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Marketing · head to head

Mautic vs Osano

Mautic logo

Mautic

Marketing

The main open source marketing automation platform, self-hosted and GPL licensed

From
Free
Rated
-
Full reviewWebsite
Osano logo

Osano

Cybersecurity

Consent management and data privacy platform with a published self-serve tier

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mautic mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.; Osano the published visitor ceilings are low, with the paid self-serve tier stopping around 30,000 monthly visitors, so any consumer facing site with real traffic leaves published pricing immediately and negotiates a quote with no public anchor.
  • They diverge on capability: Mautic covers Visual campaign builder, Osano covers Consent banner.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Mautic and Osano actually diverge.

Attributes where Mautic and Osano differ
AttributeMauticOsano
Pricing modelOpen source, no licence feePer month by monthly website visitors
PlatformsWeb, Linux, Self-hosted, DockerWeb
CategoryMarketingCybersecurity

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mautic

  • Visual campaign builder
  • Contact management and segmentation
  • Landing pages and forms
  • Lead scoring
  • Dynamic web content
  • Email builder and A/B testing
  • Self-hosted data control
  • No feature gating

Only in Osano

  • Consent banner
  • Pre-consent tag blocking
  • Consent record
  • No fines guarantee
  • Subject rights requests
  • Data mapping
  • Vendor privacy monitoring
  • Cookie scanning

What people use each for

The jobs each tool is most often brought in to do.

Mautic

  • A marketing agency running automation for many clients that cannot pass on per-contact SaaS pricing at scalenot Osano
  • A European university or public body whose data protection position requires contact data to stay on infrastructure it controlsnot Osano
  • A company with a list of several hundred thousand contacts where SaaS per-contact pricing has become the largest line in the marketing budgetnot Osano
  • A team that needs to modify the automation logic itself, not just configure it, and wants source access to do sonot Osano

Osano

  • A mid market company selling into the EU and California that needs one banner honouring different consent rules by visitor regionnot Mautic
  • A privacy counsel who wants a vendor that will contractually stand behind its consent product rather than disclaim all liabilitynot Mautic
  • A marketing team that needs Google Consent Mode signals wired correctly so analytics and ads degrade rather than break when consent is refusednot Mautic
  • A company with a handful of brand domains wanting one consent record and one scanning schedule across all of themnot Mautic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mautic

  • Mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.
  • Email sending is not included: you must arrange, pay for and warm up your own sending infrastructure through Amazon SES, SendGrid or similar, and deliverability problems become entirely your problem with no vendor to escalate to.
  • Acquia owns the commercial descendant, Campaign Studio, and is the largest contributor, so the loudest commercial interest in the ecosystem benefits from a hosted product rather than from the self-hosted one being easy.
  • Upgrades between major versions have historically been disruptive, requiring database migrations and plugin compatibility checks, so a neglected instance can become expensive to bring current.
  • The interface and the reporting are noticeably behind commercial platforms, so marketing teams that came from HubSpot or ActiveCampaign will find everyday tasks slower and will need training.

Osano

  • The published visitor ceilings are low, with the paid self-serve tier stopping around 30,000 monthly visitors, so any consumer facing site with real traffic leaves published pricing immediately and negotiates a quote with no public anchor.
  • The no fines guarantee is bounded and conditional on configuring the product as instructed, so it is a marketing differentiator with an indemnity cap rather than the insurance policy the name suggests, and the limits should be read before it influences a decision.
  • Everything beyond consent, including subject rights automation, data mapping and vendor monitoring, is enterprise quoted, so the transparent pricing that attracts buyers covers only the cheapest part of the platform.
  • Tag blocking depends on tags being loaded through the mechanisms Osano can intercept, and marketing teams that inject scripts directly into templates or through server side tagging routinely leak trackers past the banner without anyone noticing.
  • It is a privacy platform rather than a security compliance one, so organisations that also need SOC 2 or ISO 27001 evidence collection run it alongside a separate tool and duplicate parts of the vendor and asset inventory.

Pricing, plan by plan

Mautic

Free
  • Self-hosted communityFree
    • GPL licensed, no licence fee and no contact limits
    • All features included, no paid edition
    • You provide hosting, database, cron scheduling and email sending
  • Managed Mautic hosting$undefined/month
    • Third-party managed hosting listed by the project
    • Updates, backups and cron scheduling handled for you
    • Pricing varies by provider and is not set by the project

Osano

Free
  • FreeFree
    • 1 user
    • 1 domain
    • 5,000 monthly visitors
  • Plus$199/month
    • 2 users
    • 3 domains
    • 30,000 monthly visitors
  • Enterprise$undefined/year
    • Unlimited domains and higher visitor volumes
    • Subject rights request automation
    • Data mapping and assessments

Which should you pick?

Choose Mautic if

  • You need visual campaign builder.
  • You want to start without paying.
  • You work on Web, Linux, Self-hosted, Docker.
  • You also want contact management and segmentation.
Mautic review

Choose Osano if

  • You need consent banner.
  • You want to start without paying.
  • You also want pre-consent tag blocking.
Osano review

Questions people ask

Is Mautic or Osano better?
Neither clearly leads. Mautic starts at Free and Osano at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mautic or Osano?
Mautic starts at Free and Osano at Free.
Does Mautic or Osano run on more platforms?
Mautic runs on Web, Linux, Self-hosted, Docker. Osano runs on Web.
Can I use Mautic for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mautic best used for?
Mautic is most often used for a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale, a european university or public body whose data protection position requires contact data to stay on infrastructure it controls, a company with a list of several hundred thousand contacts where saas per-contact pricing has become the largest line in the marketing budget, a team that needs to modify the automation logic itself, not just configure it, and wants source access to do so. Of those, a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale and a european university or public body whose data protection position requires contact data to stay on infrastructure it controls are not what Osano is typically brought in for.
What can Mautic do that Osano cannot?
Mautic covers Visual campaign builder, Contact management and segmentation, Landing pages and forms, Lead scoring. Osano covers Consent banner, Pre-consent tag blocking, Consent record, No fines guarantee.

Answered from the vendors’ own pages

Mautic: Is Mautic free?

Yes, GPL licensed with no licence fee and no contact limits. You pay for hosting, email sending and the staff time to maintain it.

Osano: Does the free tier include the no fines guarantee?

No. The guarantee attaches to paid use of the consent product, and the free tier is capped at one domain and 5,000 monthly visitors.

Mautic: Does Acquia own Mautic?

Acquia acquired the founding commercial entity in 2019 and sells Campaign Studio built on it, but the Mautic trademark sits with the Open Source Collective and the project is community governed.

Osano: How is Osano priced?

By monthly website visitors, number of domains and tier. The self-serve path stops at a low visitor ceiling and everything above is quoted.

Mautic: What breaks most often?

Cron scheduling. If segment rebuilding and campaign triggers are not running on schedule, campaigns quietly stop sending with no alert.

Osano: Can it handle US state privacy laws as well as GDPR?

Yes, with region aware rule sets covering GDPR, ePrivacy and the US state regimes, so an EU visitor sees an opt-in banner and a US visitor sees the applicable opt-out.

Mautic: Can it handle large contact lists?

Yes, but performance at several hundred thousand contacts depends on database tuning and queue configuration, which is work you must do yourself.

Osano: Does Osano do subject access requests?

Yes, but in the enterprise tier rather than the published plans, and it is quoted separately from consent.

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