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Cybersecurity · head to head

Osano vs Termly

Osano logo

Osano

Cybersecurity

Consent management and data privacy platform with a published self-serve tier

From
Free
Rated
-
Full reviewWebsite
Termly logo

Termly

Cybersecurity

Legal policy generator and cookie consent banner for small websites

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Osano the published visitor ceilings are low, with the paid self-serve tier stopping around 30,000 monthly visitors, so any consumer facing site with real traffic leaves published pricing immediately and negotiates a quote with no public anchor.; Termly a standard plan licenses one website, so an agency or a business with several brand domains multiplies the headline price by the number of sites and the cheap option stops being cheap at four or five domains.
  • They diverge on capability: Osano covers Pre-consent tag blocking, Termly covers Policy generator.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Osano and Termly actually diverge.

Attributes where Osano and Termly differ
AttributeOsanoTermly
Pricing modelPer month by monthly website visitorsPer website per month

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Osano

  • Pre-consent tag blocking
  • Consent record
  • No fines guarantee
  • Subject rights requests
  • Data mapping
  • Vendor privacy monitoring
  • Cookie scanning

Only in Termly

  • Policy generator
  • Automatic policy updates
  • Script auto blocker
  • Cookie scanner
  • Consent log
  • WordPress plugin
  • Do not sell handling

Both cover

  • Consent banner

What people use each for

The jobs each tool is most often brought in to do.

Osano

  • A mid market company selling into the EU and California that needs one banner honouring different consent rules by visitor regionnot Termly
  • A privacy counsel who wants a vendor that will contractually stand behind its consent product rather than disclaim all liabilitynot Termly
  • A marketing team that needs Google Consent Mode signals wired correctly so analytics and ads degrade rather than break when consent is refusednot Termly
  • A company with a handful of brand domains wanting one consent record and one scanning schedule across all of themnot Termly

Termly

  • A small e-commerce shop that needs a privacy policy, terms and a compliant cookie banner before launch without engaging a solicitornot Osano
  • A freelance web developer standardising the legal and consent layer across client sites, buying a licence per site or an agency arrangementnot Osano
  • A WordPress site owner who needs scripts blocked before consent and does not have a tag manager set upnot Osano
  • A US small business newly in scope for a state privacy law that needs a do not sell opt-out on the site quicklynot Osano

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Osano

  • The published visitor ceilings are low, with the paid self-serve tier stopping around 30,000 monthly visitors, so any consumer facing site with real traffic leaves published pricing immediately and negotiates a quote with no public anchor.
  • The no fines guarantee is bounded and conditional on configuring the product as instructed, so it is a marketing differentiator with an indemnity cap rather than the insurance policy the name suggests, and the limits should be read before it influences a decision.
  • Everything beyond consent, including subject rights automation, data mapping and vendor monitoring, is enterprise quoted, so the transparent pricing that attracts buyers covers only the cheapest part of the platform.
  • Tag blocking depends on tags being loaded through the mechanisms Osano can intercept, and marketing teams that inject scripts directly into templates or through server side tagging routinely leak trackers past the banner without anyone noticing.
  • It is a privacy platform rather than a security compliance one, so organisations that also need SOC 2 or ISO 27001 evidence collection run it alongside a separate tool and duplicate parts of the vendor and asset inventory.

Termly

  • A standard plan licenses one website, so an agency or a business with several brand domains multiplies the headline price by the number of sites and the cheap option stops being cheap at four or five domains.
  • Generated policies are templates conditioned on questionnaire answers, so they describe the data practices you claimed rather than the ones your code performs, and a regulator comparing the policy to actual tracking finds the gap not the vendor.
  • Banner view limits apply on the lower tiers, and a site that spikes in traffic can exhaust its allowance mid month, which is the worst possible moment for consent handling to degrade.
  • It covers websites well but has little for mobile apps, so a company with an iOS and Android app alongside its site needs a second consent mechanism and a second consent record.
  • There is no data mapping, subject rights automation or vendor inventory, so any company that grows into real privacy programme obligations outgrows Termly entirely rather than upgrading within it.

Pricing, plan by plan

Osano

Free
  • FreeFree
    • 1 user
    • 1 domain
    • 5,000 monthly visitors
  • Plus$199/month
    • 2 users
    • 3 domains
    • 30,000 monthly visitors
  • Enterprise$undefined/year
    • Unlimited domains and higher visitor volumes
    • Subject rights request automation
    • Data mapping and assessments

Termly

Free
  • FreeFree
    • 1 basic legal policy
    • 10,000 monthly banner views
    • Cookie consent banner
  • Starter$10/month
    • 2 legal policies
    • 10 policy edits
    • 50,000 monthly banner views
  • Pro Plus$15/month
    • Unlimited banner views
    • Additional legal policies
    • Multilingual banners

Which should you pick?

Choose Osano if

  • You need pre-consent tag blocking.
  • You want to start without paying.
  • You also want consent record.
Osano review

Choose Termly if

  • You need policy generator.
  • You want to start without paying.
  • You also want automatic policy updates.
Termly review

Questions people ask

Is Osano or Termly better?
Neither clearly leads. Osano starts at Free and Termly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Osano or Termly?
Osano starts at Free and Termly at Free.
Does Osano or Termly run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Osano for free?
Both have a free tier, so you can try either at no cost before committing.
What is Osano best used for?
Osano is most often used for a mid market company selling into the eu and california that needs one banner honouring different consent rules by visitor region, a privacy counsel who wants a vendor that will contractually stand behind its consent product rather than disclaim all liability, a marketing team that needs google consent mode signals wired correctly so analytics and ads degrade rather than break when consent is refused, a company with a handful of brand domains wanting one consent record and one scanning schedule across all of them. Of those, a mid market company selling into the eu and california that needs one banner honouring different consent rules by visitor region and a privacy counsel who wants a vendor that will contractually stand behind its consent product rather than disclaim all liability are not what Termly is typically brought in for.
What can Osano do that Termly cannot?
Osano covers Pre-consent tag blocking, Consent record, No fines guarantee, Subject rights requests. Termly covers Policy generator, Automatic policy updates, Script auto blocker, Cookie scanner. Both handle Consent banner.

Answered from the vendors’ own pages

Osano: Does the free tier include the no fines guarantee?

No. The guarantee attaches to paid use of the consent product, and the free tier is capped at one domain and 5,000 monthly visitors.

Termly: Does one Termly plan cover all my websites?

No. A standard plan licenses one website. Multiple domains need multiple licences or an agency arrangement, and this is the single most common surprise on the bill.

Osano: How is Osano priced?

By monthly website visitors, number of domains and tier. The self-serve path stops at a low visitor ceiling and everything above is quoted.

Termly: Are the generated policies legally sufficient?

They are templates conditioned on your answers and are not legal advice. They are proportionate for a simple site and inadequate where actual data flows are complex or regulated.

Osano: Can it handle US state privacy laws as well as GDPR?

Yes, with region aware rule sets covering GDPR, ePrivacy and the US state regimes, so an EU visitor sees an opt-in banner and a US visitor sees the applicable opt-out.

Termly: Is there a genuinely free plan?

Yes, one basic policy, one site, 10,000 monthly banner views and quarterly cookie scans, with no card required.

Osano: Does Osano do subject access requests?

Yes, but in the enterprise tier rather than the published plans, and it is quoted separately from consent.

Termly: Does it handle US state privacy opt-outs?

Yes, including a do not sell or share mechanism and regional rule sets, alongside GDPR consent for EU visitors.

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