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Marketing · head to head

Freshpaint vs Osano

Freshpaint logo

Freshpaint

Marketing

Privacy layer that lets healthcare organisations run marketing analytics without sending PHI

From
On request
Rated
-
Full reviewWebsite
Osano logo

Osano

Cybersecurity

Consent management and data privacy platform with a published self-serve tier

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Osano has a free tier, so it costs nothing to try first.
  • Each has a real cost: Freshpaint filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.; Osano the published visitor ceilings are low, with the paid self-serve tier stopping around 30,000 monthly visitors, so any consumer facing site with real traffic leaves published pricing immediately and negotiates a quote with no public anchor.
  • They diverge on capability: Freshpaint covers PHI detection and redaction, Osano covers Consent banner.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Freshpaint and Osano actually diverge.

Attributes where Freshpaint and Osano differ
AttributeFreshpaintOsano
Starting priceOn requestFree
Pricing modelquotePer month by monthly website visitors
Free tierNoYes
CategoryMarketingCybersecurity

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Freshpaint

  • PHI detection and redaction
  • Business associate agreement
  • Event verification
  • Pixel replacement
  • Consent governance
  • Advertising destinations
  • Analytics and session tools
  • Audience activation

Only in Osano

  • Consent banner
  • Pre-consent tag blocking
  • Consent record
  • No fines guarantee
  • Subject rights requests
  • Data mapping
  • Vendor privacy monitoring
  • Cookie scanning

What people use each for

The jobs each tool is most often brought in to do.

Freshpaint

  • A health system told by legal to remove its Meta and Google pixels that still needs to report cost per acquisition on service line campaignsnot Osano
  • A provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewednot Osano
  • A compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committeenot Osano
  • A multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tagsnot Osano

Osano

  • A mid market company selling into the EU and California that needs one banner honouring different consent rules by visitor regionnot Freshpaint
  • A privacy counsel who wants a vendor that will contractually stand behind its consent product rather than disclaim all liabilitynot Freshpaint
  • A marketing team that needs Google Consent Mode signals wired correctly so analytics and ads degrade rather than break when consent is refusednot Freshpaint
  • A company with a handful of brand domains wanting one consent record and one scanning schedule across all of themnot Freshpaint

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Freshpaint

  • Filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.
  • Pricing is not published on the vendor site despite three named tiers, and third party reports of entry around 599 US dollars a month cover only the lowest tier, with audiences and advertising activation sitting above it.
  • It addresses web and marketing tracking rather than the whole protected health information estate, so it solves one exposure while patient data in the CRM, call centre and email tooling remains a separate problem.
  • The commercial case rests on a specific regulatory interpretation of online tracking technologies, and litigation and future guidance could narrow or widen it, which makes the size of the problem it solves less stable than a compliance purchase usually is.
  • It is built for healthcare and priced accordingly, so an organisation wanting a general customer data platform pays for a regulatory specialism it does not need and gets narrower general purpose functionality than Segment or RudderStack.

Osano

  • The published visitor ceilings are low, with the paid self-serve tier stopping around 30,000 monthly visitors, so any consumer facing site with real traffic leaves published pricing immediately and negotiates a quote with no public anchor.
  • The no fines guarantee is bounded and conditional on configuring the product as instructed, so it is a marketing differentiator with an indemnity cap rather than the insurance policy the name suggests, and the limits should be read before it influences a decision.
  • Everything beyond consent, including subject rights automation, data mapping and vendor monitoring, is enterprise quoted, so the transparent pricing that attracts buyers covers only the cheapest part of the platform.
  • Tag blocking depends on tags being loaded through the mechanisms Osano can intercept, and marketing teams that inject scripts directly into templates or through server side tagging routinely leak trackers past the banner without anyone noticing.
  • It is a privacy platform rather than a security compliance one, so organisations that also need SOC 2 or ISO 27001 evidence collection run it alongside a separate tool and duplicate parts of the vendor and asset inventory.

Pricing, plan by plan

Freshpaint

On request
  • Comply$undefined/month
    • Governance and consent foundation
    • PHI detection and redaction
    • Web analytics, funnels and surveys
  • Perform$undefined/month
    • Everything in Comply
    • Audiences and demand side platform activation
    • Attribution, journeys and recommendations
  • Scale$undefined/month
    • Everything in Perform
    • Ad performance reporting
    • Full AI feature access

Osano

Free
  • FreeFree
    • 1 user
    • 1 domain
    • 5,000 monthly visitors
  • Plus$199/month
    • 2 users
    • 3 domains
    • 30,000 monthly visitors
  • Enterprise$undefined/year
    • Unlimited domains and higher visitor volumes
    • Subject rights request automation
    • Data mapping and assessments

Which should you pick?

Choose Freshpaint if

  • You need phi detection and redaction.
  • You also want business associate agreement.
Freshpaint review

Choose Osano if

  • You need consent banner.
  • You want to start without paying.
  • You also want pre-consent tag blocking.
Osano review

Questions people ask

Is Freshpaint or Osano better?
Neither clearly leads. Freshpaint starts at On request and Osano at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Freshpaint or Osano?
Osano has a free tier; the other does not. Paid plans start at On request for Freshpaint and Free for Osano.
Does Freshpaint or Osano run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Osano for free?
Yes. Osano has a free tier, so you can try it without paying. Freshpaint starts at On request.
What is Freshpaint best used for?
Freshpaint is most often used for a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns, a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed, a compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committee, a multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tags. Of those, a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns and a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed are not what Osano is typically brought in for.
What can Freshpaint do that Osano cannot?
Freshpaint covers PHI detection and redaction, Business associate agreement, Event verification, Pixel replacement. Osano covers Consent banner, Pre-consent tag blocking, Consent record, No fines guarantee.

Answered from the vendors’ own pages

Freshpaint: Why can a hospital not just use Google Analytics?

US Department of Health and Human Services guidance treats IP addresses and health related page URLs as protected health information in this context, and advertising and analytics platforms will not sign a business associate agreement, so the disclosure is unlawful without an intermediary that filters.

Osano: Does the free tier include the no fines guarantee?

No. The guarantee attaches to paid use of the consent product, and the free tier is capped at one domain and 5,000 monthly visitors.

Freshpaint: Does Freshpaint sign a BAA?

Yes, and it holds SOC 2 Type II. That is the central reason it exists, because the destination platforms will not.

Osano: How is Osano priced?

By monthly website visitors, number of domains and tier. The self-serve path stops at a low visitor ceiling and everything above is quoted.

Freshpaint: What does it cost?

Freshpaint does not publish prices. Three tiers, Comply, Perform and Scale, are all sales led, and third party sources report entry around 599 US dollars a month for the lowest.

Osano: Can it handle US state privacy laws as well as GDPR?

Yes, with region aware rule sets covering GDPR, ePrivacy and the US state regimes, so an EU visitor sees an opt-in banner and a US visitor sees the applicable opt-out.

Freshpaint: Will my ad performance suffer?

Somewhat. Stripping identifiers reduces what platforms can optimise against. The trade is weaker targeting in exchange for measurement that a compliance committee will approve.

Osano: Does Osano do subject access requests?

Yes, but in the enterprise tier rather than the published plans, and it is quoted separately from consent.

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