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Marketing · head to head

Freshpaint vs ProtonVPN

Freshpaint logo

Freshpaint

Marketing

Privacy layer that lets healthcare organisations run marketing analytics without sending PHI

From
On request
Rated
-
Full reviewWebsite
ProtonVPN logo

ProtonVPN

Cybersecurity

High-speed Swiss VPN that safeguards your privacy

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only ProtonVPN has a free tier, so it costs nothing to try first.
  • Each has a real cost: Freshpaint filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.; ProtonVPN free plan limited to one device at a time
  • They diverge on capability: Freshpaint covers PHI detection and redaction, ProtonVPN covers No-logs policy.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Freshpaint and ProtonVPN actually diverge.

Attributes where Freshpaint and ProtonVPN differ
AttributeFreshpaintProtonVPN
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWebWindows, macOS, Linux, iOS, Android
CategoryMarketingCybersecurity
FoundedUnknown2014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Freshpaint

  • PHI detection and redaction
  • Business associate agreement
  • Event verification
  • Pixel replacement
  • Consent governance
  • Advertising destinations
  • Analytics and session tools
  • Audience activation

Only in ProtonVPN

  • No-logs policy
  • Secure Core
  • Kill Switch
  • DNS leak protection
  • Tor over VPN
  • Split tunneling
  • NetShield ad-blocker
  • VPN Accelerator

What people use each for

The jobs each tool is most often brought in to do.

Freshpaint

  • A health system told by legal to remove its Meta and Google pixels that still needs to report cost per acquisition on service line campaignsnot ProtonVPN
  • A provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewednot ProtonVPN
  • A compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committeenot ProtonVPN
  • A multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tagsnot ProtonVPN

ProtonVPN

  • Privacy-focused browsing without subscription costnot Freshpaint
  • Multi-device protection with Plus plan supporting 10 devicesnot Freshpaint
  • Integrated access to Proton email and cloud services via Unlimited plannot Freshpaint

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Freshpaint

  • Filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.
  • Pricing is not published on the vendor site despite three named tiers, and third party reports of entry around 599 US dollars a month cover only the lowest tier, with audiences and advertising activation sitting above it.
  • It addresses web and marketing tracking rather than the whole protected health information estate, so it solves one exposure while patient data in the CRM, call centre and email tooling remains a separate problem.
  • The commercial case rests on a specific regulatory interpretation of online tracking technologies, and litigation and future guidance could narrow or widen it, which makes the size of the problem it solves less stable than a compliance purchase usually is.
  • It is built for healthcare and priced accordingly, so an organisation wanting a general customer data platform pays for a regulatory specialism it does not need and gets narrower general purpose functionality than Segment or RudderStack.

ProtonVPN

  • Free plan limited to one device at a time
  • Free plan restricted to 10 countries with random selection
  • Pricing amounts not clearly published; shown as variable

Pricing, plan by plan

Freshpaint

On request
  • Comply$undefined/month
    • Governance and consent foundation
    • PHI detection and redaction
    • Web analytics, funnels and surveys
  • Perform$undefined/month
    • Everything in Comply
    • Audiences and demand side platform activation
    • Attribution, journeys and recommendations
  • Scale$undefined/month
    • Everything in Perform
    • Ad performance reporting
    • Full AI feature access

ProtonVPN

Free

No published plan breakdown. See the ProtonVPN review.

Which should you pick?

Choose Freshpaint if

  • You need phi detection and redaction.
  • You also want business associate agreement.
Freshpaint review

Choose ProtonVPN if

  • You need no-logs policy.
  • You want to start without paying.
  • You work on Windows, macOS, Linux, iOS, Android.
  • You also want secure core.
ProtonVPN review

Questions people ask

Is Freshpaint or ProtonVPN better?
Neither clearly leads. Freshpaint starts at On request and ProtonVPN at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Freshpaint or ProtonVPN?
ProtonVPN has a free tier; the other does not. Paid plans start at On request for Freshpaint and Free for ProtonVPN.
Does Freshpaint or ProtonVPN run on more platforms?
Freshpaint runs on Web. ProtonVPN runs on Windows, macOS, Linux, iOS, Android.
Can I use ProtonVPN for free?
Yes. ProtonVPN has a free tier, so you can try it without paying. Freshpaint starts at On request.
What is Freshpaint best used for?
Freshpaint is most often used for a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns, a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed, a compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committee, a multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tags. Of those, a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns and a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed are not what ProtonVPN is typically brought in for.
What can Freshpaint do that ProtonVPN cannot?
Freshpaint covers PHI detection and redaction, Business associate agreement, Event verification, Pixel replacement. ProtonVPN covers No-logs policy, Secure Core, Kill Switch, DNS leak protection.

Answered from the vendors’ own pages

Freshpaint: Why can a hospital not just use Google Analytics?

US Department of Health and Human Services guidance treats IP addresses and health related page URLs as protected health information in this context, and advertising and analytics platforms will not sign a business associate agreement, so the disclosure is unlawful without an intermediary that filters.

Freshpaint: Does Freshpaint sign a BAA?

Yes, and it holds SOC 2 Type II. That is the central reason it exists, because the destination platforms will not.

Freshpaint: What does it cost?

Freshpaint does not publish prices. Three tiers, Comply, Perform and Scale, are all sales led, and third party sources report entry around 599 US dollars a month for the lowest.

Freshpaint: Will my ad performance suffer?

Somewhat. Stripping identifiers reduces what platforms can optimise against. The trade is weaker targeting in exchange for measurement that a compliance committee will approve.

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