNo
PlatformsWeb, MobileCloud
CategoryE-CommerceInventory
Founded20141972

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in SAP Analytics Cloud

  • Advanced analytics
  • Demand planning
  • Inventory optimization
  • Predictive modeling
  • Supply chain visibility
  • Real-time reporting
  • Machine learning capabilities
  • SAP ecosystem

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot SAP Analytics Cloud
  • Bug reproductionnot SAP Analytics Cloud
  • Conversion optimizationnot SAP Analytics Cloud
  • Customer supportnot SAP Analytics Cloud
  • Product developmentnot SAP Analytics Cloud

SAP Analytics Cloud

  • Demand forecastingnot FullStory
  • Inventory optimizationnot FullStory
  • Supply chain analyticsnot FullStory
  • Predictive planningnot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

SAP Analytics Cloud

  • High implementation costs and complexity for large enterprises
  • Requires significant data governance and planning infrastructure

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

SAP Analytics Cloud

On request
  • Standard$5000/month
    • Core analytics
    • 20 users
    • Standard support
  • Premium$10000/month
    • Advanced planning
    • 30 users
    • Priority support
  • Enterprise$20000/month
    • Full suite
    • Unlimited users
    • Dedicated support

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose SAP Analytics Cloud if

  • You need advanced analytics.
  • You work on Cloud.
  • You also want demand planning.
SAP Analytics Cloud review

Questions people ask

Is FullStory or SAP Analytics Cloud better?
Neither clearly leads. FullStory starts at Free and SAP Analytics Cloud at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or SAP Analytics Cloud?
FullStory has a free tier; the other does not. Paid plans start at Free for FullStory and On request for SAP Analytics Cloud.
Does FullStory or SAP Analytics Cloud run on more platforms?
FullStory runs on Web, Mobile. SAP Analytics Cloud runs on Cloud.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. SAP Analytics Cloud starts at On request.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what SAP Analytics Cloud is typically brought in for.
What can FullStory do that SAP Analytics Cloud cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. SAP Analytics Cloud covers Advanced analytics, Demand planning, Inventory optimization, Predictive modeling.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
SAP Analytics Cloud: What are the main modules in SAP Analytics Cloud?

SAP Analytics Cloud combines business intelligence (BI), enterprise planning, and predictive analytics in one solution for unified financial, supply chain, and operational planning.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
SAP Analytics Cloud: Does SAP Analytics Cloud support AI and machine learning?

Yes, SAP Analytics Cloud includes Joule, an AI assistant that helps automate forecasts at any planning level, uncover insights, and develop business plans.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
SAP Analytics Cloud: What data sources can I connect to SAP Analytics Cloud?

SAP Analytics Cloud supports native Snowflake connectivity, Azure SQL, and integration with SAP Datasphere for unified data management across multiple sources.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
SAP Analytics Cloud: What planning features does SAP Analytics Cloud offer?

SAP Analytics Cloud provides enterprise planning capabilities including budgeting, forecasting, and supply chain planning with real-time data and collaborative workflows.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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