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Cybersecurity · head to head

Osano vs Umami

Osano logo

Osano

Cybersecurity

Consent management and data privacy platform with a published self-serve tier

From
Free
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Osano the published visitor ceilings are low, with the paid self-serve tier stopping around 30,000 monthly visitors, so any consumer facing site with real traffic leaves published pricing immediately and negotiates a quote with no public anchor.; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: Osano covers Consent banner, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Osano and Umami actually diverge.

Attributes where Osano and Umami differ
AttributeOsanoUmami
Pricing modelPer month by monthly website visitorsPer month by event count
PlatformsWebWeb, Linux
CategoryCybersecurityMarketing

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Osano

  • Consent banner
  • Pre-consent tag blocking
  • Consent record
  • No fines guarantee
  • Subject rights requests
  • Data mapping
  • Vendor privacy monitoring
  • Cookie scanning

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Osano

  • A mid market company selling into the EU and California that needs one banner honouring different consent rules by visitor regionnot Umami
  • A privacy counsel who wants a vendor that will contractually stand behind its consent product rather than disclaim all liabilitynot Umami
  • A marketing team that needs Google Consent Mode signals wired correctly so analytics and ads degrade rather than break when consent is refusednot Umami
  • A company with a handful of brand domains wanting one consent record and one scanning schedule across all of themnot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Osano
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Osano
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Osano
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot Osano

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Osano

  • The published visitor ceilings are low, with the paid self-serve tier stopping around 30,000 monthly visitors, so any consumer facing site with real traffic leaves published pricing immediately and negotiates a quote with no public anchor.
  • The no fines guarantee is bounded and conditional on configuring the product as instructed, so it is a marketing differentiator with an indemnity cap rather than the insurance policy the name suggests, and the limits should be read before it influences a decision.
  • Everything beyond consent, including subject rights automation, data mapping and vendor monitoring, is enterprise quoted, so the transparent pricing that attracts buyers covers only the cheapest part of the platform.
  • Tag blocking depends on tags being loaded through the mechanisms Osano can intercept, and marketing teams that inject scripts directly into templates or through server side tagging routinely leak trackers past the banner without anyone noticing.
  • It is a privacy platform rather than a security compliance one, so organisations that also need SOC 2 or ISO 27001 evidence collection run it alongside a separate tool and duplicate parts of the vendor and asset inventory.

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

Osano

Free
  • FreeFree
    • 1 user
    • 1 domain
    • 5,000 monthly visitors
  • Plus$199/month
    • 2 users
    • 3 domains
    • 30,000 monthly visitors
  • Enterprise$undefined/year
    • Unlimited domains and higher visitor volumes
    • Subject rights request automation
    • Data mapping and assessments

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose Osano if

  • You need consent banner.
  • You want to start without paying.
  • You also want pre-consent tag blocking.
Osano review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is Osano or Umami better?
Neither clearly leads. Osano starts at Free and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Osano or Umami?
Osano starts at Free and Umami at Free.
Does Osano or Umami run on more platforms?
Osano runs on Web. Umami runs on Web, Linux.
Can I use Osano for free?
Both have a free tier, so you can try either at no cost before committing.
What is Osano best used for?
Osano is most often used for a mid market company selling into the eu and california that needs one banner honouring different consent rules by visitor region, a privacy counsel who wants a vendor that will contractually stand behind its consent product rather than disclaim all liability, a marketing team that needs google consent mode signals wired correctly so analytics and ads degrade rather than break when consent is refused, a company with a handful of brand domains wanting one consent record and one scanning schedule across all of them. Of those, a mid market company selling into the eu and california that needs one banner honouring different consent rules by visitor region and a privacy counsel who wants a vendor that will contractually stand behind its consent product rather than disclaim all liability are not what Umami is typically brought in for.
What can Osano do that Umami cannot?
Osano covers Consent banner, Pre-consent tag blocking, Consent record, No fines guarantee. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Osano: Does the free tier include the no fines guarantee?

No. The guarantee attaches to paid use of the consent product, and the free tier is capped at one domain and 5,000 monthly visitors.

Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Osano: How is Osano priced?

By monthly website visitors, number of domains and tier. The self-serve path stops at a low visitor ceiling and everything above is quoted.

Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Osano: Can it handle US state privacy laws as well as GDPR?

Yes, with region aware rule sets covering GDPR, ePrivacy and the US state regimes, so an EU visitor sees an opt-in banner and a US visitor sees the applicable opt-out.

Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Osano: Does Osano do subject access requests?

Yes, but in the enterprise tier rather than the published plans, and it is quoted separately from consent.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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