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Software · head to head

Mailchimp vs Oberlo

Mailchimp logo

Mailchimp

Software

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite
Oberlo logo

Oberlo

Software

Dropshipping made simple

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Mailchimp has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap; Oberlo product permanently discontinued as of June 2022 and no longer available for installation or use
  • They diverge on capability: Mailchimp covers Email campaigns, Oberlo covers Product sourcing.

Where they differ

Only the attributes on which Mailchimp and Oberlo actually diverge.

Attributes where Mailchimp and Oberlo differ
AttributeMailchimpOberlo
Starting priceFreeOn request
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb
Founded20012014

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Social media
  • Shopify

Only in Oberlo

  • Product sourcing
  • Dropshipping automation
  • Supplier directory
  • Order fulfillment
  • Inventory management
  • Pricing automation
  • Shopify integration

Both cover

  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Mailchimp

  • Email newslettersnot Oberlo
  • E-commerce marketingnot Oberlo
  • Lead generationnot Oberlo
  • Customer engagementnot Oberlo
  • Marketing automationnot Oberlo

Oberlo

No use cases recorded yet. See the Oberlo review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Oberlo

  • Product permanently discontinued as of June 2022 and no longer available for installation or use

Pricing, plan by plan

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Oberlo

On request

No published plan breakdown. See the Oberlo review.

Which should you pick?

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Choose Oberlo if

  • You need product sourcing.
  • You also want dropshipping automation.
Oberlo review

Questions people ask

Is Mailchimp or Oberlo better?
Neither clearly leads. Mailchimp starts at Free and Oberlo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailchimp or Oberlo?
Mailchimp has a free tier; the other does not. Paid plans start at Free for Mailchimp and On request for Oberlo.
Does Mailchimp or Oberlo run on more platforms?
Mailchimp runs on Web, iOS, Android. Oberlo runs on Web.
Can I use Mailchimp for free?
Yes. Mailchimp has a free tier, so you can try it without paying. Oberlo starts at On request.
What is Mailchimp best used for?
Mailchimp is most often used for email newsletters, e-commerce marketing, lead generation, customer engagement. Of those, email newsletters and e-commerce marketing are not what Oberlo is typically brought in for.
What can Mailchimp do that Oberlo cannot?
Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups. Oberlo covers Product sourcing, Dropshipping automation, Supplier directory, Order fulfillment. Both handle Analytics.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
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Related pages

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