Softwr

E-Commerce · head to head

FullStory vs Geckoboard

FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
Geckoboard logo

Geckoboard

Business Intelligence

Real-time KPI dashboards

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Geckoboard annual billing required; monthly billing not offered
  • They diverge on capability: FullStory covers Session replay, Geckoboard covers Real-time Updates.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FullStory and Geckoboard actually diverge.

Attributes where FullStory and Geckoboard differ
AttributeFullStoryGeckoboard
Pricing modelquotesubscription
PlatformsWeb, MobileWeb, Tv, Mobile
CategoryE-CommerceBusiness Intelligence
Founded20142010

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in Geckoboard

  • Real-time Updates
  • TV Mode
  • Custom Widgets
  • Data Blending
  • Sharing
  • Stripe
  • Pipedrive
  • Web support

Both cover

  • Google Analytics
  • Salesforce
  • Zendesk
  • Intercom

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot Geckoboard
  • Bug reproductionnot Geckoboard
  • Conversion optimizationnot Geckoboard
  • Customer supportnot Geckoboard
  • Product developmentnot Geckoboard

Geckoboard

  • TV wall dashboards for office and operations displaysnot FullStory
  • Live KPI monitoring for sales and support teamsnot FullStory
  • Sharing read-only metrics widely, since viewers are unlimited on every tiernot FullStory
  • Alerting when a metric crosses a thresholdnot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Geckoboard

  • Annual billing required; monthly billing not offered
  • Add-on dashboards cost $24 each
  • Additional editors cost $20 each
  • Additional screens cost $20 each

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Geckoboard

Free
  • Essentials$79/month
    • 2 dashboards
    • 1 editor
    • 1 screen
  • Performance$319/month
    • 20 dashboards
    • 3 editors
    • 5 screens
  • Enterprise$null/mo
    • Unlimited dashboards, editors, and screens
    • All Performance features
    • Dedicated support manager

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose Geckoboard if

  • You need real-time updates.
  • You want to start without paying.
  • You work on Web, Tv, Mobile.
  • You also want tv mode.
Geckoboard review

Questions people ask

Is FullStory or Geckoboard better?
Neither clearly leads. FullStory starts at Free and Geckoboard at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or Geckoboard?
FullStory starts at Free and Geckoboard at Free.
Does FullStory or Geckoboard run on more platforms?
FullStory runs on Web, Mobile. Geckoboard runs on Web, Tv, Mobile.
Can I use FullStory for free?
Both have a free tier, so you can try either at no cost before committing.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Geckoboard is typically brought in for.
What can FullStory do that Geckoboard cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Geckoboard covers Real-time Updates, TV Mode, Custom Widgets, Data Blending. Both handle Google Analytics, Salesforce, Zendesk, Intercom.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Geckoboard: How much does Geckoboard cost?

Geckoboard offers Essentials at $79 per month, Performance at $319 per month, and custom-priced Enterprise plans. All plans are billed annually. A 14-day free trial is available.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Geckoboard: Is there an annual billing discount for Geckoboard?

Yes, annual billing provides 20% savings compared to monthly pricing. Pricing is shown for annual billing with VAT not included.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
Geckoboard: What are the add-on costs for additional Geckoboard resources?

Additional dashboards cost $24 each, extra editors cost $20 each, and additional screens cost $20 each. All add-ons are billed with the annual subscription.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
Geckoboard: Does Geckoboard offer discounts for nonprofits?

Yes, Geckoboard offers 20% off any plan for nonprofit organizations.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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