Softwr

E-Commerce · head to head

FullStory vs Klipfolio

FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
Klipfolio logo

Klipfolio

Business Intelligence

Dashboard and reporting for teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Klipfolio requires Formula knowledge for complex data transformations
  • They diverge on capability: FullStory covers Session replay, Klipfolio covers Pre-built Metrics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FullStory and Klipfolio actually diverge.

Attributes where FullStory and Klipfolio differ
AttributeFullStoryKlipfolio
Pricing modelquoteUnknown
CategoryE-CommerceBusiness Intelligence
Founded20142001

Identical on both: starting price (Free), free tier (Yes), platforms (Web, Mobile), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in Klipfolio

  • Pre-built Metrics
  • Real-time Data
  • Custom Visualizations
  • Data Modeling
  • TV Display
  • HubSpot
  • QuickBooks
  • Stripe

Both cover

  • Google Analytics
  • Salesforce
  • Zendesk

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot Klipfolio
  • Bug reproductionnot Klipfolio
  • Conversion optimizationnot Klipfolio
  • Customer supportnot Klipfolio
  • Product developmentnot Klipfolio

Klipfolio

  • KPI monitoringnot FullStory
  • Real-time dashboardsnot FullStory
  • TV dashboardsnot FullStory
  • Team metricsnot FullStory
  • Client reportingnot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Klipfolio

  • Requires Formula knowledge for complex data transformations
  • Dashboard setup is time-consuming with each widget built individually
  • Performance slows with very large datasets or intricate dashboard complexity

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Klipfolio

Free
  • PowerMetrics FreeFree
    • 3 users
    • 250 metric instances
    • Limited data sources
  • Klips Starter$90/month
    • 1-5 dashboards
    • Limited data sources
    • Basic customization
  • Klips Professional$350/month
    • Unlimited dashboards
    • All data connectors
    • Advanced formulas

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose Klipfolio if

  • You need pre-built metrics.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want real-time data.
Klipfolio review

Questions people ask

Is FullStory or Klipfolio better?
Neither clearly leads. FullStory starts at Free and Klipfolio at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or Klipfolio?
FullStory starts at Free and Klipfolio at Free.
Does FullStory or Klipfolio run on more platforms?
Both run on Web, Mobile, so platform support will not decide this one for you.
Can I use FullStory for free?
Both have a free tier, so you can try either at no cost before committing.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Klipfolio is typically brought in for.
What can FullStory do that Klipfolio cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Klipfolio covers Pre-built Metrics, Real-time Data, Custom Visualizations, Data Modeling. Both handle Google Analytics, Salesforce, Zendesk.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Klipfolio: What is Klipfolio's pricing model?

Klipfolio offers two products: Klips (original dashboard builder) starting at $90/month, and PowerMetrics (metrics-focused) with a free plan for up to 3 users and 250 metrics. Both offer 14-day free trials.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Klipfolio: How many data sources does Klipfolio support?

Klipfolio connects to over 140 data connectors including databases, APIs, spreadsheets, and SaaS applications for seamless data aggregation.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
Klipfolio: Do I need technical skills to use Klipfolio?

Basic dashboard creation uses drag-and-drop interface, but advanced features require Excel-like formulas and some data transformation knowledge. Non-technical users often need developer help for complex visualizations.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
Klipfolio: Can Klipfolio replace Tableau?

Klipfolio works better for smaller teams and faster setup, while Tableau offers deeper analysis and visual sophistication. Klipfolio is more cost-effective; Tableau is more powerful for enterprise analytics.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
Klipfolio: Is there a free version of Klipfolio?

PowerMetrics has a free plan supporting 3 users and 250 metric instances. Klips (the dashboard builder) offers a 14-day free trial but no permanent free tier.

Source
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